Are you looking to build a business around something you love and are passionate about? Do you want to ensure that the business you’re working on has massive profit potential? Are you concerned that you don’t know how to do both of these things simultaneously? Today’s guest tells us how he was able to blend his passion with massive profits... and how we can, as well! Alex French—co-founder of Bizzy Coffee, the most popular cold-brew coffee brand sold through Amazon and retailers—knows firsthand how important it is to do something you love while also ensuring that there is market demand for your business. On this episode, he teaches us how we can identify which of our passions can be scaled into a profitable enterprise and how to validate our ideas quickly and inexpensively using Google. Alex also tells us how we can use influencers to get feedback on our business ideas and how they can spread the word to potential customers, too. Finally, he walks us through the basics of selling on Amazon, including how to use the platform to dominate in your product category. Make sure you listen for Alex’s powerful tip—one that cost his investors over $1M to learn—on what to do when you find your business veering off-course. Check him out, and subscribe to the BiggerPockets Business Podcast so you won’t miss our next show! In This Episode We Cover: How he used Google Trends to find a great product idea How he does market research What led to choosing cold brew coffee How he tests his ideas very inexpensively and very quickly How he got big influencers to promote his brand new product Develop their product step by step How a rejection led him to selling on Amazon Learn about where they are now and what's next for their company And SO much more! Links from the Show BiggerPockets Google Adwords Smart Passive Income Podcast Entrepreneur on Fire Podcast Indiegogo Check the full show notes here: http://biggerpockets.com/bizshow62 Learn more about your ad choices. Visit megaphone.fm/adchoices

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