BiggerPockets Real Estate Podcast

475: 50x Your Revenue By Focusing on ROR (Return on Relationships) with John Ruhlin

06 Jun 2021

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You wouldn’t think that a farm boy from Ohio would be spending hundreds of thousands if not millions on expensive clothing, high-priced whiskey, and expensive knife sets, would you? Only, he’s not buying these things for himself, he’s buying them for his clients, many of whom are some of the biggest names in business and entertainment. What does John Ruhlin from Giftology see in gift-giving that we don’t? First, John realized that giving regular corporate gifts, like a stress ball or a free pen, wouldn’t cut it when trying to build long-term relationships. He even went as far as to get courtside NBA tickets paired with a $500 steakhouse dinner to get Cameron Herold (a past guest of ours) on his team, only to find that Cameron was severely disappointed. So he started turning up the personalization of his gifts. Now, John sends out personally engraved knife sets, world-class food and wine pairings hosted by the best sommelier in the country, and video messages sent in physical boxes (seriously). He’s discovered the art and the science behind gift-giving and wants everyone to know what is, and isn’t an appropriate gift. As he puts it, you need to focus on your ROR (return on relationships) more than your ROI. In This Episode We Cover: The gifts you SHOULD NOT give to those you want to impress Focusing on ROR (return on relationships) as opposed to ROI Have a “relationship plan” in place for clients, employees, and partners Using personalized gifts to stick out from the competition Taking a warm lead and turning it into a burning fire The best gifts to give based on the occasion, timing, and relationship And So Much More! Links from the Show BiggerPockets Forums BiggerPockets Pro Membership BiggerPockets Youtube Channel Brandon's BiggerPockets Profile Brandon's Instagram David's BiggerPockets Profile David's Instagram BiggerPockets Podcast 467: #1 NYT Bestselling Author Adam Grant on the Need to “Think Again” BiggerPockets Podcast 451: Stop Chasing the “False Summit”: Have Better Relationships and Results with Michael Hyatt GoBundance Open Door Capital Giftology Website Click here to check the full show notes: https://www.biggerpockets.com/show475 Learn more about your ad choices. Visit megaphone.fm/adchoices

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3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

13:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

13:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

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BiggerPockets Real Estate Podcast

475: 50x Your Revenue By Focusing on ROR (Return on Relationships) with John Ruhlin

This episode hasn't been transcribed yet

Other recent transcribed episodes

3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

13:00H | 21 DIC 2025 | Fin de Semana

12:00H | 21 DIC 2025 | Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

13:00H | 20 DIC 2025 | Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

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