Chapter 1: What is the background of Sir Howard Stringer?
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I need to set this up for our American audience. Sir Howard Stringer is from the low side of Wales called Cardiff. David Blanchflaw of Dartmouth is from Cardiff as well. And he had the most interesting, interesting start to his career. You know him, of course, from Sony. You know him perhaps from CBS. Paul Sweeney and I can do a three-hour discussion with Stringer.
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Chapter 2: How does Sir Howard Stringer view the BBC's current challenges?
But I think the BBC knows what its responsibilities are.
Howard, do you believe that the damages being sought by President Trump are reasonable? Or how do you think about that side?
I think it's reasonable, but I also think that President Trump knows Britain very well. I knew him personally, and he was very generous to me. And suing the BBC is sending a message that be fair, be true to yourself, whether or not England will play a billion dollars. I doubt that they will, and I doubt that President Trump really wants that.
I think he wants the BBC in a funny kind of a way to behave.
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We welcome all of you worldwide on YouTube, our new digital distribution, and of course on radio from our various sources, 99.1 FM in Washington, 92.9 FM in Boston, Bloomberg 1130 in New York. Sir Howard Stringer with us this morning with his decades of work. You heard him speak of General Westmoreland there, what takes us so far back.
Just to give you a little vignette, Sir Howard Stringer at a very young age answering telephones backstage for the Ed Sullivan show. This goes back a few decades. Sir Howard, let me ask a delicate question of the United Kingdom. The present beleaguered and resigned leader of the BBC is perceived as a marketing guy. You were in the New York Times talking about this.
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Chapter 3: What steps can the BBC take to regain public trust?
In my dealings with him, I think he knew it, and he was always fair and generous. I think he's fired the shot across the brows of the BBC. They will pay attention, they have made changes, and that will be good. But the BBC is an important global institution, and I don't believe you stop breaking up great institutions during a crisis.
Look, Sir Howard, just one final question, if we could, on the BBC, and we must turn to so much going on in Paul Sweeney's world in New York as well. And talking to our Eric Larson off our desk on Queen Victoria Street, and looking at the litigation here as well, how will that play out in the United Kingdom? Inform our American audience.
of how a lawsuit in London is different than a lawsuit wherever in the United States? I'm not sure I really understand that question. Well, I mean, the litigation is going to be in the United Kingdom. How is it different there if the president sues the BBC than it would be here?
Well, I was sued in America, as you remember, over the General Westman. I think it went on for years. And I don't think... I don't think President Trump will keep at this. I think he is much bigger fish to fry. I think he has sent a very important message. I think the BBC will respond accordingly. And I hope he doesn't expect the British public to pay that kind of money.
I think his generosity will save the day.
Sir Howard Stringer with us, so thrilled to have him with us this morning. Let me migrate, Sir Howard, to the United States and ask a question that so many will resonate with so much of our listeners and viewers. Could Dan Rather do the news today? Does Dan Rather what? Could he do the news today? Could Dan Rather grind out his leadership in news off the desk of CBS as he did years ago?
Could he do that in this environment today? Well, he can't do it now.
I mean, he's still in good shape. The last time I spoke to him, and I spoke to him quite recently, but no, I don't think he would want to become an anchor man in his 90s, and I don't want to become a director general in my 80s either. But I think so much has changed in America. It's been fractionalized, and the networks aren't as strong as they used to be.
When I was running the evening news, we had a 26-share network, of the news compared to ABC 20 and NBC 20. That combined audience was almost 70% of the national audience. That isn't possible in the United States today because of the fractionalization and the growth of competitive social media.
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