#11 The Impact of Nation and City Brands on Economies

This month on Bloom Consulting Conversations, join us for episode #11, where we uncover the first-ever study about the economic impact of perception in Nation and City Branding. We delve into the findings of this project by Bloom Consulting in partnership with City Nation Place, revealing game changing data that takes the conversation about Nation and City Branding to another level.  Hosted by Clare Dewhirst, Director of City Nation Place, our discussion features Gonzalo Vilar, Managing Partner and Global Director of Nation and Place Analytics at Bloom Consulting, alongside José Fernández Cavia, Associate Professor with the Department of Communication at Universitat Pompeu Fabra in Barcelona.   Together, they reveal what steps were taken to conduct this research, who was involved in the process, and what the next phase of the project will be. Discover who can benefit from this study, how its findings can be applied, and what it means for the future of Nation and City Branding.  If you have any remaining questions about the 14 steps to Nation Branding, leave a comment or submit them on our social media, and we might feature them in our upcoming season finale!  Stay tuned for the last episode, where our experts will answer your burning questions about Nation Branding in a special Q&A session.   Feel free to subscribe and share this episode with others to help inspire them to perfect their Nation Brand and create lasting impact.   Relevant articles: https://www.bloom-consulting.com/place_branding/   Discover best practice, interviews, and more at City Nation Place: www.citynationplace.com   Bloom Consulting website: https://www.bloom-consulting.com/   You might also like Place2Place podcast: https://www.citynationplace.com/place2place 

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