23 - Influencia: La psicología de la persuasión - Robert Cialdini
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Influencia, the classic book about the persuasion that explains us psychologically why we say yes when we didn't even realize that we were convinced. The book brings us seven universal principles that we will summarize now. Arrancamos con otro episodio de Bibliotequeando. Como siempre, les habla su anfitrión, Ricardo Lugo, arroba Bibliotequeando en las redes. Sigan compartiendo la cuenta, dando like, siguiendo, promoviendo el podcast 5 estrellas para seguir mejorando nuestro conocimiento y cultura a través de los libros. También se pueden suscribir al blog de Bibliotequeando, donde yo escribo distintos artículos sobre distintos temas de los libros que hacemos en el podcast y otros que no forman parte de esta lista.
El link lo encuentran en la descripción de este podcast o en el link de las cuentas de las redes sociales. Hoy les traigo un libro que les debía, tenían tiempo pidiéndomelo por Instagram, para mí el mejor en el aspecto del tema de la psicología, de la persuasión, de la influencia hacia la persona. Como suele pasar, este libro es muy categorizado, a veces lo ves en la lista de los libros de negocio, pero en verdad no es un libro de negocio, es un libro de psicología. It's similar to books like The Art of War. They are books that have so many psychological truths that can be applied to other topics, other fields, as in the case of business. Therefore, it is an extremely academic book, a lot of scientific research, and in the end, Robert Cialdini gives us seven universal principles that cause us to be able to convince another person, or that without realizing it, we do not let ourselves be convinced.
So we bring you the seven principles and we start with the first, which is the principle of reciprocity. This principle tells us about the power that the human mind has, not only to owe someone else a favor, but to know that someone is giving you a favor. And the author begins the chapter by explaining to us about Arthur George Weidenfeld, a Jewish man who started a foundation that rescued Christian families who lived in areas controlled by ISIS in the Middle East, areas where Christians were being persecuted by Muslim radicals. He was Jewish, and of course, for someone like you and me, we don't see why he wants to help Christians. Even though there is the Muslim-Jewish conflict, there is also the Christian-Jewish conflict, there has always been.
So when he was interviewed and asked why he was helping Christians, he said because he arrived in England in the 1940s on a train organized by Christian societies that were rescuing children who lived in Nazi Germany, Poland, different parts of Europe. So, in his own words, he said he had a debt to pay. And that's the principle of reciprocity, that no matter how far back in your past someone did something for you, that always has a weight. There is someone who will always have something on you to do you a favor. And I think something similar happens today with Venezuela and Colombia. On the border specifically, all the Venezuelans who are leaving Colombia, sorry, from Venezuela to Colombia for obvious reasons,
Maybe another country can't handle that, like Colombia is doing, but Colombia has received the Venezuelans because Venezuela has received the Colombians 30 years ago.
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Chapters
4 chaptersSpeakers
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