What’s your business story? Is it grabbing the attention of prospective clients?For some businesses the art of storytelling is a struggle. How do you take something which might be dry, complicated, or even dull and turn it into something which engages an audience and brings customers to your door?For many years, Darren Slade has been creating stories which get noticed. He’s a top business journalist and is currently Group Business Editor for the Daily Echo in Hampshire and Dorset.In our latest podcast hosted by Alina Jenkins, he shares some of the industry secrets to help you tell your business story in a way which can captivate, persuade, or even inspire your audience.
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