How does what you do on social media contribute to achieving your business goals? What are the metrics of success? What is the ROI for your social media marketing efforts? In this episode I discuss the correlation between business goals, social media marketing activity and the metrics and ROI you need to analyse so you can make the most of your use of social media for you and your clients.5 business goals that can be achieved with social media marketing that I discuss are: 1. Brand Awareness 2. Thought leadership and credibility 3. Word-of-Mouth Marketing 4. Leads 5. SalesI describe these processes and steps in detail: • Establishing the business goals that are desired • Determining the social media methods to use • How to measure success and ROI____________________________Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode!WEBSITE:http://www.philipvandusen.com THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters/ YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen TWITTER:https://twitter.com/philipvandusen PINTEREST:https://www.pinterest.com/philipvandusen FACEBOOK:https://www.facebook.com/verhaalbranddesign BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101Affiliate Partners:Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip InVideohttps://bdmpodcast.com/invideoDiscount Code: "PHILIP50"Tubebuddyhttps://wwwtubebuddy.com/philipvandusen ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

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