Entrepreneur and iconic brand builder Emmett Shine comes on the podcast to talk about building brands in an onchain world. They cover RMX.party and the magic of account abstraction, web3 as an infrastructure layer, provenance and attribution in the new era of the internet. They dig into the values of the ownership economy, and how the early days of Gin Lane were aligned with the 'skin in the game' approach to web3. They also dig into the "brand" of crypto, and the cost of being an early adopter, including frameworks for thinking about the technology in a bear market, and where we're headed next. All in a great podcast for folks thinking about top of funnel tooling and creativity within web3! --Subscribe to the free Boys Club weekly newsletter.-- Show notes: DAO Season 2 The Creative Act by Rick Rubin

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