Bloom Consulting Conversations
Episodes
#12 Your Nation Branding Questions Answered
17 Sep 2025
Contributed by Lukas
This month on Bloom Consulting Conversations, join us for our season finale, episode #12, where we wrap up the series with a special Q&A session d...
#11 The Impact of Nation and City Brands on Economies
12 Aug 2025
Contributed by Lukas
This month on Bloom Consulting Conversations, join us for episode #11, where we uncover the first-ever study about the economic impact of perception i...
#10 Manage your Nation Brand: Reflect, Assess, Repeat
09 Jul 2025
Contributed by Lukas
This month on Bloom Consulting Conversations, join us for episode #10, where we explore the final - and perhaps most essential - step in any successfu...
#9 Making the Move to Nation Branding 2.0
14 Jan 2025
Contributed by Lukas
This month on Bloom Consulting Conversations, join us for episode #9 as we explore Step 13 of Nation Branding: Making the Move to Nation Branding 2.0....
#8 Engaging with Stakeholders
20 Nov 2024
Contributed by Lukas
This month on Bloom Consulting Conversations, join us for episode (#8) as we delve into Step 10 of Nation Branding: Engaging with Stakeholders and act...
#7 Build your Place Brand Management model
22 Oct 2024
Contributed by Lukas
This week on Bloom Consulting Conversations, Clare Dewhirst, director of City Nation Place, hosts a discussion with Adriana Acosta Rivas Marketing and...
#6 Audit and Activate Touchpoints in Place Branding
23 Sep 2024
Contributed by Lukas
This month on Bloom Consulting Conversations, join us for episode (#6) as we delve into Step 8 of Nation Branding: “Audit and activate touchpoints”...
#2 Place Analytics: Understand the Current perceptions
10 Jul 2024
Contributed by Lukas
In today’s episode (#2) of Bloom Consulting Conversations, step 2, 3 and 4 of the 14 Steps to Nation Branding guide are combined: understanding curr...
#5 Maintaining Brand Consistency
08 May 2024
Contributed by Lukas
In this month's episode (#5), we discuss Step 7 of Nation Branding: "Maintaining Brand Consistency." Our host had a fascinating conversa...
#4 Defining the Central Idea
27 Mar 2024
Contributed by Lukas
Welcome to Episode #4 of Bloom Consulting Conversations. Join Jose Filipe Torres, CEO of Bloom Consulting, and Peter Kentie, Managing Director of Ein...
#3 Crisis Management in Nation Branding
10 Jan 2024
Contributed by Lukas
This month on Bloom Consulting Conversations, Episode #3, Clare Dewhirst, director of City Nation Place, invited two industry leaders - Philippe Mugni...
#1 Lay the foundation
10 Jan 2024
Contributed by Lukas
In our first (#1) episode we ask you to join a captivating conversation with Jose Torres, the CEO of Bloom Consulting, and Christian Biller, the Count...