Show notes
Hello everyone! In celebration of hitting 10.5K downloads, welcome to the first UPDATE episode of Brand Growth Heroes podcast, where I'm going to spend just 5 minutes or so telling you what you can expect over the coming months. I'm really excited to share some big launch news right at the end, so don't go anywhere just yet!First of all, I can't believe that it's nearly 18 months since the first BGH episode. What started out as a way of updating my suitcase of brand growth case studies, BGH has now become way bigger than I ever intended it to, with over 50 5star ratings in different iTunes stores across the world. This might be still small in the world of podcasts, but it's helping me to realise MY brand purpose, which is to create lightbulb moments for leaders of scaling brands, in order to smooth their path to profitable, transformational growth. So, thanks so much to all of you who have listened, subscribed, reviewed it on iTunes and written to me to say just how much you're learning from the interviews. I'm learning a huge amount from too, and for that I'm truly grateful to all of our super guests. Big shout out particularly to James McMaster of Huel for taking the risk of being my first interviewee, that could have gone either way, so thank you James. Another shout out to Ivan Juric at Octopod productions (https://octopod.productions/), the best sound editor in the world, Gyp Buggane here at Ballagroove recording studios (https://studio.ballagroove.com/)- the best recording studio in the world you guys have both been a huge help both technically and with moral support. We've just begun recording series 3, in which alongside more insurgent food and beverage brands, we're going to dip in and out of learning about scaling personal care brands such as soap, feminine care and the future of toothpaste. This month and next we are recording episodes with Lucky Saint beer and as well as another Masterclass with Mark Mulhern from Brand Performance Labs in New York, this time on what Performance Marketing is and why you need to understand it.I've been spending lots of time preparing for a big talk I'm giving to the grocery industry in Austria tomorrow, as well as working on some exciting new developments that I'll share with you at the end of this update. The week before last was a massive week where I was helping out at our favourite Food and Beverage start up festival, Bread and Jam 2.0. I loved meeting many of our UK and Europe-based listeners, and got the chance to chat to you when we worked together at my workshop on ‘Crafting a Compelling Value Proposition’. At this, we went through how you can make sure you’re offering something of real value to your target consumer or customer, based on solid consumer insight. We looked at WHAT a value proposition is, what YOUR value proposition is, WHY you need to define it, why it needs to be based on CONSUMER INSIGHT and HOW to go about it working through. Thanks to so many of you who wrote to me on LinkedIn after the workshop, it was great to get to meet you and I'm glad it was useful for you. OK so finally I wanted to share some big news: Over the past 10 years, my own business has evolved from delivering traditional consultancy projects for consumer goods clients, to helping them upskill their teams to do this work themselves. This, I'm reliably informed, is called Capability Development, and that's squarely where I serve.. I do this through individual and group coaching of senior teams, but also by developing and delivering workshops and programmes to help clients develop their strategic thinking and people. Why am I telling you this? Because in January I'm launching a new online course arm to the business, under the sub-brand Brand Growth Blueprint.We'll be delivering self-directed quick, deep-dive courses on topics such as Crafting a Compelling Value Proposition, How to Sharpen your Consumer Targeting, and How to Evaluate the Size of the Opportunity you're targeting. But we're also launching a live, accompanied 6 week programme for founders/CEOs of successful scaling brands called The Growth Strategy Programme which will give you a bespoke framework, tools and support to make clear decisions about where you want to play and create the roadmap to growth that you, your team and your potential investors need. Starting mid-January, working with 10-15 founders of non competing brands, we look at how you can articulate your brand or business purpose define your vision and objectives for this business, one that works for ourselves, our family , our team, for the community and for the environment sharpen your definition of your consumer and customer targets, and decide which of their needs to target with our offer ensure our value proposition is clear and compelling - that it can win We also look at which geographies, customers and channels we going to focus our sales and marketing efforts? and what kind of activities should we invest in, as well as the team you’re going to need to accompany you. If you're the founder or CEO of a successful scaling brand, and you recognise that the time has come to start formalising your strategy, then register your interest on www.fionafitzconsulting.com/onlinecourses. If you’re already sure you want to join the first cohort of this programme starting the week of Jan 11th, then drop me a note on Linkedin and I can sign you up directly!That's it from me, watch out for our new episodes coming late November!