I posted on Instagram every day for a week. One post got 59,000 views. Another got 2,600 views. Same account. Same audience. 22x difference in reach. So I pulled the data to figure out what the heck happened. What I found changes everything I thought I knew about Instagram. Spoiler: It's not about comments. It's not about likes. It's about one metric everyone ignores. In this episode, I break down: • Why Day 1 went viral (310 saves, 59K views) • Why the comment test completely failed (189 comments, 2,800 views) • The undeniable pattern across all 7 posts • What makes content "save-worthy" (and why it matters) • What I'm testing in Week 2 This is Day 10 of my 90-day Instagram experiment. I'm posting every day, tracking everything, and sharing what actually works for real business owners running real businesses. No fluff. No guru BS. Just data. Week 1 Results: • Day 1: 59,109 views | 310 saves | 416 comments • Day 2: 6,403 views | 8 saves | 16 comments • Day 3: 4,344 views | 4 saves | 9 comments • Day 4: 4,079 views | 13 saves | 29 comments • Day 5: 3,703 views | 5 saves | 43 comments • Day 6: 2,798 views | 5 saves | 189 comments (comment test) • Day 7: 2,652 views | 12 saves | 53 comments The Pattern: Saves drive reach. Every single time. Key Takeaway: Instagram doesn't care if people comment. It cares if people SAVE. What Makes Content Save-Worthy: • Deep relatability ("This is SO me") • Reference value ("I'll need this later") • Shareable truth ("My friends need to see this") • Emotional resonance ("This put words to what I'm feeling") • Actionable insight ("I can use this") Follow the 90-day experiment on Instagram: @lindsay_maloney

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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