Amazon reviews are the currency of credibility—and one misstep can cost you both visibility and account standing. In this episode, we break down exactly how to earn more reviews, keep the ones you get, and build a system that works long term—without crossing Amazon’s invisible lines.We start with what actually moves the needle. Why the first five reviews matter more than most authors realize. Why trust increases dramatically at twenty. And why books with fifty-plus reviews consistently convert at higher rates. But here’s the nuance: momentum matters more than a one-day spike. A steady cadence of authentic feedback outperforms a suspicious surge—both in reader perception and algorithmic trust.Then we get specific.You’ll learn:How to structure a compliant review ask that invites honesty without incentivesWhen to activate early readers—and how to stagger timing to avoid red flagsHow to build a launch team that produces sustainable resultsThe exact back-of-book language that turns satisfied readers into reviewersWhy repeated phrasing, shared IP activity, and review swaps quietly trigger removalsWe also address the shortcuts. Paid review schemes, manipulation tactics, and “review clubs” may look tempting—but they rarely survive scrutiny and can jeopardize your account.Instead, we outline a reader-first system built on newsletter growth, ARC strategy, consistent outreach, and ethical momentum. The goal isn’t a quick spike. It’s compounding social proof that strengthens every future release.If you want reviews that stick—and a strategy that protects your publishing career—this episode gives you the playbook.If you found this helpful, follow the show, share it with an author friend, and leave an honest rating wherever you listen. What review strategy has worked for you? We want to hear it.Send us your feedback!Help shape our 2026 content by taking our 30-second listener poll! 📱Text Penny & Amy: send us your show feedback, burning marketing questions and new topic ideas! Text the word PODCAST to (888) 402-8940 to sign up to send us messages and receive new episode announcements. And don't forget to save our number! Check out our Book Marketing Jumpstart options if you're ready to take your brand, platform and SEO up a few notches. Please leave a review on Apple Podcasts! Be sure you're following the show: by clicking the + Follow button on the top right of our show page. If you're already following you'll see a ↓ downward arrow. Locate Ratings & Reviews: Scroll down on our podcast page until you find the "Ratings & Reviews" section. Rate the podcast: Click on the stars to give the podcast a rating. Write your review: Under the star rating there will be the most recent review and just below that click "Write a Review" and compose your review in the text box that appears. Save: Once you've written your review, click "Save" to submit it. Can't use Apple Podcasts? Email us your review and we'll put it on our website: inf...

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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