The market doesn’t reward originality alone. It rewards clarity.Readers make buying decisions in seconds—and those seconds depend on signals: cover cues, category alignment, keyword precision, and a description that instantly communicates who the book is for.In this episode, we break down why following a proven framework isn’t creative compromise—it’s strategic positioning.A formula is not a box. It’s a blueprint.For fiction, that means honoring genre expectations and recognizable tropes so readers immediately understand the emotional experience you’re promising. For nonfiction, it means knowing exactly where your reader is on their journey—beginner, stuck mid-process, or advanced—and framing your title, subtitle, and opening lines accordingly.We also unpack:Why “my book fits multiple genres” is often a red flagHow Amazon’s algorithm prioritizes clarity over clevernessWhy ads that get clicks but not sales usually signal positioning misalignmentThe real reason roughly 70% of purchases stem from recommendations, not direct searchesHow to correct misalignment without rewriting your manuscriptYou’ll walk away with tactical action steps:Audit your categories for buyer intentRefine backend keywords to reflect how readers actually searchEvaluate whether your cover signals genre in under one secondRewrite your description opening to lead with the strongest promiseYou’re not copying creativity.You’re copying clarity—so your creativity can shine.If this episode reframes how you think about positioning, share it with an author who insists their book is “different.” Then subscribe and leave a review telling us what shift made you rethink your book page.Send us your feedback!Help shape our 2026 content by taking our 30-second listener poll! 📱Text Penny & Amy: send us your show feedback, burning marketing questions and new topic ideas! Text the word PODCAST to (888) 402-8940 to sign up to send us messages and receive new episode announcements. And don't forget to save our number! Check out our Book Marketing Jumpstart options if you're ready to take your brand, platform and SEO up a few notches. Please leave a review on Apple Podcasts! Be sure you're following the show: by clicking the + Follow button on the top right of our show page. If you're already following you'll see a ↓ downward arrow. Locate Ratings & Reviews: Scroll down on our podcast page until you find the "Ratings & Reviews" section. Rate the podcast: Click on the stars to give the podcast a rating. Write your review: Under the star rating there will be the most recent review and just below that click "Write a Review" and compose your review in the text box that appears. Save: Once you've written your review, click "Save" to submit it. Can't use Apple Podcasts? Email us your review and we'll put it on our website: inf...

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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