Brand It, Build It Podcast with Kelly Zugay of With Grace and Gold
Episodes
195: Doing Less and Earning More
08 Jan 2024
Contributed by Lukas
Reducing the features of your web design can grow your revenue and your business. Hosted by ...
194: Web Design Trend Predictions for 2024
01 Jan 2024
Contributed by Lukas
In 2022 and 2023, we shared web design trend predictions for the year ahead, and today, we’re excited to continue our tradition with this week’...
193: Our Most-Listened to Episode of 2023 (REPLAY)
25 Dec 2023
Contributed by Lukas
We're sharing a replay of our most listened to and loved episode from 2023. This year, we’ve been honored to explore a wide range of topics —...
192: Beyond Likes: Leveraging Newsletter Marketing
18 Dec 2023
Contributed by Lukas
Today, we’re exploring why leveraging newsletter marketing and building a newsletter audience for your small business can be more beneficial than ...
191: 6 Mistakes Wedding Professionals Make When Entering the Luxury Market
11 Dec 2023
Contributed by Lukas
Your success in the luxury market isn’t just about your talent — it’s about presenting your business, your work, and your approach strategically...
190: Why Professional Headshots Matter
04 Dec 2023
Contributed by Lukas
I’m excited to not only share why professional headshots matter — but also what types of brand photos you can ask for from your photographer to eq...
189: 10 Ways + 10 Prompts for Using ChatGPT
27 Nov 2023
Contributed by Lukas
ChatGPT can be used in so many ways, unique to your creative business. Today, I’m excited to share 10 ways and 10 prompts for using ChatGPT in yo...
188: Market with Purpose During the Holiday Season
20 Nov 2023
Contributed by Lukas
At With Grace and Gold, we’ve debuted an all-new, completely free Showit website template called Samantha Kay. In addition, all Showit website templ...
187: Systems for Staying Productive and Creative
13 Nov 2023
Contributed by Lukas
No matter how long your to-do list may be, there are systems you can put in place to boost your productivity and help your creativity. There are featu...
186: Why Minimal Web Design Matters
06 Nov 2023
Contributed by Lukas
We believe less is more when it comes to both brand design and web design, because, above all, your brand and web design are created for your audience...
185: Harnessing the Power of Client Testimonials
30 Oct 2023
Contributed by Lukas
We'll explore why client testimonials matter, how to gather client testimonials effectively, and how to leverage them to attract more clients. Hos...
184: Boosting SEO for the Holiday Season
24 Oct 2023
Contributed by Lukas
For many small businesses, holiday season preparation begins several months before the holiday season — planning sales and promotions, creating mark...
183: How to Build a Supportive, Productive Team
16 Oct 2023
Contributed by Lukas
Hiring team members can seem like a daunting task, especially if you're feeling ill-prepared for bringing an additional team member on-board your ...
182: Scale Your Small Business Through Strategic Web Design
09 Oct 2023
Contributed by Lukas
It’s usually not enough to simply have a website, it’s essential to have a web design rooted in purpose, intention, and service — a space in...
181: How to Craft a Compelling Brand Story
02 Oct 2023
Contributed by Lukas
How authenticity becomes the cornerstone of a trusting relationship between your business and your prospective customers or clients, how relatability ...
180: Strengthening Client Relationships Through Your Web Design
25 Sep 2023
Contributed by Lukas
If you’re an online small business owner, you may be wondering how you can build trust, establish credibility, and foster connection solely through ...
179: When It's REALLY Time to Pursue Custom Web Design
18 Sep 2023
Contributed by Lukas
One common question we hear in our creative community is: Should I choose a website template for my small business — or does my small business act...
178: Creating a Luxury Brand for Your Business
11 Sep 2023
Contributed by Lukas
As a small business owner, there are many ways you can choose for your business to stand out among others. Your competitive advantage — or advantage...
177: 5 Reasons Small Businesses Should Use Showit
04 Sep 2023
Contributed by Lukas
Today, we're sharing why we believe Showit is the best website platform for small businesses — and if you're already a Showit user, how you ...
176: Considerations for Hiring a Website Copywriter
28 Aug 2023
Contributed by Lukas
One common question we are asked at With Grace and Gold is: Do I need to hire a copywriter to compose copy for my new web design? While every design ...
175: 5 Tips for Better Time Management
21 Aug 2023
Contributed by Lukas
Managing your time well can make all the difference – especially for busy small business owners who need to effectively, efficiently, accurately man...
174: Who to Ask for Web Design Feedback
14 Aug 2023
Contributed by Lukas
Whether you’ve worked hard to create your new web design, or you’ve hired a professional web designer to create your new web design, chances are, ...
173: Instantly Elevate Your Web Design
07 Aug 2023
Contributed by Lukas
If we were to wave a magic wand over a web design, what would we do to instantly create a more elevated, polished, and cohesive design? That’s exact...
172: 5 Ways to Make Small Business Ownership Easier
31 Jul 2023
Contributed by Lukas
Every small business is unique, but I’m a firm believer in how small, purposeful approaches can make a big difference in the way your business opera...
171: How to Elevate Your Website's Color Palette
24 Jul 2023
Contributed by Lukas
Whether you’ve designed your brand, or you’ve hired a professional designer to design your brand, one common question we receive is: How do I eff...
170: Psychology of Color in Brand Design
17 Jul 2023
Contributed by Lukas
If you’ve ever created your brand design – or hired a professional designer to create your brand design – it’s likely you’ve heard of colo...
169: How to Earn More from Affiliate Programs
10 Jul 2023
Contributed by Lukas
For small business owners who are seeking new ways to generate revenue, who serve as educators in their field, or who aim to serve their audience in u...
168: How to Monetize Your Blog
03 Jul 2023
Contributed by Lukas
In earlier episodes, we’ve explored how blog content creation can enhance your Search Engine Optimization… so today, we want to share about a diff...
167: Creative Ways to Design Your Portfolio Page
26 Jun 2023
Contributed by Lukas
By curating your Portfolio and presenting your work in a purpose-driven way, you can do more of the work you love and value, and grow your business....
166: Why Google Search Console is Worth Using
19 Jun 2023
Contributed by Lukas
Google Search Console is a free resource offered by Google, which measures and showcases your website’s search traffic, performance, and more — so...
165: What to Prioritize Before SEO
12 Jun 2023
Contributed by Lukas
This week, we want to share what we recommend prioritizing before prioritizing SEO. Then, once you do begin strengthening your SEO, you will be work...
164: Brand Design Mistakes to Avoid
05 Jun 2023
Contributed by Lukas
Your brand design lays a visual foundation to represent your business — and it has the power to form connections with prospective clients, or nudge...
163: What is Your Brand's Personality?
29 May 2023
Contributed by Lukas
Today's episode will equip you to discover and embrace your brand's unique personality. Remember, your brand is more than a logo design — it...
162: Blogging for SEO: Best Practices
22 May 2023
Contributed by Lukas
Even if blogging doesn’t come naturally, or if you aren’t quite sure what to blog about, perhaps knowing how blogging can serve your audience, boo...
161: Could Video Elevate Your Website?
15 May 2023
Contributed by Lukas
Though there are a variety of ways to create detail and texture within a web design, one way to do so is through video content – whether through a f...
160: Your Checklist for a Conversion-Driven Website
08 May 2023
Contributed by Lukas
Behind a conversion-driven website, you’ll likely discover a great deal of purpose and structure — a web design rooted in connection, expertly-des...
159: 5 Common SEO Mistakes to Avoid
01 May 2023
Contributed by Lukas
For today’s episode, we’d like to focus on common SEO mistakes you can avoid. That way, as you examine your SEO practices, you can assess your app...
158: How to Use Your Brand Design Effectively
24 Apr 2023
Contributed by Lukas
When you hire a professional designer to create your brand design on behalf of your business, chances are, you’ll come away with a wide variety of r...
157: 3 Considerations for Hiring a Web Designer
17 Apr 2023
Contributed by Lukas
When you’re considering hiring a professional web designer, you may be wondering what to consider — or how to approach your decision overall. So, ...
156: 5 Key Ingredients for a Successful Brand Design
10 Apr 2023
Contributed by Lukas
A purpose-driven brand design — something we define at With Grace and Gold as a primary logo design, secondary logo designs, pattern or texture desi...
155: 10 Ways to Update Your Website with Intention
03 Apr 2023
Contributed by Lukas
We're sharing 10 ways to update your website with intention. That way, if you have a spare moment to work on your business, and you’d like to up...
154: How to Generate Revenue More Consistently
21 Mar 2023
Contributed by Lukas
Whether a small business is seasonal and naturally experiences busy seasons and slow seasons — or whether those peaks and valleys happen more organi...
153: 5 Automations to Create in Your Small Business
13 Mar 2023
Contributed by Lukas
For busy small business owners, automations can make a meaningful difference in maintaining better organization, serving clients effectively and effic...
152: SEO-Friendly Options for Your Link in Bio
08 Mar 2023
Contributed by Lukas
Over the years, you may have noticed fellow business owners using their Instagram bio link to link to third-party apps like LinkTree, Tap Bio, or Tapl...
151: How to Provide Kind Yet Helpful Feedback
27 Feb 2023
Contributed by Lukas
Giving feedback matters for a variety of reasons. In the case of hiring a brand or web designer, by giving feedback, you’ll feel engaged in the desi...
150: What Your Web Designer is Really Thinking
20 Feb 2023
Contributed by Lukas
We're sharing what we’re really thinking when journeying through the brand and web design process with our clients — so perhaps, as you journey th...
149: Your Web Design Needs Less Than You Think
13 Feb 2023
Contributed by Lukas
Having a curated, pared-down web design equips you to more clearly showcase your approach and expertise, more effectively connect with your preferred ...
148: Boost Your SEO in 3 Actionable Ways
06 Feb 2023
Contributed by Lukas
There are many misconceptions surrounding Search Engine Optimization — what helps SEO, what harms SEO, and every detail in between. So, today, we wa...
147: How to Tell It’s Time to Pursue a New Brand and Web Design
30 Jan 2023
Contributed by Lukas
We’re sharing exactly what to look for in your business — including what we discovered about our own business — as you consider pursuing a ...
146: Generate More Revenue with These 5 Website Enhancements
16 Jan 2023
Contributed by Lukas
Clients of ours value knowing their web design is the best representation of the quality and caliber of their work, resting assured their web design i...
145: 5 Misconceptions About Brand and Web Design
09 Jan 2023
Contributed by Lukas
Whether you’ve been on the fence about brand and web design, or you’d simply like to be sure you’re understanding your brand and web design expe...
144: Best of 2022 — Reach High-End Clients Through Your Web Design
02 Jan 2023
Contributed by Lukas
This week, while we’re away on holiday break, we’re sharing a ‘Best of 2022’ Episode — Episode 099: Reach High-End Clients Through Your Web ...
143: Best of 2022 — New Business Roadmap Series
26 Dec 2022
Contributed by Lukas
Are you starting a new business from scratch in 2023? Or, are you hoping to use the new year as an opportunity to reexamine your existing business and...
142: Web Design Trend Predictions for 2023
20 Dec 2022
Contributed by Lukas
Here are 3 web design trend predictions we have for 2023. Of course, these are only our fun predictions — and, truly, anything can happen in the yea...
141: 5 Creative Ways to Earn Revenue While You’re Away on Holiday Break
13 Dec 2022
Contributed by Lukas
In the first few years of being a small business owner, going on holiday break seemed challenging to do. I wondered how our business would go on while...
140: Your Content Creation Roadmap for 2023
06 Dec 2022
Contributed by Lukas
Content creation can truly make all the difference for small businesses of all types and sizes. So, today, we’re going to share your content cr...
139: 5 Ways to Build and Foster Brand Loyalty
29 Nov 2022
Contributed by Lukas
Brand loyalty matters for businesses of all kinds and all sizes. With brand loyal clients and customers, you can create a business designed for succes...
138: 5 Ways to Spruce Up Your Black Friday Offer
22 Nov 2022
Contributed by Lukas
In a sea of Black Friday offers, what are some ways you can spruce up your sale or help your Black Friday offer to stand out? This week, we’re shari...
137: Update These 5 Website Features Regularly
14 Nov 2022
Contributed by Lukas
For the most part, your professional web design can remain as-designed. Simply allowing your web design to be can equip you to accurately assess what ...
136: 5 Ways to Prepare Your Small Business for the Holiday Season
07 Nov 2022
Contributed by Lukas
Every year, the holiday season truly seems to sneak up on us; suddenly, we’re just two weeks away from the start of the holiday season. Over the yea...
135: 10 Overlooked Web Design Details
31 Oct 2022
Contributed by Lukas
Web design is our bread and butter at With Grace and Gold — and for the past 8 years, we’ve excitedly examined, assessed, created, designed, and p...
134: The Risk of Breaking Apart Your Packages
24 Oct 2022
Contributed by Lukas
This week, we’re going to share the risk of breaking apart your packages — removing certain aspects of your package or process — when a prospect...
133: Create Longevity for Your Business
17 Oct 2022
Contributed by Lukas
Every business is unique, but I like to think each business owner experiences an “a ha” moment like this: You’ve been running your business for ...
132: How to Batch Your Tasks with Strategy
10 Oct 2022
Contributed by Lukas
As humans, it’s natural for our productivity, enthusiasm, and joy to vary from day to day, week to week, and month to month. In other words, we simp...
131: Selling Because of Values, Not Because of Pricing
03 Oct 2022
Contributed by Lukas
A recent conversation with a current client of With Grace and Gold serves as inspiration for this week’s episode. In our brand strategy meeting, we ...
130: Trusting Your Designer Can Make All the Difference
26 Sep 2022
Contributed by Lukas
Many variables and pieces make up the brand and web design process — from the foundational goals you share with your designer, to the photography an...
129: Q+A: Do I need separate websites?
12 Sep 2022
Contributed by Lukas
If you’re a multifaceted creative small business owner, chances are, you can relate to this question. As your business grows, changes, and evolves —...
128: How to Build a Successful Business Beyond Social Media
06 Sep 2022
Contributed by Lukas
Some platforms we relied on heavily when our business first began, like Facebook, are no longer the place to be. Some platforms we used to love and en...
127: 7 Ways to Know Your Website is Designed for Conversion
29 Aug 2022
Contributed by Lukas
A conversion-focused website, or a website that converts, is a website strategically-designed to help your visitors complete your desired goal or goal...
126: 5 Ways to Polish Your Business from the Inside Out
22 Aug 2022
Contributed by Lukas
As busy seasons come and go, it’s natural to overlook key areas of your business in favor of serving your clients well. But when downtime occurs, we...
125: Conquer the "Sunday Scaries" in 5 Steps
15 Aug 2022
Contributed by Lukas
Five steps for conquering the “Sunday Scaries” — 5 ways to approach a new week, so you can experience greater peace of mind. Whether you experie...
124: Luxury Client Experience Essentials
01 Aug 2022
Contributed by Lukas
Today, I want to share 5 luxury client experience essentials — 5 details to decide upon and build into your business so you can better position your...
123: Multiply Your Website Traffic for Good
25 Jul 2022
Contributed by Lukas
We’re sharing how to multiply your website traffic for good — the tried and true approach we have used at With Grace and Gold to exponentially gro...
122: The Real Reason Your Website Isn't Converting
18 Jul 2022
Contributed by Lukas
We’re eager to share the real reasons why your website may not be converting — and actionable steps to ensure your website effectively works on yo...
121: Let's Talk About Slow Seasons (Summer Slowdown Series - Part 1 of 4)
11 Jul 2022
Contributed by Lukas
Maybe summer is a slower season for your business, and you’re ready to dedicate yourself to fine-tuning the foundation of your business. Or maybe yo...
120: 3 Important Relationships for Small Business Owners to Foster
05 Jul 2022
Contributed by Lukas
Today, I want to talk about 3 important relationships I believe small business owners should foster not only for personal and professional growth — ...
119: Top 10 Website Mistakes and How to Fix Them (Replay)
27 Jun 2022
Contributed by Lukas
I’ll be returning from vacation tomorrow, but today, I wanted to share another favorite post from our episode archives! As we approach our 8th year ...
118: Reach High-End Clients Through Your Web Design (Replay)
20 Jun 2022
Contributed by Lukas
Both this week and next week, I will be away on vacation, so I’ll be sharing two of your favorite podcast episodes from our episode archives. The ac...
117: 5 Tips Every Creative Needs to Know About Their Web Design
13 Jun 2022
Contributed by Lukas
What if your website had the power to form meaningful connections with your visitors, to lead and guide your visitors toward confidently choosing your...
116: Which website metrics are worth tracking?
06 Jun 2022
Contributed by Lukas
If you’re a small business owner and you have a website, chances are, you’d like to know the ways in which your website is — or isn’t — work...
115: 5 Must-Have Boundaries Your Business Needs
30 May 2022
Contributed by Lukas
When you think of the word “boundary” chances are you may think of a barrier of some kind — like a wall. When I first heard the word boundary in...
114: Website Traffic 101: How to Expand Your Reach (Part 2 of 2) + Giveaway
23 May 2022
Contributed by Lukas
Expanding your reach and growing your website traffic matters for a variety of reasons — for connecting with your audience more consistently, for co...
113: Website Traffic 101: How to Expand Your Reach (Part 1 of 2)
16 May 2022
Contributed by Lukas
So, once your website is in place, what is your next step? For many small business owners and website-owners, bringing visitors to your website is a r...
112: Beyond Your Web Design: Now What?
09 May 2022
Contributed by Lukas
Is simply having a professional web design enough? Once you’ve launched your new web design, can you go back to focusing on your clients and custome...
111: Top 10 Website Mistakes and How to Fix Them
02 May 2022
Contributed by Lukas
As we approach our 8th year in business, we’ve been honored to see and review hundreds of web designs. That’s why, today, we’re sharing 10 of th...
110: One Piece of Content and 10 Ways to Share It
25 Apr 2022
Contributed by Lukas
Would you believe me if I said just one piece of content can be shared in 10 different ways? One blog post or one social media caption can become so m...
109: How to Design Your Business for Work-Life Balance (10 Tips)
18 Apr 2022
Contributed by Lukas
Why does work-life balance matter? Not only can a lack of balance lead to burnout, stress, and unhappiness in your position as a small business owner ...
108: Why and How Less is More in Web Design
11 Apr 2022
Contributed by Lukas
According to a recent Google study, visually complex web designs are actually considered to be less beautiful overall than clean and minimal web desig...
107: 5 Ways to Elevate Your Website Visitors’ Experience
04 Apr 2022
Contributed by Lukas
Discover 5 ways to elevate your visitors’ experience — 5 tools you can use and add to your website to ensure your visitors are receiving a great e...
106: Your Success Depends on This
28 Mar 2022
Contributed by Lukas
What does it mean to have a web design rooted in purpose, growth, and success, reflective of your unique vision and goals? Today, we're exploring one ...
105: New Business Roadmap: Marketing Your New Business or New Offering (Part 5 of 5)
21 Mar 2022
Contributed by Lukas
This week’s episode is Part 5 of 5 of our New Business Roadmap Series. This 5-part series has been an exploration of how we would approach starting ...
104: New Business Roadmap: Systems, Processes, and Workflows (Part 4 of 5)
14 Mar 2022
Contributed by Lukas
We’re discussing systems, processes, and workflows — how to begin running your new business or offering your new offering — from a place of prep...
103: New Business Roadmap: Your Must-Have Minimum Viable Product (Part 3 of 5)
07 Mar 2022
Contributed by Lukas
This week, we’re sharing about your must-have minimum viable product — or MVP. An MVP can mean starting your business in a minimal, curated way —...
102: New Business Roadmap: Foundation-Building To-Dos (Part 2 of 5)
28 Feb 2022
Contributed by Lukas
This week, in part 2 of 5 of our New Business Roadmap series, we’re exploring the foundation-building to-dos needed to form a solid foundation for y...
101: New Business Roadmap: 5 Questions to Ask (Part 1 of 5)
21 Feb 2022
Contributed by Lukas
Through this 5-episode series, I’ll be using my business education and our 7 years of small business experience to go back to the drawing board and ...
100: Aim for Consistency in These 5 Areas of Your Business
14 Feb 2022
Contributed by Lukas
Being committed to releasing weekly episodes has meant creating consistency — a commitment to brainstorming topics, writing outlines, recording each...
099: Reach High-End Clients Through Your Web Design
07 Feb 2022
Contributed by Lukas
A vast majority of our clients share one goal: to create an elevated, yet welcoming, brand and web design to elevate their business, confidently raise...
098: A Single Approach That Changed Our Business
31 Jan 2022
Contributed by Lukas
In the busyness of being a small business owner, there are so many details to consider. From the foundational decisions behind your business, to the w...
097: A Clearer Path to Achieving Business Goals
24 Jan 2022
Contributed by Lukas
If you’re an avid listener of our podcast, it’s likely you know how passionate we are about the basics — mastering the foundational details of y...
096: 5 Website Updates for Launching a New Offering
17 Jan 2022
Contributed by Lukas
If you’re launching a new offering — adding a new service or product to your business — there are essential website updates to make… ways that...