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Bold Brands: Technology and Innovation in Apparel eCommerce

01 - Diana Ganz, Co-Founder of SuitShop

27 Apr 2020

Description

SuitShop set out to create a new solution for black tie attire: a sharp-looking tuxedo that could be purchased for less than the cost of a traditional rental. Jeanne and Diana, two childhood friends, joined forces to launch SuitShop (formerly The Groomsman Suit) in February 2016. Since then, the company has been a part of countless weddings helping thousands of men and women look sharp. In this episode, Diana shares more about the company's early days, how they've leveraged technology, and what they're doing to keep things moving forward during the pandemic.

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