When Amazon quietly shifted from its A9 to A10 algorithm in May, many authors felt panic rising. Would their books suddenly disappear from search results? Would years of keyword optimization become obsolete overnight? The good news is that if you've been focusing on quality and reader experience all along, you're already aligned with Amazon's new direction.Amazon is increasingly behaving like Google—prioritizing relevancy, quality content, and authentic engagement over keyword manipulation. This makes perfect sense when you consider Amazon's fundamental nature as a search engine that profits from purchases rather than just clicks. What matters now more than ever is creating a cohesive author presence that extends beyond Amazon itself.In this episode Penny and Amy unpack every element of this new algorithm change, giving insightful guidance and debunking myths that are circulating in the industry. Join us as we dive deep in the mysteries of getting more visibility for your book on Amazon!Ready to optimize your Amazon presence? Pre-order our new book "The Amazon Author Formula Workbook" today and get entered into our contest for Amazon Page Power-Up packages! Subscribe to our podcast for weekly insights that will help you navigate the ever-changing world of book marketing and publishing success.Send us your feedback!Help shape our 2026 content by taking our 30-second listener poll! 📱Text Penny & Amy: send us your show feedback, burning marketing questions and new topic ideas! Text the word PODCAST to (888) 402-8940 to sign up to send us messages and receive new episode announcements. And don't forget to save our number! Check out our Book Marketing Jumpstart options if you're ready to take your brand, platform and SEO up a few notches. Please leave a review on Apple Podcasts! Be sure you're following the show: by clicking the + Follow button on the top right of our show page. If you're already following you'll see a ↓ downward arrow. Locate Ratings & Reviews: Scroll down on our podcast page until you find the "Ratings & Reviews" section. Rate the podcast: Click on the stars to give the podcast a rating. Write your review: Under the star rating there will be the most recent review and just below that click "Write a Review" and compose your review in the text box that appears. Save: Once you've written your review, click "Save" to submit it. Can't use Apple Podcasts? Email us your review and we'll put it on our website: inf...

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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