#12 | The Secret Behind the Highest Tuition in America

Send us a textIntroducing ASA Live — monthly, interactive coaching designed to help you grow, lead, and scale your school like never before.  Our first live session kicks off Thursday, January 15, 2026 at 10 AM PST, with a powerful topic: 🔥 10 Must-Do Marketing Events to Explode Your School in 2026!Visit https://asamartialarts.com/live/ to join now Ever wondered how some martial arts schools command $400+ monthly tuition while others struggle to break $150? Master Bronson Ko has cracked the code, building what he calls "the Apple of martial arts studios" – premium facilities with prices to match and waiting lists of eager families.Perhaps most compelling is Master Ko's insight that higher prices create deeper commitment. "When you pay more for something, you actually become more committed to it," he notes. Parents who invest substantially ensure their children attend consistently, leading to better results, which justifies the premium pricing. It's a virtuous cycle that benefits everyone: students receive transformative training, parents see tangible results, instructors earn better compensation, and the school thrives financially.ASA Live Ad Copy World TKD Lab with Master Tony ChungJoin ASA Live - monthly, interactive coaching. 10 Must-Do Marketing Events to Explode Your School in 2026! First live session kicks off Thursday, January 15, 2026 at 10 AM PST $97 /month Visit https://asamartialarts.com/live/ to join now

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