017: Selling isn't Selling, if it's Solving –⁠ A coach's view

In this episode of Brain in the Game we take a look at just how we change the way we, as coaches, view our role and take a closer look at some of the skills we need in order to thrive at the top of our field. What if I told you in order to become an effective coach, you need to become an effective salesman? Most people view salesmen as people to be wary of, people who are trying to sell you into something you don’t necessarily want. Yet if you think about your role as a coach, you are selling your solution, your views and thoughts to athletes. It's a sale you hope they will want, and buy into. So put to one side any pre-conceived thoughts on salesmen as I explain just how it all works.

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