Deana sits down with Phillip Jackson, co-founder of Future Commerce to talk about their work. Themes covered include: The Evolution of Future Commerce: A look into how Future Commerce examines the blend of retail, technology, and consumer behavior and trends, The Future is Multiplayer: Phillip explains his thesis that the future of commerce is collaborative, driven by participatory culture and consumer creativity. Beyond Traditional Retail: Phillip discusses the phenomenon of 'soul delay' where brands lose their essence in the race for growth, and how this relates to consumer relationships. Web3 and the Future: A candid look at the potential and pitfalls of Web3, touching on customer acquisition, data and the challenges faced by big brands. Communal Experiences in Commerce: From Roblox to Costco, Philip shares insights on the importance of community and human connection in current and future brand experiences. Check out Future Commerce's Miami event here! Natasha and Deana end the episode with draft tweets. Subscribe to the Boys Club newsletter here! Boys Club is proudly supported by Kraken. Kraken is a crypto exchange for everyone.

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