When marketing and sales can be life and death for an organization's success, it can be a hugely daunting task to assess the right marketing strategies to deploy; particularly when moving from startup to scaleup. In this week's conversation, I sit down with marketing and branding expert Stephanie Melodia to explore the most important aspects founders must consider when scaling. Steph has been ranked as a Top 20 Female Founder, and established her agency Bloom in 2017 with the aim of "delivering refreshing marketing to the most exciting technology businesses changing the face of our world today, for a better tomorrow". We discuss Stephanie's journey in marketing, both in-house and agency life, as well as her path to founder life.

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