Today's episode features Kristal Howard, Head of Corporate Communications and Media Relations at Kroger. Kristal completed her undergraduate degree at the University of Houston, studying Public Relations/Advertising, Retail and Consumer Science. With more than 13 years in the PR industry, and roles spanning agency, freelance and in-house for corporate brands, Kristal is very much so a trailblazer in the PR world, most notably named One of the Top 25 African American PR Millennials to Watch in a 2017 Huffington Post feature. Listen as we discuss Kristal's journey to leading corporate communications for the world's third largest retailer, including navigating the competitive dynamics of the PR/Communications industry, the power and importance of using her voice while often being the youngest leader and the only Black woman in the room, and why she argues that showing up as your authentic self is your competitive advantage.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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