In this episode of Boardroom Insights, Alan O’Neill speaks with Barry Shevlin, Owner & Managing Director of Global Home Improvements, a Dublin-based family businesscelebrating 45 years serving Irish homeowners.Barry shares how Global built a premium reputation by staying fiercely focused on customer experience, manufacturing to specification, and backing their work with astandout and amazing 20-year, no-quibble guarantee. The conversation explores triple glazing, energy efficiency, the reality behind “premium” quality, and how a customer-centric culture is reinforced through simple systems and everyday language.Barry also previews Global’s next chapter: a new solar offering designed for the rising demand in home energy solutions, while keeping control of workmanship and customerexperience. Topics include: customer-centric culture, premium positioning, consultative selling, leadership, manufacturing vs outsourcing, guarantees, sustainability and energy efficiency, referrals, marketing channels, and scaling into new categories.

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