Bold Brands: Technology and Innovation in Apparel eCommerce
22 - Interview with Abby Sugar of Play Out Apparel
05 Jan 2022
Play Out Apparel is a gender, race, age, sexuality, size, and ability-inclusive brand launched in 2018. Starting with gender-inclusive underwear and streetwear with sizing from XS to 5X, the brand is also developing its own gender-equal swim category to launch this year. Bold Brands speaks with its CEO and co-founder, Abby Sugar, on what it takes to build a truly inclusive brand, how the company embodies its values throughout the manufacturing and marketing process, and what making it to the Forbes 2021 Next 1000 list means for them.
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