Brand It, Build It Podcast with Kelly Zugay of With Grace and Gold
Episodes
095: Double-Check These Website Details for a Successful New Year
10 Jan 2022
Contributed by Lukas
No matter your type of business, one thing is true: We all need our websites to work on our behalf, and the new year is the perfect season and reason ...
094: 3 Web Design Predictions for 2022
03 Jan 2022
Contributed by Lukas
From one year to another, we’ve noticed how our clients’ visions and goals have evolved — and therefore, how our approach to web design has chan...
093: Don't Begin 2022 Without... (PLUS, A TEMPLATE GIVEAWAY!)
27 Dec 2021
Contributed by Lukas
As 2021 comes to an end, you may be thinking about the ways your business can change, evolve, or grow in the new year. Whether you are on holiday brea...
092: Book Clients Consistently by Showcasing Your Expertise
20 Dec 2021
Contributed by Lukas
For small business owners — particularly business owners who depend upon their website for sharing their expertise and booking new clients — web d...
091: 5 Questions for Uncovering Your Brand
13 Dec 2021
Contributed by Lukas
At With Grace and Gold, your brand is determined using a blend of your values and approach as a business, our expertise, and your goals. As your desig...
090: How Your Blog and Pinterest Can Grow Your Business
06 Dec 2021
Contributed by Lukas
Whether you pursue a custom brand and web design experience, or you choose a customizable Showit website template — a Blog design is always a valued...
089: Web Design for Multifaceted Businesses
29 Nov 2021
Contributed by Lukas
Diversifying your offerings can serve as a meaningful way to strengthen your business, to serve your audience’s varying needs, and to grow your busi...
088: 3 Foundation-Building Actions for Success in 2022
22 Nov 2021
Contributed by Lukas
The holiday season is officially here! It’s the week of Black Friday, which can be a busy, exciting, and even overwhelming season for small business...
087: What We Changed at With Grace and Gold in 2021
15 Nov 2021
Contributed by Lukas
With 2022 just around the corner, I wanted to use this week’s episode to reflect on the changes we’ve made at With Grace and Gold in 2021. The bea...
086: What can a web design audit do for you?
08 Nov 2021
Contributed by Lukas
Whether you’ve been in business for 1 year or for 10 years, it’s likely the web design you have today isn’t the web design you started your busi...
085: How to Create a Connection-Focused, Conversion-Focused Web Design
01 Nov 2021
Contributed by Lukas
When you’re a small business owner, your website can truly serve as the foundation from which your business can grow — it’s a place where you ca...
084: How to Choose and Effectively Customize a Showit Website Template
25 Oct 2021
Contributed by Lukas
In a creative community with so many options to choose from, choosing a website template can be daunting. If you like a website template, what will it...
083: What is ACTUALLY Needed to Pursue Brand and Web Design
18 Oct 2021
Contributed by Lukas
If you’ve ever found yourself thinking, “I don’t know what I want my brand or website to look like — so I’m not ready to hire a designer” ...
082: Why Copywriting Comes Before Web Design
11 Oct 2021
Contributed by Lukas
Copywriting refers to the wording or writing used within your web design. Copywriting can be composed to inform visitors about your business, to creat...
081: A Behind-the-Scenes Look at Our Web Design
04 Oct 2021
Contributed by Lukas
If you’re connected with us on social media, you may know that on Friday, October 1st, we celebrated our 7-year business anniversary at With Grace a...
080: The Best of Brand It, Build It Podcast
07 Sep 2021
Contributed by Lukas
This week’s episode is Brand It, Build It’s 80th episode - and we can hardly believe how quickly the past 20 months have gone! Today, I wanted to ...
079: What to Prioritize During Your Brand Design Process
30 Aug 2021
Contributed by Lukas
Pursuing a new brand design for your small business can feel like a big undertaking. What should your brand design look and feel like? What colors or ...
078: Try These 3 Tricks for an Elevated Website
23 Aug 2021
Contributed by Lukas
It’s likely your small business is one of many in your field — which, at first, can feel overwhelming. But if your web design is rooted in purpose...
077: Website Overhaul? Ask These 5 Questions
16 Aug 2021
Contributed by Lukas
Behind-the-scenes at With Grace and Gold, we’re currently working on a new web design of our own, with hopes of debuting our updated online home in ...
076: Why Email Marketing is a Necessity for Your Small Business
02 Aug 2021
Contributed by Lukas
Though social media marketing can make a major difference for small businesses, one tool we’ve really valued using in tandem with social media marke...
075: What are website analytics, and why do they matter?
02 Aug 2021
Contributed by Lukas
How does your website become a resource you can use to grow your small business? Beyond having a strong, purpose-driven visual foundation through your...
074: The Small Business Owner's Guide to SEO: Part 3 of 3
26 Jul 2021
Contributed by Lukas
Two weeks ago, we began a new 3-part series called “The Small Business Owner’s Guide to SEO.” Part 1 shared a foundation of information about Se...
073: The Small Business Owner's Guide to SEO: Part 2 of 3
19 Jul 2021
Contributed by Lukas
Last week, we began a new 3-part series called “The Small Business Owner’s Guide to SEO.” Last week’s episode, Part 1, shared a foundation of ...
072: The Small Business Owner's Guide to SEO: Part 1 of 3
12 Jul 2021
Contributed by Lukas
Part of building a strong foundation for your small business is having a purpose-driven brand and web design to communicate your expertise, connect wi...
071: Tips for Communication with Your Designer
28 Jun 2021
Contributed by Lukas
In Episode 009, we shared 5 tips for better client communication — ways to educate, serve, and guide your clients through your unique process and ex...
070: 5 Ways to Make Your Website Work for Your Business
21 Jun 2021
Contributed by Lukas
Over the years, the role a website can play for a small business has changed and evolved. In the past, you may have perceived your website as a place ...
069: 3 Misconceptions About Professional Design
14 Jun 2021
Contributed by Lukas
Pursuing professional design for your small business can seem like a big undertaking. Maybe you’ve never worked with a professional designer, and yo...
068: 3 Ways Your Website is Driving Visitors Away
07 Jun 2021
Contributed by Lukas
Increasing the number of quality visits to your website and keeping your visitors engaged can serve your business in a variety of ways — boosting br...
067: 5 Ways to Keep Visitors on Your Website
25 May 2021
Contributed by Lukas
Keeping visitors on and engaged with your website matters for a variety of reasons. Learning more about your business, products, or services can help ...
066: 5 Ways to Boost Website Traffic
18 May 2021
Contributed by Lukas
The traffic you bring to your website matters for a variety of reasons. Not only do we, as business owners, want our prospective clients to discover a...
065: 3 Roadblocks Keeping You from Brand and Web Design
10 May 2021
Contributed by Lukas
When we look back on the variety of business decisions we’ve made over the years, we often find ourselves saying, “We wish we would’ve pursued t...
064: Prepping Your Website for a Busy Season
03 May 2021
Contributed by Lukas
To decrease overwhelm as a new season approaches, I want to share a few ways to prepare your website for a busy season. As you serve your clients and ...
063: Beyond Your Brand: Action Steps to Grow Your Brand and Business
23 Apr 2021
Contributed by Lukas
A few weeks ago, we began a podcast series called “Beyond Your Brand” through which we’ve explored how to create a purposeful, connection-driven...
062: Beyond Your Brand: Building In Versatility
16 Apr 2021
Contributed by Lukas
Today, we want to explore versatility — how your brand can be designed in a way that doesn’t limit your business, but instead, can be designed as ...
061: Beyond Your Brand: Create an Experience
08 Apr 2021
Contributed by Lukas
Last week, we kicked off a brand new podcast series called “Beyond Your Brand” where we began to discuss the ways you can build upon your brand de...
060: Beyond Your Brand: Consistency is Key
02 Apr 2021
Contributed by Lukas
When you think of your own business and brand, chances are, you know having a polished brand and web design is one thing — but successfully using yo...
059: Your New Budget-Friendly Brand
26 Mar 2021
Contributed by Lukas
BONUS EPISODE: Today at With Grace and Gold, we celebrated the arrival of our all-new service: Our Semi-Custom Brand Design Experience, an approximate...
058: Budget-Friendly Business Tips
18 Mar 2021
Contributed by Lukas
Nearly every part of running our small business is done online — and maybe the same is true for your small business, too. We communicate with our cl...
057: 5 Tools to Strengthen Your Website
11 Mar 2021
Contributed by Lukas
If you were to ask us what we believe has made the biggest difference for the growth of our small business, we’d say trial and error — being open ...
056: How to Convert Your Website Visitors to Paying Clients
04 Mar 2021
Contributed by Lukas
When I say the word “conversion” what comes to mind? Over the years, conversion has become a buzzword in small business and small business marketi...
055: 3 Misconceptions About Your Web Design
01 Mar 2021
Contributed by Lukas
We wholeheartedly believe in the power of professional web design — how your web design can form a meaningful connection with each visitor, how your...
054: 3 Website Add-Ons to Elevate Your Small Business
22 Feb 2021
Contributed by Lukas
With the foundation of your brand and web design in place, what are some other ways you can enhance and elevate your web design? Today, we’re explor...
053: Should I put my pricing on my website?
15 Feb 2021
Contributed by Lukas
In this week’s episode, we’re exploring the pros and cons for including — and not including — your pricing on your website. Just as we share w...
052: The Best Time to Rebrand Your Business
04 Feb 2021
Contributed by Lukas
One common question we receive at With Grace and Gold is: When is the best time for me to pursue a new brand for my business? We’re firm believers t...
051: $500 or $5,000: DIY versus Custom Web Design
28 Jan 2021
Contributed by Lukas
This week, we did something a little different — and on Instagram @withgraceandgold we asked for your biggest questions about brand and web design.&...
050: 3 Website Navigation Menu Strategies We Live By
19 Jan 2021
Contributed by Lukas
We are firm believers that your web design can lead visitors on a journey toward learning about your business, forming a meaningful and trusting conne...
049: 3 Steps to a Long-Lasting Brand
13 Jan 2021
Contributed by Lukas
For small business owners, having a strong and long-lasting brand can make all the difference. Your brand can help prospective clients form an emotion...
048: 5 Questions to Ask Before Rebranding
05 Jan 2021
Contributed by Lukas
We’re kicking off the new year with Episode 048: 5 Questions to Ask Yourself Before Rebranding. Whether you’re a brand new business owner and you ...
047: How to Prepare Your Business for Holiday Break
17 Dec 2020
Contributed by Lukas
Both personally and professionally, 2020 has been a unique year for a wide variety of reasons. One unexpected discovery we’ve had is: Because our bu...
046: 3 Tips for a Connection-Driven Contact Page
11 Dec 2020
Contributed by Lukas
Over the past four weeks and past four episodes, we’ve explored ways to enhance and elevate the Home, About, Services, and Portfolio pages within yo...
045: 3 Tips for an Elevated, Impactful Portfolio Page
05 Dec 2020
Contributed by Lukas
We’re continuing our web design series by sharing 3 tips for an elevated and impactful Portfolio page — creative ways to curate and present your p...
044: 5 Ways to Super-Charge Your Services Page
20 Nov 2020
Contributed by Lukas
Whether your business is solely service-based — or services are part of what you offer through your small business — your Services page plays an i...
043: 5 Details to Elevate and Enhance Your About Page
13 Nov 2020
Contributed by Lukas
Your About page can be so much more than a place to share who you are and what you bring to your business, and we’re excited to share how! Every sma...
042: 5 Must-Have Details for Your Home Page
06 Nov 2020
Contributed by Lukas
Your Home page sets the tone for your visitors’ experience learning about your business, your products, and your services. Though your visitors may ...
041: A Behind-the-Scenes Look at Our Brand Design Process
30 Oct 2020
Contributed by Lukas
Since 2014, With Grace and Gold has served more than 400 creative small business owners through professional brand design. If you’re a small busines...
040: Introducing the Brand It, Build It Podcast
22 Oct 2020
Contributed by Lukas
If you’ve been with us since January, you may have noticed new podcast art and a new name. With Grace and Gold: The Podcast is now the Brand It, Bui...
039: 5 Areas of Your Business Worth Revisiting
16 Oct 2020
Contributed by Lukas
As your business runs, it’s likely you’ll find that some of those foundational decisions aren’t quite serving your business as well as you had h...
038: How to Say “No” Kindly and Professionally
09 Oct 2020
Contributed by Lukas
Saying “no” isn’t always easy — or comfortable. But it’s an essential part of being a successful small business owner. Saying no can actuall...
037: 6 Lessons We've Learned in 6 Years of Business
02 Oct 2020
Contributed by Lukas
On October 1, 2020 With Grace and Gold celebrated its sixth year in business. Whether your business is 1 year old or 10 years old, every business anni...
036: How to Improve YOUR Experience as a Client
25 Sep 2020
Contributed by Lukas
If you’re a small business owner, chances are, you’ve outsourced for one or more areas of your small business. If you’re a photographer, maybe y...
035: How to Create an Elevated On-Boarding Process
18 Sep 2020
Contributed by Lukas
As small business owners, everything we do is designed with our clients — our prospective clients and our current clients — in mind. From the way ...
034: Exactly How We Scaled Our Small Business
09 Sep 2020
Contributed by Lukas
When we think about the small businesses we love and look up to, we often wonder, “How did they do it?” Maybe you look up to fellow small business...
033: 3 Signs of Burnout and 3 Surprising Reasons for Rest
03 Sep 2020
Contributed by Lukas
At With Grace and Gold, we’ve become big believers in the idea that the time you spend outside of your business is just as important as the time you...
032: 10 Things Your Website Should Do
26 Aug 2020
Contributed by Lukas
What if I told you that your website can be so much more than a place that shares your recent work? That your website can do more than serve as a deta...
031: 3 Ways to Work ON and IN Your Business
20 Aug 2020
Contributed by Lukas
By focusing on our clients, we can bring value to our clients, and live out the purpose we started our business for. But what about all the other area...
030: Why We Don't Offer Brand or Website Refreshes
13 Aug 2020
Contributed by Lukas
Today, I want to share one unconventional approach we have to brand and web design. At With Grace and Gold, we do not offer what are called brand or w...
029: 3 Ways and 3 Reasons to Form a Strategic Partnership
09 Aug 2020
Contributed by Lukas
Reflecting upon our past episodeshas brought us to today, because we realized so many of those episodes were focused on you -- and what you alone can ...
028: 5 Actionable Ways to Make Small Business Ownership Easier
03 Aug 2020
Contributed by Lukas
Have you ever had an extremely busy work week — or had a completely overwhelming workload — and thought to yourself: “Well, that’s just the wa...
027: How Being Empathetic Can Make You a Better Business Owner
23 Jul 2020
Contributed by Lukas
Empathy is defined as “the ability to understand and share the feelings of another.” Maybe being empathetic comes naturally to you — or maybe yo...
026: 3 Ways to Embrace Slow Business Growth
16 Jul 2020
Contributed by Lukas
According to an article from Australia Business News, research conducted by Yale University has shown that, over the past century, the average lifespa...
025: Elevate Your Website TODAY - 7 Actionable Steps
09 Jul 2020
Contributed by Lukas
Your website is like your digital storefront — a place you can welcome your Ideal Clients to, a place where you can form a real connection with your...
024: Healthy Boundaries for Small Business Owners
03 Jul 2020
Contributed by Lukas
As small business owners, we tend to feel very connected to our businesses; our businesses are a blend of our creativity, our passion, and our work —...
023: How and Why We’ve Created a Second Business
25 Jun 2020
Contributed by Lukas
Creative small business owners have many strengths — thinking creatively, being innovative, and boldly and passionately pursuing new ideas… At Wit...
022: How to Incorporate Philanthropy Into Your Business
11 Jun 2020
Contributed by Lukas
Over the past couple of weeks, we’ve not only done a great deal of personal self-reflection, but we’ve also been in awe as the world’s collectiv...
021: Now is the Best Time to Diversify — Here's Why!
28 May 2020
Contributed by Lukas
Over the past six years, With Grace and Gold has diversified its offerings. Having these unique revenue streams has shown me, first-hand, how diversif...
020: 5 Bad Business Habits We Broke
21 May 2020
Contributed by Lukas
According to a study published in the Harvard Business Review: Two thirds of people will settle into a new job in around three month’s time. But wha...
019: How to Create a Structured, Balanced Workday
14 May 2020
Contributed by Lukas
Being a small business owner, particularly a work-from-home small business owner, means our daily decisions are often completely up to us. It’s up t...
018: 3 Seeds to Plant for Your Business Today
07 May 2020
Contributed by Lukas
As small business owners, there is so much we can do today that will benefit our businesses in the days, weeks, months, and years from now. In a time ...
017: 3 Ways You're in Your Own Way
29 Apr 2020
Contributed by Lukas
Without an advisor, a business partner, or a sounding board — we tend to follow own voices — taking our own suggestions, and wholeheartedly pursui...
016: 3 Lead Magnet Ideas to Grow Your Newsletter List
22 Apr 2020
Contributed by Lukas
To get people to subscribe to your newsletter, you can create what’s called a lead magnet — an offering to attract people to your newsletter and e...
015: 3 Signs You Need Clarity in Your Business
16 Apr 2020
Contributed by Lukas
We believe that when you say “yes” to the wrong projects in business, you’re really saying “no” to the projects you created your business to...
014: When and How to Raise Your Prices
09 Apr 2020
Contributed by Lukas
The way you price your products and services matters. There are so many details to consider like — your overhead, the cost to produce your products ...
013: You Should Hire a Web Designer If...
03 Apr 2020
Contributed by Lukas
Someone once told us, “Every successful business owner knows when to outsource.” If we think about the businesses and business owners we look up t...
012: 3 Business Lessons Learned from Target
27 Mar 2020
Contributed by Lukas
If you’ve followed along with With Grace and Gold for awhile, you know our favorite place in the entire world is… Target. We refer to Target as th...
011: Your Passive Income Action Plan
19 Mar 2020
Contributed by Lukas
Just as in life, small businesses have seasons — busy seasons, quiet seasons — and even seasons of working on our businesses, and in them. Th...
010: Listen to This Before Rebranding
11 Mar 2020
Contributed by Lukas
Having a professional brand is something we believe every small business owner should experience — because having an intentional brand creates peace...
009: 5 Tips for Better Client Communication
06 Mar 2020
Contributed by Lukas
These days, having an online business can mean you’re not only serving clients within your community — but you could also be serving clients from ...
008: Are you offering too many services?
29 Feb 2020
Contributed by Lukas
For the past 6 years, we’ve offered just three packages. We have 3 clearly-defined processes for each package, and as a result, With Grace and Gold ...
007: How to Write Your Service Descriptions
18 Feb 2020
Contributed by Lukas
For service-based businesses, the way we present our services matters. As small business owners, we are so familiar with our own b...
006: Five Ways to Debut Your New Brand
13 Feb 2020
Contributed by Lukas
Having a new brand can be a blend of both exciting and overwhelming. Once you’ve got a new brand for your business — a new logo design, ...
005: 10 Things to Do When Business is Slow
07 Feb 2020
Contributed by Lukas
At With Grace and Gold, we believe the most important thing to do in your small business is to be proactive all year long so that you can create as mu...
004: What Your Brand Designer Wants You to Know
31 Jan 2020
Contributed by Lukas
At With Grace and Gold, we feel so honored to serve creative women in business through brand design. While brand design is part of our ...
003: Why Your Blog is More Important Than You Think
24 Jan 2020
Contributed by Lukas
At the start of our small business journey in 2014, we aimed to write 3-5 blog posts per week. Nowadays, we approach blogging in a much more relaxed w...
002: Why the Best Kind of Marketing is Free
17 Jan 2020
Contributed by Lukas
Investing in the right kind of marketing for your business is important. In fact, investing in the right kind of anything for your business ...
Brand It, Build It Podcast (Trailer)
15 Jan 2020
Contributed by Lukas
Since 2014, With Grace and Gold has served thousands of small business owners through award-winning, professional brand and web design. Grow your crea...
001: Why Your Story Matters + How to Share It
10 Jan 2020
Contributed by Lukas
Every small business has a story — a story of why it began, or in our case, where it began. Your story not only allows you to feel "at home" in your...