On this episode of Boroughs & Burbs, we step into the high-energy world of sports marketing with Don Davis of Douglas Elliman and branding strategist Tony “The Tycoon” Hills. From athlete endorsements and sponsorship strategy to personal brand building and media exposure, we explore how sports marketing has evolved into a powerful business engine. How do athletes turn performance into long-term equity? What makes a partnership authentic—and profitable? And how does real estate intersect with sports influence in today’s market? Don and Tony break down the playbook behind positioning, visibility, and monetizing reputation in a competitive landscape. Whether you’re in sports, business, or real estate, this episode reveals how smart marketing turns attention into lasting value.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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