#4 Defining the Central Idea

Welcome to Episode #4 of Bloom Consulting Conversations. Join Jose Filipe Torres, CEO of Bloom Consulting, and Peter Kentie, Managing Director of Eindhoven City Marketing, as they discuss the 6th Step to Nation Branding: Defining the Central Idea. Hosted by Clare Dewhirst of City Nation Place, this insightful conversation offers valuable perspectives on brand strategy. In this podcast, we delve into the significance of crafting a Central Idea and its impact. From defining our perception goals to embracing uniqueness in advertising, we explore strategies for activating this core concept across all initiatives. Join us as we uncover the journey to formulating the Central Idea and integrating it seamlessly into every aspect, especially in reaching new audiences in Place Branding campaigns. Discover how Eindhoven, under Peter's leadership, has maintained a Central Idea linked to technology, design, and innovation, seamlessly incorporating it into all aspects of the city, from events like marathons to architectural landmarks. Stay tuned for our next episode #5 where we will discuss the 7th step to Placemaking: Be on-Brand, Stay on-brand. If you have additional questions about building your Central Idea, we encourage you to join the conversation. Leave a review or connect with us on social media using #BloomConsultingConversations! Feel free to subscribe and share this episode with others, empowering them to cultivate a robust Central Idea to anchor all their Place Branding endeavors. Relevant articles: https://www.bloom-consulting.com/place_branding/ Discover best practice, interviews, and more at City Nation Place: www.citynationplace.com Bloom Consulting website: https://www.bloom-consulting.com/ You might also like Place2Place podcast: https://www.citynationplace.com/place2place

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