Ring Founder Jamie Siminoff Talks AI's Role in Home Security
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Joining us now is Jamie Siminoff, founder and chief inventor of Ring. Jamie, it's safe to say these cameras have become ubiquitous. I saw in weapons, you know, they were highlighted as a way to investigate the disappearance of children. That was a fictional movie. But clearly, clearly, law enforcement is hoping to use these cameras more and more. How do you where do you draw a line between, you know, helping people find lost pets or people and trying to limit the surveillance of U.S. citizens?
I mean, the line for us is simple. And it always has been that you control your video. And if you want to share it with law enforcement, if you want to share it with a neighbor, you can do that. But you always control your video. In the case of Search Party for Dogs, we just tell you, hey, this dog looks like this dog in front of your house. Do you want to contact your neighbor? If you say no, you're 100% anonymous. If you say yes, then you talk to your neighbor just like you did when you found their dog in front of your house years ago and called the number on the tag.
I do want to just ask you, because there's this big question of surveillance and the usage of it. You had told Fortune, talking about the missing case of Nancy Guthrie, basically saying that there were more cameras in the house, you might have been solved. And Jamie, you faced a little bit of backlash online for those comments. So I would love to just give you the opportunity just to explain your thinking there and clear up any misunderstandings.
I mean, if you actually saw the quote, it's not that. But what I did say and what I do is I wake up every morning with a mission and knowing that the business that we're in has been extremely impactful and we see it. The video evidence that so far that they have in the Nancy Guthrie case, I think everyone would agree is some of the most impactful evidence in the case. And so what I did say is that if there had been just more cameras in general, I would have hoped that this would have helped us get to a resolution in the case. And that is what I believe in. I mean, this is what I do every day. And I think it's hard to watch a Dateline episode or anything else not seeing where Ring has had a major impact in helping solve cases.
And I do believe, you know, as I think I should, that more cameras should help solve more cases and reduce more crime.
How do you work with cybersecurity within your firm? Because, you know, I also have a ton of cameras around my house and I would hate to have anyone else tap in to that network and use my video surveillance against me.
What role does AI play in home security according to Jamie Siminoff?
I'm sure it's something you think about often, Jamie. So what kind of work do you do to counter that kind of cyber attack?
Yeah, I think cyber and security is a living, breathing thing. You have to just continue. I mean, you have to continue to invest in it. You have to have people always looking at it. It's always changing and evolving. I think we're best in class in it. Also, we offer, I believe we're one of the only companies in the world that offers in this space end-to-end encryption as an option. So we really do focus on security. We focus on trust. We need, we call our customers neighbors. We need our neighbors to trust us or else obviously they're not going to want to have our products.
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