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BigDeal

Stop Overthinking: The 70% Rule to Beat Procrastination

27 Apr 2026

Transcription

Chapter 1: What decision are you stalling on and why is it important?

0.031 - 6.023 Codie Sanchez

You've had a decision sitting on your desk for two weeks. You keep telling yourself you're just like gathering information. You're not.

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Chapter 2: How does decision decay affect your opportunities?

6.164 - 13.88 Codie Sanchez

You're stalling. And while you stall, someone less qualified just did a worse version of your idea and they are about to eat your lunch.

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Chapter 3: What lessons can we learn from Square's rapid success?

14.24 - 14.882 Codie Sanchez

People like me.

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Chapter 4: What is the 24-hour rule and how can it improve decision-making?

15.202 - 19.812 Codie Sanchez

Here's the lesson history keeps screaming at us. Speed wins.

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Chapter 5: How does Jeff Bezos's 70% rule help in making faster decisions?

19.792 - 26.201 Codie Sanchez

every time and I am obsessed with it right now because I and my team are not moving fast enough.

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26.221 - 43.406 Codie Sanchez

So today we're going to talk about speed, the three laws that will rewire how you make decisions, five moves that you can run Monday morning, and we're going to show you the real life proof from Instagram, Square, Amazon, the fastest companies in the world about how the operator almost always wins when they move faster. You do not have to be smarter.

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Chapter 6: What is the Zeigarnik Effect and how does it impact productivity?

43.567 - 51.551 Codie Sanchez

You don't have to have more money. You just need to move faster. So today you stop overthinking and you start moving. I'm Cody Sanchez, and this is The Big Deal Podcast.

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Chapter 7: Why is perfection a trap to avoid in pursuit of quality?

51.852 - 62.073 Codie Sanchez

Let's hurry up and go, huh? I have one quick ask, though, before we dive in. If this kind of episode is useful for you, do me a personal favor and hit subscribe.

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Chapter 8: What actionable steps can you take to increase your decision-making speed?

62.473 - 81.991 Codie Sanchez

It tells me what's landing and helps me make more of what actually helps you. And if you ever wanted to support what we do here at The Big Deal, this is the best way. So hit subscribe. Thank you so much. Let's dive in. All right, we've been taught that slow is safe. Like, you know the sayings, measure twice, cut once, good things take time, patience is a virtue.

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82.472 - 102.001 Codie Sanchez

All of that is true, I guess, somewhere, but almost none of it is true in business or in your career. To be clear, speed isn't the same as recklessness. Recklessness is like, you go really fast, you ignore all the consequences. Speed is just compressing the distance between you and reality. And also, can we just stop comparing the two? Like, isn't that crazy?

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102.142 - 121.078 Codie Sanchez

Why does our brain immediately go, but if I'm fast, I can't be good. That is so dumb. Usain Bolt, really fucking fast, really good. So when you move fast, it's not that you don't avoid mistakes, you just find them faster. So then you fix them faster, then you learn them faster, and it is a dangerous loop. When you move slowly and with too much care,

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121.058 - 141.615 Codie Sanchez

you actually don't even see the future as fast as the person sitting next to you. And so like my real life story, this AM, I got really frustrated that our newsletters were taking days to write at my company. So on Sunday, I was like, fuck it, I'm gonna do this live. And I set a time limit and I wrote two newsletters in under an hour using an agent that is better than most of what we write.

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141.595 - 159.482 Codie Sanchez

And I did it because I was so fed up with the time we're wasting, just like mentally masturbating over nothing. And then I sent it to my newsletter writers. Sorry, guys. And I told them this is the new standard. Like we should have a V1 in under an hour. And then we can have multiple shots on goal, like multiple trials of a newsletter.

160.043 - 181.576 Codie Sanchez

This idea of waiting days for something that is less than 3000 words and basically dead is over. That is why I'm doing this podcast today. It's for you, but it's also for me. It's also for my team and also for all of us to make more money. So I want you to think about it like this. Every decision you face has a shelf life. The information you have on it is super fresh right now, right?

181.896 - 204.947 Codie Sanchez

Your conviction, strong today. The opportunity, most available today. Every day you wait, three really scary things happen at the same time, and they happen invisibly. One, your data ages, meaning like the context you're deciding in is already different tomorrow than it was today. So you think you're like gathering information, but actually you're watching that bread go stale.

204.927 - 225.265 Codie Sanchez

Number two, your conviction starts to erode. Like, your certainty peaks at the moment you first see the problem clearly, right? And every time you re-review the option, like, you give yourself little chances for doubt. By week two or three, the decision actually feels harder than day one because your brain has literally beaten itself into a fog and given it lots of different options.

225.245 - 245.835 Codie Sanchez

And by three, your window closes. Other people are moving, teams are shipping. So every day you wait, a competitor, a customer, or a market condition gets closer to making the decision for you. Not good. So what's the takeaway here? Is that you eat the fruit when it's the freshest. Moving quickly means going through the Overton window while your conviction is high and your data is relevant.

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