#107 Fertility-Tech, Cake or Death and Storytelling — Tess Cosad (Co-founder Béa Fertility)

Tess Cosad is the Co-founder and CEO of Béa Fertility; who have raised £2.2M in an effort to democratise access to safe and affordable fertility treatment.    0:00 Intro  1:15 Lessons from PR to healthtech  2:25 Storytelling  5:29 What do others get wrong?  6:54 Does PR add value to the world?  8:01 Béa Fertility origin story  10:16 Advice on relationship-building  11:13 Getting better at pitching  12:15 Future of Béa Fertility  16:28 Benefits of at home clinical care  19:08 Do we need more babies?  20:44 China/Japan  21:57 Moore's Law in Fertility  25:17 Opportunities in fertility tech  27:23 Habits that have helped Tess  30:23 Book recommendations  31:27 Being bold   Specifically, Béa deliver kit to carry out one cycle of intracervical insemination straight to the user’s door.  She was previously in the Public Relations world, as Managing Director of Emberson Ventures and we talk about lessons healthtech startups can learn from the PR world.   We also talk about how she’s built Bea, crucial leadership advice she’s received from her mentors and big opportunities in the fertility market.   I hope you enjoy. You can find me on Twitter @MustafaSultan and subscribe to my newsletter on www.musty.io

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