In episode 12, we are joined by Elena Turtureanu, Vice President for Global Legal and Privacy Compliance at Adform, one of the most powerful and safe media buying platforms in the world, specialising in real-time programmatic marketing automation technologies. Elena, based in Hamburg, Germany - is a deep adtech expert who navigates the complex adtech industry from a legal, compliance and technical perspective daily. Interviewed by Julie Bak-Larsen, Tech & Comms Partner in our Copenhagen office, Elena shares her remarkable career journey and insights into the rapidly evolving adtech landscape. The conversation explores Elena's career path and her mission within the adtech field - what she has set out to achieve in this dynamic sector. Elena discusses the main opportunities and challenges within the adtech space, particularly for women and other under-represented groups, and provides candid perspectives on the realities of business leadership in this complex industry. The discussion also covers the impact of geopolitics on adtech, how sustainability can be achieved in digital advertising, and what lies on the horizon for the future of privacy and AI. Elena shares her observations on how the adtech space in Hamburg and Germany has evolved in recent years, offering valuable insights into one of Europe's key tech hubs. Elena also provides thoughtful counsel for others seeking to navigate a career path in adtech legal and privacy compliance.

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