Want a blueprint for breaking into a competitive industry and taking down your bigger, more established competitors? Well, that’s the focus of today’s episode with Nick Huber! As a college student, Nick founded a storage business aimed at helping his classmates. But the story doesn’t stop there. Nick and his partner passed up corporate job offers and have since expanded Storage Squad into 11 states and runs a team of 350 part-time workers. So how did Nick go from transporting items in his Cadillac DeVille and cramming them into his apartment... to signing on as the preferred storage provider for huge state universities? The answer involves “lean startup” principles, oldschool marketing tactics like sidewalk chalk, and a relentless focus on developing a competitive edge over bigger companies with less of a personal touch. You’ll be blown away by Nick’s resourcefulness, his tip about letting customers “see the whites of your eyes,” and how he was able to get executive help without giving away a huge chunk of the business. Learn more about your ad choices. Visit megaphone.fm/adchoices

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