How to win in Consumer Packaged Goods...without Competing

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Recorded04 May 2021

Publisherfeeds.transistor.fm ↗

Handlerec:11166394

Show notes

Fiona talks to Alex Smith, the founder of innovative Strategy Consultancy Basic Arts. A TedEx veteran, Alex has got some really interesting and different ideas around how a brand can create uncontested market space, how we should all avoid the current trend of 'Blanding', and how Brand Purpose has been hijacked.I came across Alex's Ted talk when I was deepening my understanding of Blue Ocean strategy or how to compete in uncontested market spaces, and you can find it here.Alex has a a great weekly newsletter and an email-based short-course that will stretch your strategic brain, which you can sign up for here

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