Verlinvest: The *3 Secrets* that Founders Looking for *Investment* NEED to Know

Click the subscribe or 'bell' button beside Brand Growth Heroes on your podcast app to make sure you get the latest from Brand Growth Heroes podcastFollow Brand Growth Heroes on Instagram, Tiktok, LinkedinCPG Founders: Want to know the secret *three NEW must-haves* that investors are insisting on in the current economic climate?Verlinvest is the investment company behind your favourite insurgent brands like Tony's Chocolonely, Oatly, Mutti, Vita Coco and Who Gives a Crap. Their investment - and their team - is helping to build some of the world's largest consumer brands. In this episode (recorded a few months back), I speak to Director Ben Black and I get some top advice for founders looking for funding.But most importantly...we'll let you in on a secret: There are THREE NEW THINGS that investors are looking for in today's economic climate. These are not listed here, you’re going to have to listen to the show!And as a bonus…you'll also learn:At what point in time do you need to be showing profitability in your business plan?What a consumer revolution is and why it mattersWhat Fiona means by 'understanding your consumers’ ‘inflation-friction’  and why it's KEYWhat VCs actually DO to help founders other than offer moneyHow you know that you're not trying HARD enough....I hope you enjoy this latest episode and learn as much as I did recording it!Want to work with Fiona?Email Fiona for a 1-1 session: [email protected] how Fiona can help develop your commercial and marketing teams internally: Fiona Fitz Consulting

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