#3 Crisis Management in Nation Branding

This month on Bloom Consulting Conversations, Episode #3, Clare Dewhirst, director of City Nation Place, invited two industry leaders - Philippe Mugnier – Été, Managing partner and Global Director for Tourism Development at Bloom Consulting, and Sharon Flux Brutus, former Director of Tourism at British Virgin Islands Tourism Board, to unravel the complexities of mitigating project risk and mastering crisis management in the context of nation branding. Join Sharon and Philippe as they share insights on planning for crises, adapting strategies, defining crisis origins, anticipating, and modeling various scenarios. The conversation also covers the types of crises, crisis management techniques, reinforcement strategies, and the critical role of data during turbulent times. The dialogue takes a deeper dive into the crisis in the British Virgin Islands, exploring the impact of two hurricanes in 2017, navigating the challenges posed by Covid and the pandemic, reputation management nuances, and the delicate balance of protecting the integrity and branding of a destination. Learn about sharing bad news effectively, understanding the people elements during crises, maintaining optimism, and finding opportunities within adversity. If you have additional questions about these distinct steps, we encourage you to join the conversation. Leave a review or connect with us on social media using #BloomConsultingConversations! Stay tuned for our next episode, where we'll learn about defining a central idea, focusing on step 6 of the 14 Steps to Nation Branding. Relevant articles: https://www.bloom-consulting.com/place_branding/ Discover best practices, interviews, and more at City Nation Place: www.citynationplace.com Bloom Consulting website: https://www.bloom-consulting.com/ You might also like Place2Place podcast: https://www.citynationplace.com/place2place

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