If you work in the food industry, you need to start swotting up on this subject area: **Regenerative Agriculture** (Follow Brand Growth Heroes on Instagram, Tiktok, Linkedin)Wildfarmed is a regenerative food brand bringing together farmers, food businesses and consumers to build the largest soil and biodiversity restoration programme on British arable land. But uniquely, they are making delicious food grown in healthy soils widely available to the high street customer, whilst guaranteeing a stable price committed to the farmer who makes the transition to regenerative practices.Fiona speaks to Edd Lees, who along with Andy Cato of Groove Armada and George Lamb, is one of the co-founders of this revolutionary new business. Founded in 2018, Wildfarmed’s overriding premise is to 'fix the planet by fixing food'. Wildfarmed prioritises soil health and never uses pesticides, herbicides or fungicides, so the land is left rich for future harvests. This in turn ensures that any Wildfarmed loaf of bread will always be chemical-free and nutrient-dense. There are now 40 farmers growing under contract with Wildfarmed (with an ever-growing waitlist), representing a staggering 1% of British arable land.Wildfarmed’s first ever bakery partner was Jolene in Newington Green, London and soon Pizza Pilgrims, HIDE, Twelve Triangles, all joined the movement. They’re now up to a total of nearly 230 customers who bake, cook and educate consumers through using Wildfarmed flour.If you work in the food industry, how can you engage with regenerative farming practices?Find out more about Wildfarmed here. and on mob hereGet Fiona on your brand team here: The Growth Strategy Programme and Fiona Fitz ConsultingDon't miss further episodes! Click the subscribe or 'bell' button beside Brand Growth Heroes on your podcast app to make sure you get the latest from Brand Growth Heroes podcast

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