Brand It, Build It Podcast with Kelly Zugay of With Grace and Gold
Episodes
295: You Don't Need to Do More (Do This Instead)
15 Dec 2025
Contributed by Lukas
Use The Showit Design Library to speed up your workflow! If you’re a business owner who feels capable, experienced, and committed — yet quietly ov...
294: The Power of a Clean Offer Suite
08 Dec 2025
Contributed by Lukas
As business owners, it’s natural to want to create more offers, reach more people, and solve more problems. But one of the most surprising lessons I...
293: What Your Website Needs Now to Convert in 2026
01 Dec 2025
Contributed by Lukas
If you want your website to convert more confidently in 2026, there are three key updates that can make all the difference. These changes don’t requ...
292: Why the End of the Year is the Best Time for a New Website
25 Nov 2025
Contributed by Lukas
Today, I’m sharing why this season is the perfect moment to pursue a completely elevated website — whether that means choosing one of our beautifu...
291: This Is the Perfect Week to Finally Start Your Template Shop
17 Nov 2025
Contributed by Lukas
Whether you’re seeking more scalability, more freedom, or simply a business model that doesn’t rely 100% on client work, a template shop is one of...
290: Why the End of the Year Is the Best Time to Elevate Your Brand
10 Nov 2025
Contributed by Lukas
If you’ve been feeling ready for a change — ready to refine your brand, refresh your website, or realign your business with the clients and projec...
289: What Your Website Might Be Saying Without Words
03 Nov 2025
Contributed by Lukas
Today, we’re sharing how to ensure your website is speaking the right language — one that truly reflects who you are and the experience you provid...
288: The Simplest Strategy to Build Trust and Book More Clients
27 Oct 2025
Contributed by Lukas
Trust is what turns a browser into a buyer. It’s what transforms a casual follower into a loyal client. And building that kind of trust doesn’t re...
287: How to Turn One Idea Into Months of Marketing Content
20 Oct 2025
Contributed by Lukas
Today, we’re sharing how to take one idea and turn it into months of purposeful, valuable marketing content — all while saving time, building trus...
286: How to Design a Business That Designs Itself
13 Oct 2025
Contributed by Lukas
Even the most passionate business owner can burn out when everything depends on them alone. That’s why learning how to design a business that design...
285: Part 3 of SEO Made Simple Series: How to Create Content That Ranks
06 Oct 2025
Contributed by Lukas
Today, in Part 3, we’re focusing on how to create content that ranks — step by step, in a way that feels simple and doable.Hosted by ...
284: Part 2 of SEO Made Simple Series: Website Tweaks to Boost Your Visibility
29 Sep 2025
Contributed by Lukas
This week, in Part 2, we’re focusing on easy website tweaks to boost your visibility. These are simple adjustments you can make — often in just a...
283: Part 1 of The SEO Made Simple Series: The Basics Every Creative Small Business Owner Needs
23 Sep 2025
Contributed by Lukas
We’re starting something brand new together — a three-part series called SEO Made Simple.Hosted by ...
282: 3 Website Shifts That Can Double Your Inquiries
15 Sep 2025
Contributed by Lukas
Truth is — your website isn’t just a digital business card. It should be your hardest-working team member, bringing you inquiries, connecting with...
281: How Systems Create Freedom in Your Business
08 Sep 2025
Contributed by Lukas
Today, I want to talk about something every business owner — no matter your industry — can benefit from: creating systems that save you time, expa...
280: How to Sell Showit Templates — and Create Digital Products That Scale
03 Sep 2025
Contributed by Lukas
Today, we’re diving into a topic that many designers have been asking about: how to sell Showit templates and how to start a Showit template shop....
279: How to Sell Showit Templates: Courses for Showit Designers
28 Aug 2025
Contributed by Lukas
Enroll in The Showit Shop System!Over the years, we’ve learned firsthand that running a successful Showit template shop is about so much more than d...
278: How to Build a Profitable Showit Template Shop: Strategies Every Designer Needs
18 Aug 2025
Contributed by Lukas
If you’ve ever dreamed of creating a Showit template shop, or maybe you already have one but the sales aren’t where you’d like them to be, this ...
277: The ‘Visual Hierarchy Gap’: The Hidden Design Mistake That’s Costing You Clients
11 Aug 2025
Contributed by Lukas
Today I want to talk about something I see all the time in brand and web design projects — something that could quietly be costing you inquiries wit...
276: Your Business is a Garden: A New Way to Think About Growth
04 Aug 2025
Contributed by Lukas
What if, instead of thinking of your business like a race, you thought of it as a garden? I know it sounds a little poetic, but bear with me — becau...
275: Why Your Home Page Isn't Converting — And What to Do About It
28 Jul 2025
Contributed by Lukas
Whether you’ve DIY’d your website or worked with a designer, it’s totally normal to feel like something’s off — but not be quite sure what...
274: What to Look for in a Web Designer
21 Jul 2025
Contributed by Lukas
Today, I’m walking you through a few qualities to look for in a web designer — to help ensure your investment is a meaningful one, and that you wa...
273: The Hidden Power of Micro-Moments
14 Jul 2025
Contributed by Lukas
Today, we’re exploring a concept I call micro-moments — and why they might be the most overlooked, high-impact piece of your website strategy.Host...
272: Why Simplicity Sells (And How to Nail It)
08 Jul 2025
Contributed by Lukas
If you’ve ever found yourself adding “just one more” element, a pop of color here, a fancy font there, or an extra section you might not even ...
271: How to Future-Proof Your Website
30 Jun 2025
Contributed by Lukas
Technology is evolving, design trends keep shifting, and your dream clients are becoming more selective every single year. If your website stays stuck...
270: Why You’re Not Getting Inquiries — And 4 Website Fixes That Convert
23 Jun 2025
Contributed by Lukas
If your website isn’t bringing in consistent inquiries, or if the leads you’re getting aren’t aligned with your goals, this episode will walk yo...
269: What “Quiet Luxury” Can Teach Us About Branding
16 Jun 2025
Contributed by Lukas
Whether you’re a designer, a photographer, a coach, or a copywriter — the idea of quiet luxury isn’t just for fashion. It’s a branding prin...
268: Why Your Website Isn’t Doing the Heavy Lifting (And How to Fix It)
09 Jun 2025
Contributed by Lukas
Today’s episode is for the business owner who has DIYed their web design — and aren’t yet experiencing the results they’d hoped for. Maybe you...
267: The Psychology of “Above the Fold”
02 Jun 2025
Contributed by Lukas
That small section at the very top of your site — the part people see before they scroll — holds way more power than we often realize. Let’s tal...
266: The Psychology of High-Converting Web Design: What Makes Visitors Say Yes
26 May 2025
Contributed by Lukas
This week, we’re digging into the psychology behind high-converting web design. You’ll learn how intentional design choices — rooted in human be...
265: How to Make Your Instagram Stand Out in 2025
19 May 2025
Contributed by Lukas
If you’ve ever felt overwhelmed trying to design social media posts, struggled with showing up consistently, or wished your Instagram feed looked a...
264: What Motherhood Taught Me About Business
12 May 2025
Contributed by Lukas
I started a second podcast called The Made by Motherhood Podcast — a space created especially for moms who are navigating the both/and of motherhood...
263: How to Turn Inquiries Into Excited Yeses
05 May 2025
Contributed by Lukas
Today, I’m sharing how to turn inquiries — those hopeful, exciting messages that land in your inbox — into confident, aligned, excited yeses fro...
262: The 5-Second Rule for Your Website
28 Apr 2025
Contributed by Lukas
Today, we’re diving into a powerful concept that could change how you think about your website forever.Hosted by ...
261: Your Website Shouldn't Be Designed for You
21 Apr 2025
Contributed by Lukas
Today, we’re going to explore a surprising truth: Your website shouldn’t be designed for you.Hosted by ...
260: Your Website Might Be Confusing Your Visitors
14 Apr 2025
Contributed by Lukas
If you've ever felt like people are visiting your website, but not taking the next step — you’re not alone. So, let’s talk about three comm...
259: One Website Change to Transform Your Client Experience
07 Apr 2025
Contributed by Lukas
Today, we’re talking about the one website change that can completely transform your client experience — and in turn, lead to more inquiries, smoo...
258: Is Your Website Sending Mixed Signals?
31 Mar 2025
Contributed by Lukas
What does it really mean for your website to be sending mixed signals? And how can you create a more clear, confident, and cohesive experience for you...
257: How to Use AI Without Losing Your Voice
24 Mar 2025
Contributed by Lukas
AI can be such a helpful support… but it’s easy to wonder: “If I use AI, will it still sound like me?” Let’s dig into how to use AI as a too...
256: The Science of First Impressions
17 Mar 2025
Contributed by Lukas
What actually makes an impression stick? And how can you shape that first impression to work in your favor? That’s what we’ll explore today—with...
255: 3 Branding Mistakes Holding Your Business Back
10 Mar 2025
Contributed by Lukas
If you’re making any of these three branding mistakes, a few simple shifts can help you create a brand that truly connects, converts, and stands out...
254: Which is Best: Long-Form or Simple Web Design?
03 Mar 2025
Contributed by Lukas
Today, we’re diving into a question that comes up a lot when designing websites: Should your website be more long-form and storytelling-driven — ...
253: The Power of White Space: Less Clutter, More Conversions
25 Feb 2025
Contributed by Lukas
The truth is, white space is one of the most powerful tools in web design. When used well, it makes your website feel high-end, professional, and easy...
252: What Every Website Needs Above the Fold
17 Feb 2025
Contributed by Lukas
Whether you’re designing a brand-new website or refreshing your current one, today’s episode will help ensure your above-the-fold content is clear...
251: How to Craft a High-Converting Portfolio
10 Feb 2025
Contributed by Lukas
If you’ve ever wondered why your portfolio isn’t bringing in as many inquiries as you’d hoped or how you can refine it to attract your dream cli...
250: How to Make Your Website Load Faster (And Why It Matters)
03 Feb 2025
Contributed by Lukas
If your website takes too long to load, potential clients aren’t just inconvenienced — they’re likely to move on and browse another business’s...
249: 5 Website Mistakes Costing You Clients
27 Jan 2025
Contributed by Lukas
When your website doesn’t reflect the quality and care you bring to your business, it can feel frustrating. But here’s the truth: with just a few ...
248: 5 Quick Copy Improvements to Increase Conversions
21 Jan 2025
Contributed by Lukas
While web design plays a major role in how your website feels, and how effectively your visitors are led to confidently choose your business — your ...
247: How to Create a Website That Grows with You
13 Jan 2025
Contributed by Lukas
As small business owners, our brands and services naturally evolve over time. What works for us today might feel limiting a year—or even six months—...
246: Seven Steps to Refresh Your Business Systems for 2025
06 Jan 2025
Contributed by Lukas
Refreshing your systems doesn’t have to feel overwhelming. In fact, it’s an opportunity to simplify, streamline, and set yourself up for success i...
245: REPLAY: Is it time to raise your prices?
30 Dec 2024
Contributed by Lukas
Enjoy a replay of one of our most popular episodes from 2024: Is it time to raise your prices? Happy Holidays! Hosted by ...
244: REPLAY: How to Shine in a Saturated Market
23 Dec 2024
Contributed by Lukas
Enjoy a replay of one of our top episodes from 2024: How to Shine in a Saturated Market! Happy Holidays! Hosted by ...
243: The Secret to Turning Website Visitors Into Clients
16 Dec 2024
Contributed by Lukas
Create a website that not only wows visitors but also encourages them to take action. Hosted by ...
242: The Psychology of Successful Brand Messaging
10 Dec 2024
Contributed by Lukas
How psychology—the science of understanding human thought, emotion, and behavior—plays a crucial role in crafting messaging that truly resonates w...
241: Leveraging Seasonal Trends for Year-Round Marketing Success
02 Dec 2024
Contributed by Lukas
Maintain marketing success year-round with these tangible tips. Hosted by ...
240: Website Trends for 2025: How to Stay Ahead
25 Nov 2024
Contributed by Lukas
What's trending for 2025? Discover how to stay ahead in a budget-friendly way! Hosted by ...
239: 7 Creative Ways to Repurpose Marketing Content
18 Nov 2024
Contributed by Lukas
Discover 7 creative ways to make the most of the content you've worked so hard to create! Hosted by ...
238: Get More Inquiries with These Contact Page Tips
12 Nov 2024
Contributed by Lukas
Get more promising inquiries from prospective clients with these go-to Contact page recommendations and best practices! Hosted by ...
237: Create a Home Page That Converts
04 Nov 2024
Contributed by Lukas
Today, we're exploring 7 practical steps for creating a Home page that converts! Hosted by ...
236: 3 Must-Try Marketing Strategies
29 Oct 2024
Contributed by Lukas
Resource Mentioned: https://www.enji.co/ Today, we're exploring 3 must-try marketing strategies to grow your business with purpose. Hosted by ...
235: How to Book More Clients Through Your Website
21 Oct 2024
Contributed by Lukas
Turn your website into a conversion-driven machine. Today, we're exploring how to book more clients through your website. Hosted by ...
234: How to Create Connection Through Your Website
14 Oct 2024
Contributed by Lukas
Whether you’re just getting started with your business or refining your brand after a few years of experience, it’s so important to think about th...
233: Create a Brand That Lasts a Decade and Beyond
07 Oct 2024
Contributed by Lukas
Whether you’re just getting started with your business or refining your brand after a few years of experience, it’s so important to think about th...
232: Brand Archetypes and How They Shape Your Business
30 Sep 2024
Contributed by Lukas
Discover your brand archetype, and come away with tangible ways to put it to use! Hosted by ...
231: Expand Your Reach Through Brand Partnerships
23 Sep 2024
Contributed by Lukas
Brand partnerships are especially valuable because they help you expand your reach strategically, and without spending a fortune on advertising. Hos...
230: How to Craft the Perfect Email Welcome Sequence
17 Sep 2024
Contributed by Lukas
Your welcome sequence is more than just a “thank you” message — it’s a strategy to bring your subscribers deeper into your brand story. Today,...
229: How Market Research Grows Your Business
09 Sep 2024
Contributed by Lukas
Today, we’re diving into a topic that can often feel a bit daunting but is an absolute game-changer: market research. We’ll be exploring how doing...
228: 10 Essential Website Pages
03 Sep 2024
Contributed by Lukas
The must-have pages for every service-based business website! Hosted by ...
227: SEO Myths Debunked
26 Aug 2024
Contributed by Lukas
SEO doesn't have to be a mystery! Here are 3 common SEO myths debunked — and additional resources to equip you for success. Hosted by ...
226: How to Monetize Your Blog
20 Aug 2024
Contributed by Lukas
Discover tangible ways to monetize your blog content with strategy. Hosted by ...
225: How effective is your logo?
12 Aug 2024
Contributed by Lukas
How do you know your logo is — or isn't — working effectively on behalf of your business? Today, we're sharing what to look for — and ho...
224: Is it time to raise your prices?
05 Aug 2024
Contributed by Lukas
Raising your prices — when done thoughtfully and strategically — can benefit both you and your clients. Today, I’m excited to explore the questi...
223: 8 Efficiency-Boosting Email Templates
29 Jul 2024
Contributed by Lukas
For small business owners, email communication is often central to day-to-day business operations. Whether you manage your own email Inbox, or you'...
222: 5 Creative Uses of Brand Video Content
22 Jul 2024
Contributed by Lukas
Though we can create movement, detail, and texture using photography and copywriting alone — the use of video content can elevate and enhance a bra...
221: 15 Website Launch Strategies
15 Jul 2024
Contributed by Lukas
Today, we’re sharing how to create a website launch your audience will engage with and remember. Hosted by ...
220: Your Mid-Year Business Check-In
08 Jul 2024
Contributed by Lukas
Today, we’re sharing key ways to assess your business, the types of goals to set for the remainder of the year, and how to create an action plan you...
219: How to Shine in a Saturated Market
03 Jul 2024
Contributed by Lukas
What are some practical, tangible ways to help your brand and business stand out? Today, we’re sharing 11 ways to shine in a saturated market. Hoste...
218: How to Choose Your Brand Font Styles
24 Jun 2024
Contributed by Lukas
A quick and easy guide to choosing font styles that represent your brand well and help to serve your audience, too! Hosted by ...
217: How We Gained 3000+ Subscribers with One Tool
17 Jun 2024
Contributed by Lukas
Today, we’re sharing how we quickly added over 3000 subscribers to our newsletter audience, using one extremely helpful and fun tool. Hosted by ...
216: 10 High-Impact Website Mistakes
10 Jun 2024
Contributed by Lukas
Today, we’re sharing 10 high-impact website mistakes — seemingly small website mistakes that can be majorly detrimental to your business — and e...
215: A Services Page That Converts Visitors Into Customers
03 Jun 2024
Contributed by Lukas
How your Services page can be a conversion-driven space that connects with your visitors, builds trust, and drives action. Hosted by ...
214: 10 Introvert-Friendly Small Business Marketing Tips
27 May 2024
Contributed by Lukas
I’m excited to share 10 introvert-friendly marketing tips for small business owners; ways you can remain behind-the-scenes of your business and focu...
213: Creative Ways to Leverage Instagram for Your Small Business
20 May 2024
Contributed by Lukas
Let's breathe new life into your Instagram strategy — and equip you to leverage Instagram creatively and effectively. Hosted by ...
212: Why We Chose Flodesk for Newsletter Marketing
13 May 2024
Contributed by Lukas
If you are interested in trying Flodesk, use our unique link for 50% off your first year of using Flodesk: https://flodesk.com/c/WITHGRACEANDGOLD Ho...
211: How to Strategically Prepare for Your Busy Season
06 May 2024
Contributed by Lukas
Today, I’m excited to share ways you can strategically prepare for your busy season, so you can have a profitable, productive, and smooth busy seaso...
210: Showit Websites 101
29 Apr 2024
Contributed by Lukas
Today, I'm excited to explore what Showit is, why we along with leading online small business owners recommend using Showit, and how to determine ...
209: Should You Offer Education?
15 Apr 2024
Contributed by Lukas
Today, we’re exploring whether offering education is right for your business: questions to ask yourself, how becoming an educator can benefit you an...
208: Cultivating Confidence and Overcoming Imposter Syndrome
08 Apr 2024
Contributed by Lukas
Overcoming imposter syndrome often involves challenging negative self-beliefs, building self-confidence, seeking support from others, and reframing ...
207: Why Offer Free Resources?
01 Apr 2024
Contributed by Lukas
Take 50% Off Your FloDesk Subscription Offering free resources can also be a smart business strategy. By providing value upfront, you can establish yo...
206: Why Website Originality Pays Off
26 Mar 2024
Contributed by Lukas
You’ve stumbled upon a breathtaking website you love. You feel prompted to scroll, explore, and click around to see more. You find yourself thinking...
205: What to Include in Your Website's Footer
18 Mar 2024
Contributed by Lukas
By carefully designing and optimizing your footer, you can improve the overall effectiveness and usability of your website. Today, we’re sharing exa...
204: 10 Misconceptions About SEO
11 Mar 2024
Contributed by Lukas
In my opinion, SEO is something you can implement and know is working on behalf of your business — even when you’re not working. It’s something ...
203: Audit Your Website in 10 Easy Steps
04 Mar 2024
Contributed by Lukas
Assess every detail of your website to ensure it's performing at its best — representing your business professionally, connecting with your aud...
202: How to Use Pinterest for Business Growth
26 Feb 2024
Contributed by Lukas
Pinterest, with its emphasis on visually engaging pins and boards, refers the most visitors to our website among any marketing approach we have used o...
201: 7 Types of Education to Pursue in 2024
19 Feb 2024
Contributed by Lukas
Being small business owners requires us to wear many hats — one of which involves continuous learning and growth. No matter your years of experience...
200: Will Blogging Grow My Business?
12 Feb 2024
Contributed by Lukas
Our goal is to equip our clients with the very same — an engaging, detailed, and conversion-driven blog, they can confidently know is working effect...
199: Does Your Business Appear Credible?
05 Feb 2024
Contributed by Lukas
Your brand and web design can lay the foundation for your business success — the way your prospective clients understand your business, the connecti...
198: 5 Components of an Elevated Client Consultation
30 Jan 2024
Contributed by Lukas
You've secured a consultation with a prospective client who is interested in learning more about your services... Now what? This week, we're e...
197: How to Add Digital Products to Your Small Business
22 Jan 2024
Contributed by Lukas
Discover a complete, step-by-step guide to adding digital products to your small business with purpose, strategy, and ease. Hosted by ...
196: Is Luxury Design Always Light and Airy?
15 Jan 2024
Contributed by Lukas
In today’s episode, I’m excited to share ways to approach your luxury web design when your work, approach, or preferred clients aren’t particu...