#97 DrinkPrime - a subscription-based service for water purifiers

DrinkPrime is a smart customised water purifier based on input water quality. Unlike traditional water purifiers that are not connected to the internet, DrinkPrime is Internet of Things (IoT) -enabled and is in sync with a subscriber’s DrinkPrime mobile app allowing them to monitor water purifier health at all times. It was founded in 2016 by Mr Vijender Reddy Muthyala, Co-founder & CEO and Mr Manas Ranjan Hota, Co-founder & COO.  A data-driven model, it blends a water purifier subscription service along with sensors to track a household’s water input and consumption in real-time. The customized four-stage filtration process gives access to clean drinking water based on input water quality while being charged based on the chosen subscription plan.    Manas Ranjan Hota is the Co-founder and COO at DrinkPrime, India’s leading drinking water solution provider. 50% of India does not have access to safe drinking water and DrinkPrime is focused on solving this problem. Under his leadership, DrinkPrime has been recognised as a part of Fast Company’s ‘The 10 most innovative Asia-Pacific companies of 2021’ and in Forbes Asia 100 To Watch list. Manas is responsible for growing DrinkPrime’s subscriber base by500% over the last 2 years with the current subscriber count exceeding 30,000. He leads high-performance teams - sales, marketing, operations and customer experience - at DrinkPrime and oversees the company’s day-to-day activities. He has played a pivotal role in building the125+ strong DrinkPrime team from scratch. Before starting DrinkPrime, Manas built and led the inside sales team at Sonata Software. He is a Master of Business Administration (MBA) graduate from Pondicherry University. © Podcast by Ashish Airon on BlitzBusiness. Reach out to us on ⁠https://www.blitzbusinesstalk.com/⁠ ⁠https://www.instagram.com/blitzbusinesstalk/⁠ ⁠https://www.linkedin.com/company/72489916/admin/feed/posts/⁠ ⁠https://at.linkedin.com/in/ashishairon

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