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Evolving Money: Diversifying with Digital Assets (Sponsored Content)

29 Mar 2026

Transcription

Chapter 1: What unique role does Bitcoin play in a diversified portfolio?

0.031 - 19.272 Unknown

Since you're a subscriber to this Bloomberg podcast, we thought you'd be interested in a sponsored podcast called Evolving Money, produced by Coinbase and Bloomberg Media Studios. It explains how institutional investors are adopting the world's newest asset class, crypto. Here's a recent episode.

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23.2 - 42.93 Omid Malikin

I think of Bitcoin almost as like a child growing up. And you know how kids go through different phases of life. There are the phases where they're good students and maybe they become teenagers and they need to rebel. Maybe they have a punk phase or a goth phase. And we're definitely in one of those transitional phases now.

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46.353 - 71.326 Angie Lau

That's Omid Malikin, a Wall Street veteran and an academic trying to answer the simple question, what is Bitcoin? And by that, I mean, is it a currency? Is it a commodity? Is it digital gold? Or is it a teenager with a questionable haircut? All right. Maybe more important than asking what it is, I'm actually interested in its behavior. What is Bitcoin's behavioral profile?

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71.767 - 90.545 Angie Lau

Because that is what will inform how it fits into a diversified portfolio. After we hear more from Omid, I'm going to bring in Cosmo Jiang for you, general partner and portfolio manager with Pantera Capital, one of the earliest and most established investment firms focused exclusively on blockchain and digital assets.

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91.227 - 113.681 Angie Lau

I want to talk with him about other ways institutional investors can get exposure to crypto beyond purchasing Bitcoin. This is Evolving Money, and I'm your host, Angie Lau. This show is co-produced by Coinbase, one of the largest cryptocurrency platforms in the world, and Bloomberg Media Studios.

114.201 - 128.71 Angie Lau

In this series, we are exploring how crypto is being adopted by traditional financial institutions as the next logical evolution of the monetary system. Let's return to Omid Malikin, a little bit more about him.

128.73 - 151.592 Angie Lau

He worked on Wall Street for Citi Venture as their crypto expert, and he's been an adjunct assistant professor at Columbia Business School for the past seven years, teaching college students about crypto and blockchain. He's the best combination of practical experience and an academic perspective available. So my first question for him is actually two questions. What is Bitcoin?

152.134 - 157.174 Angie Lau

And for an institutional investor, what role does it play in a portfolio?

157.559 - 184.917 Omid Malikin

So let's start by trying to define what it is, and then we can talk about where it might fit in. To me, Bitcoin is a hard currency that comes with its own universal payment system or method of transaction, if you will. And that's a very special thing, because we've always had hard currencies, like gold is a hard currency, but gold is notoriously difficult to store and even harder to transact.

Chapter 2: How does Bitcoin's behavior differ from traditional assets?

216.474 - 237.533 Omid Malikin

It's a hard currency or hard asset. Nobody can print a lot of it. And for the same reason that societies throughout history have wanted to have some amount of gold, people would then want some amount of Bitcoin. More recently, a lot of people have really questioned the narrative because

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238.188 - 266.187 Omid Malikin

going back now to the last time we made the all-time high, which might've been last fall, I think, the price of gold has really surged and the price of Bitcoin has gone down. So that's where we are now. But like I said earlier, I never loved the digital gold analogy because the plumbing aspects of Bitcoin to me have always been just as important

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266.555 - 292.056 Omid Malikin

as the, just, it's an asset that has a finite supply, uh, argument and, and just to put this in stark terms, let's go back to, um, when Russia invaded Ukraine, uh, and, and a lot of people quickly rallied to donate a lot of money to the Ukrainian government to help with defense. Right. And a lot of people actually donate a lot of crypto. Um,

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293.15 - 317.52 Omid Malikin

And let's say the Ukrainian government also had a lot of gold, you know, warehouse somewhere outside of Keith. Uh, but let's say the, uh, the war had gone really badly, uh, and, uh, Russia had succeeded in toppling the government and the government would have had to flee and go rule in exile. How would they have taken their gold with them? No, they probably wouldn't have.

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318.125 - 335.745 Omid Malikin

But with the Bitcoin and other crypto assets, all the people in charge at the time when people donated crypto to them would have to do is take a private key. They could have even memorized the private key that would now give them billions of dollars in purchasing power or millions or however much they had.

335.725 - 348.3 Omid Malikin

This is why I think the plumbing argument is in many ways far more interesting when it comes to monetary insurance than the hard asset argument that gold represents.

352.263 - 370.575 Angie Lau

It sounds like one of the big differences between gold and Bitcoin is that while both are scarce resources, it's actually much easier to store and transact with Bitcoin, right? So you stated that nation states are increasingly interested in expanding their assets in Bitcoin and cryptocurrency. Why do you think that is?

371.095 - 390.446 Omid Malikin

When we talk about foreign exchange reserves, we talk about literally how countries save money for rainy days. And they don't need to save really in their own currency because they can print their own currency whenever they want. And for many decades now, the US dollar has been the reserve currency of the world.

390.486 - 411.123 Omid Malikin

Something at its peak, like I believe well over 60% of all foreign exchange reserves were dollars. having to do with the fact that every country does a lot of business with America, having to do with the fact that people generally trust in America's political and legal system. All of these trends are now going in the opposite direction.

Chapter 3: What factors influence Bitcoin's value in the market?

460.53 - 461.211 Omid Malikin

Yes, it is.

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464.077 - 481.377 Angie Lau

The academic discussion of what is Bitcoin is a fascinating one, and the value it has for governments that hold it is important. But for institutional investors, the more important questions are, what does it behave like, and what factors drive changes in its value?

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483.297 - 502.268 Omid Malikin

The question of how does the asset perform? This is actually a homework assignment that I give to my students every semester to go download the data and crunch the numbers. And it's very interesting because Bitcoin has gone through multiple phases over the years where it behaves very differently in relation to other assets.

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502.585 - 525.083 Omid Malikin

There was a period early on where Bitcoin was very much a flight to quality asset, where in the event of a macro event or a banking crisis like the one in Cyprus, the price of Bitcoin appreciated immaterially. Then many people will remember what happened during COVID, which is that the price of Bitcoin crashed along with everything else.

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525.063 - 547.999 Omid Malikin

And then in the years after COVID, the price of Bitcoin soared along with everything else. So I wouldn't read too much into any one of these cycles. And for me personally, this is where I fall back on my mental model of this idea of monetary insurance. And the correlations have completely broken down now. So Bitcoin is not correlated with stocks right now. It's not correlated with gold.

547.979 - 565.92 Omid Malikin

which is unfortunate for the people who really bought into the digital gold narrative. But I think this is the beginning stages of it. This is purely speculative, of course, but I think it starting to behave more like an asset that people want to own when there are problems with more traditional assets.

566.204 - 576.21 Angie Lau

That would mean that if everything feels a little crazy, you actually do want to kind of have that insurance, if you will.

576.23 - 603.471 Omid Malikin

But over intermediate to longer time horizons, markets can be very noisy in the short term. But I do believe that years into the future, when people look back on the current period that we're living in now, the numbers will actually start to show that if you move past the most short-term time horizons, Bitcoin did start to act more like an insurance asset.

603.912 - 632.307 Omid Malikin

If you think there's something to what I said about this idea of a, it's not digital gold, but it's new financial infrastructure, Then, now, when it's 50% cheaper than it was not that long ago, that's the time to start accumulating it. As to how much one should accumulate, boring academic answer depends on your risk profile and what else you hold in your portfolio.

Chapter 4: How can institutional investors diversify their crypto exposure?

683.922 - 704.798 Cosmo Jiang

So you have different things contributing to your portfolio. From that perspective, it's like, why would I want to own different drivers of return? Well, either because A, they're uncorrelated, or B, they offer something really compelling from a growth perspective. And I think crypto has elements of both. When I do think of digital assets, I think about it in two large buckets.

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704.838 - 723.094 Cosmo Jiang

There's Bitcoin, and then there's everything else, which is blockchain and technology. That's Ethereum, Solana, all these other tokens. And the reality is they both have pretty different drivers. Now, there's cryptocurrencies and then there's protocols that represent units of value. And so cryptocurrencies are kind of different.

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723.114 - 729.928 Cosmo Jiang

You need to put on your macro hat and there's not really any fundamentals to talk about there. It's just like there aren't fundamentals for gold other than technical flows.

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730.28 - 743.698 Angie Lau

So what about the adjacent opportunities then? The businesses that aren't crypto protocols or tokens, but are actually connected to the ecosystem. What do you think about those satellite or adjacent investments? What do they look like then?

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744.319 - 767.557 Cosmo Jiang

So some of the things that we're most excited about, and as we get beyond, as you say, you know, layer one protocols like Bitcoin, Solana, Ethereum, are really... a lot of the applications that are now being built on top of these base layers. So things like decentralized finance, which is effectively recreating our financial rails, except on blockchain rails. We find that extremely exciting.

767.597 - 782.261 Cosmo Jiang

As we move beyond DeFi, there's a lot of other surface areas that we think are really interesting to explore. One area in particular that I'm spending a lot of time in that Pantera is spending a lot of time in is all the way that blockchain really uniquely enables AI adoption.

783.062 - 803.126 Cosmo Jiang

There are so many interesting entrepreneurs that actually sit at that intersection of blockchain and AI because blockchain and AI are both just branches of math. I studied math in college. Plenty of my smarter colleagues went on to study math and PhD. They all have both Cryptography experience or blockchain experience and statistical experience or AI experience.

803.827 - 821.29 Cosmo Jiang

And so there's already this huge supply of entrepreneurs that sit at that intersection. They're really interested to explore that. So my background is also as a long, short equity investor for most of my career. And so I come from a world where I care deeply about fundamental value, about revenue, about EBITDA, about cash flows.

821.27 - 840.64 Cosmo Jiang

And my whole raison d'etre for entering the digital asset space, I started to see that more and more protocols actually had those characteristics and were able to be underwritten in the same exact way that I underwrote equities. And my goal was to bring that fundamental financial analysis rigor into the blockchain space.

Chapter 5: What are the advantages of blockchain technology beyond Bitcoin?

848.152 - 866.204 Cosmo Jiang

With any equity company, you might think about, what is their total addressable market? What are the users? How will they monetize their users? And then what's the expense structure to get to your earnings power? Similarly, with a blockchain protocol, You know, you have this incredible ability to use on-chain data to measure a lot of those same things.

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866.665 - 884.267 Cosmo Jiang

You can see how many users any given protocol has. You can see on the blockchain its revenue getting printed second by second. And so you can track that revenue. And then you can, you know, you get a sense of what the operating expense structure might be and then how much cash flow ultimately get produced or returned to token holders.

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884.247 - 901.929 Cosmo Jiang

It happens that most protocols, because they are new businesses and new startups, have less of a track record and less history, less data to use, but you can dream the dream. And there's that same, you know, and so there's a wider range of outcomes, but you can still do that same sort of analysis. So this surprises many of our prospective investors when we talk to them.

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901.969 - 911.841 Cosmo Jiang

But for all of our positions, we have three statement models, right? We build out income statements, we build out cashflow statements, we build out balance sheets to understand the fundamental growth of this business.

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912.26 - 920.835 Angie Lau

Cosmo, is there a point where not having any digital asset exposure actually becomes a risk for institutional portfolios?

921.203 - 945.273 Cosmo Jiang

I think the answer is very much yes. And that is a driver of some of the interest that we're seeing from clients. Because if you think about what happened last year, not only did it became clear that there was regulatory clarity, that the governments are supportive, that access was improving, but also that quietly Coinbase was added to the S&P 500 in the second quarter of last year.

945.754 - 969.858 Cosmo Jiang

And what that does is... All of a sudden, every single professional investor now has blockchain exposure in their benchmark, right? Nearly everyone in the world uses some version of the S&P 500 or maybe it's MSCI to benchmark their returns. And truly, prior to Coinbase being added to the S&P 500... you had zero blockchain in your index.

969.938 - 985.915 Cosmo Jiang

And so if you're a manager that's thinking about where you want to be, overweight or underweight, it was never a consideration for you. But all of a sudden, starting last year, you are now required to think about whether you are overweight, underweight, or equally the asset class. And so that is a major shift and a major change.

986.515 - 996.165 Cosmo Jiang

So it does become risky to not have access to this asset class now that is actually in your benchmark and how you're judged against, and because that happens to be outperforming everything else.

Chapter 6: How does the current economic landscape affect Bitcoin investment?

1034.283 - 1056.288 Cosmo Jiang

And today, a lot of 50 to 60-year-olds, the people with all the wealth have a lot of gold. But if you look at the 23-year-olds, they all own Bitcoin. They don't own gold. And so very clear to me over a multi-decade time period, that brand, Bitcoin, is going to win out. And Bitcoin today is a $2 trillion market cap. Gold is something like $35 trillion. So there's a real 10 to 20x opportunity.

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1056.328 - 1064.914 Cosmo Jiang

And that is tremendous upside. And then from the blockchain technology, I mean, I feel even more optimistic and more excited about the return potential.

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1068.556 - 1092.437 Angie Lau

For institutional investors, building diversity in a portfolio is all about collecting assets that respond to different drivers. Omid Malikin sees Bitcoin as both a payment system and a hard currency. He says its role in a portfolio is to serve as insurance against investments that have different behavior patterns and protection from monetary debasement.

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1092.417 - 1111.575 Angie Lau

Cosmo Jiang, meanwhile, is attracted to the growth potential of digital assets and protocols that push investors beyond Bitcoin. What I found interesting was the way he explained his approach to evaluating those assets and how it mirrors the approach commonly used to put a price on traditional equity opportunities.

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1111.995 - 1129.933 Angie Lau

So I'm going to give the last word to Cosmo because I want him to weigh in on the hottest topic in investing right now. Artificial intelligence. Artificial intelligence. Are institutional investors over-investing in AI tech and AI-focused companies? And what does that mean for crypto-related investments?

1130.588 - 1151.095 Cosmo Jiang

Your goal as an investor should be to try to capture the total universe of potential growth opportunities. And it's pretty clear that today a lot of the equity indices over index to AI. You know, that could be for a good reason. I certainly think AI is going to grow tremendously over time, but they probably under index to the next most disruptive technology today, which is blockchain.

1151.075 - 1164.977 Cosmo Jiang

Everyone is making this big deal about whether I should be investing in blockchain assets or not. In the future, all of finance will be digital finance. All of finance will include blockchain assets. Many other businesses, including large AI companies, will be using blockchain.

1165.377 - 1176.154 Cosmo Jiang

And so it'll just become part of our everyday allocation, whether that's through investing in blockchain-focused companies or other companies that happen to use blockchain across equities, across tokens, or across currencies.

1185.263 - 1197.906 Angie Lau

I'm Angie Lau, and this is Evolving Money, a co-production between Coinbase and Bloomberg Media Studios. Thanks for listening. Be sure to follow the show on your app of choice so you'll always be in the loop when we post a new episode.

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