The case study in Category transformation that is on everyone’s lips right now is Oatly. But did you know that Oatly has been around for 30 years in the Dairy Alternatives Category? It’s only really in the past 5 years that something has changed massively, at least in the UK market. In 2016, Oatly’s UK revenue was around £6M, but this year they are looking at hitting around £75M! If you want to know how they did this, then you’re in luck! We spoke to Ishen Paran, UK Country Manager who told us about the 5 levers that he and the Oatly UK team have pulled to drive this incredible growth… #oatmilk #oatly #transformationalgrowth #brandgrowthheroes #plantbased If you enjoy this episode, it would be really helpful if you REVIEW it on iTunes or Spotify & SHARE it on your social media

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