Brand Master Podcast
Episodes
305 | The Rebrand You Don’t See Coming
31 Dec 2025
Contributed by Lukas
Grab the Pro Brand Strategy Blueprint and start building your brand ecosystem→ https://brandmasteracademy.com/pro-brand-strategy-blueprint-fbThe Reb...
304 | The Secret To Charging More As A Consultant
31 Dec 2025
Contributed by Lukas
Grab the Pro Brand Strategy Blueprint and start building your brand ecosystem→ https://brandmasteracademy.com/pro-brand-strategy-blueprint-fb👉 Le...
303 | Physics of Brand: How Brands Live in The Brain (w/ Dan Wallace)
15 Apr 2025
Contributed by Lukas
Brand physics is how brands embed in the brain—through memory, emotion, and instinct. In this episode of the Brand Master Podcast, Stephen sits down...
302 | Top Agency Processes & Strategy Systems (Bill Kenney - FocusLab)
05 Mar 2025
Contributed by Lukas
In this episode of the Brand Master Podcast, I sit down with Bill Kenny, CEO of Focus Lab, to uncover the secrets behind their bold, strategy-driven b...
301 | Repositioning Milk As A Performance Drink (Case-Study)
03 Feb 2025
Contributed by Lukas
In this episode of The Brand Master Podcast, we’re diving into how MilkPEP and GALE transformed milk from a declining household staple into a high-p...
300 | Top AI Marketing & Branding Tools & Strategies (w/ Neil Patel)
19 Sep 2024
Contributed by Lukas
Explore the insights and structures of brand identity design with this detailed episode of the Brand Master Podcast. Join host Stephen Horahan as he d...
299 | Designing Brand Identity With Structure & Processes With Rob Meyerson & Robin Goffman
25 Apr 2024
Contributed by Lukas
Explore the insights and structures of brand identity design with this detailed episode of the Brand Master Podcast. Join host Stephen Horahan as he d...
298 | How Brands Grow With Marketing Science (Prof. Byron Sharp)
25 Apr 2024
Contributed by Lukas
Welcome to this insightful episode where we dive deep into the world of marketing science with Professor Byron Sharp. Discover how brands grow and w...
297 | How To Build Habit Forming Products & Brands (Nir Eyal)
27 Mar 2024
Contributed by Lukas
In this episode, we're diving into the secrets of building habit-forming products and brands with Nir Eyal. Discover how to create hooks and trigg...
296 | Branding & Marketing In The Age Of AI with Seth Godin
15 Feb 2024
Contributed by Lukas
In this episode of the Brand Master podcast, Marketing legend Seth Godin joins us to discuss Branding & Marketing in the age of AI. 👉 Learn mo...
295 | 3 Pillars Brand Positioning To Find A Competitive Advantage
01 Feb 2024
Contributed by Lukas
Explore the three pillars of brand positioning and develop processes for an effective differentiation strategy 👉 Learn more: https:/...
294 | How To Use Brand Adjectives To Inspire Your Strategy
25 Jan 2024
Contributed by Lukas
Discover how to harness the power of brand adjectives to refine your strategy. 👉 Learn more: https://brandmasteracademy.com/brand-mast...
293 | 14 Psychological Marketing Hacks To Influence Buyers To Say Yes
12 Jan 2024
Contributed by Lukas
Hey there! Ready to hack your way to making buyers say yes? Today's video will reveal 14 Psychological Marketing Hacks that you won't want to ...
292 | 6 Powerful Employer Branding Strategies Top Brands Use
04 Jan 2024
Contributed by Lukas
You know what? Six Powerful Employer Branding Strategies that the top brand's use is what this video's all about! Let's face it, in today&...
291 | 11 Step Branding Deck Template To Nail Your Presentation
28 Dec 2023
Contributed by Lukas
Hey, look at this! We're about to unravel the mystery of "11 Step Branding Deck Template To Nail Your Presentation". In my opinion, you&...
290 | Boost Customer Experience: How to Align Brand Touchpoints with the Customer Journey
21 Dec 2023
Contributed by Lukas
Well, actually, here's the deal: We're diving deep into a world where customer experience rules, and 'Brand Touchpoints' are the main ...
289 | Branding 101: How To Build A Strategic Brand in 2024
19 Dec 2023
Contributed by Lukas
Hey there, you've landed on the right video if you're looking to get the lowdown on "Branding 101: How To Build A Strategic Brand in 2024...
273 | What Brand Trust Is And How It Builds Consumer Confidence
27 Nov 2023
Contributed by Lukas
Discover what brand trust is and how it builds consumer confidence, consumer trust, and brand equity, 👉 Learn more: https://brandmasteracademy....
272 | How To Build A Thriving Brand Community (Examples From Top Brands)
27 Nov 2023
Contributed by Lukas
Learn how to build a thriving brand community or a brand group with examples of brand communities from top brands. 👉 Learn more: https://brandmas...
270 | What Is A Brand Community? (And 10 Reasons To Build One)
27 Nov 2023
Contributed by Lukas
Learn the power of brand communities, and why they’re such valuable branding assets to brands with 10 reasons to build one. 👉 Learn more: https:/...
269 | 25 Best Marketing Books You Need To Read In 2023
27 Nov 2023
Contributed by Lukas
Discover 25 of the best branding and marketing books to learn strategies to promote businesses, get more customers, and to grow your brand. 👉 Learn...
278 | 6 Ways To Use Brand Authenticity To Earn Trust (Top Branding Examples)
27 Nov 2023
Contributed by Lukas
Discover 6 unique ways to use brand authenticity to earn trust with your customers with examples from Dove, Patagonia and Buffer. 👉 Learn more: ht...
279 | 21 Stunning Branding Inspiration Resources (Brand Design & Strategy Examples)
27 Nov 2023
Contributed by Lukas
Discover a gold mine of branding inspiration resources showcasing the best brands in the world to inspire your next brand design, strategy or marketin...
280 | How To Use A Brand Ambassador Strategy (Examples, Tips And Programs)
27 Nov 2023
Contributed by Lukas
Learn what a brand ambassador strategy is and how brands use ambassadors and influencers to market their brand. 👉 Learn more: https://brandmasterac...
282 | 10 Workshop Facilitation Skills & Techniques To Boost Success
27 Nov 2023
Contributed by Lukas
These 10 Strategy Workshop Facilitation Strategies, Tips and tactics will transform your sessions to make you look like a Pro. 👉 Learn more: https...
284 | 7 Powerful Key Message Examples From Top New Brands
27 Nov 2023
Contributed by Lukas
Welcome to "7 Powerful Key Message Examples From Top New Brands"! In today's video, you'll discover the secret sauce of modern brand...
286 | 12 Marketing Collateral Types For Stage Of The Funnel
27 Nov 2023
Contributed by Lukas
Dive into the fascinating world of marketing collateral! Our latest video, "12 Marketing Collateral Types For Each Stage Of The Funnel" prom...
287 | 9 Reasons To Boost Employer Branding: Top 5 Brand Examples
27 Nov 2023
Contributed by Lukas
Get ready for a journey, folks! We're about to unpack "9 Reasons To Boost Employer Branding: Top 5 Brand Examples" in this video. Get co...
288 | How To Use Strategy In Personal Branding (Ghetto Country Brandmother)
27 Nov 2023
Contributed by Lukas
Welcome to a fascinating journey of brand evolution with Phyllis Williams Strawder, known as the 'Ghetto Country Brand Mother', in this engagi...
285 | 17 Powerful Brand Collateral Examples To Boost Recognition
20 Oct 2023
Contributed by Lukas
Discover Powerful Brand Collateral Examples from digital to traditional with Apple, Mailchimp, Tiffany & Co., LEGO and Coca-Cola. 👉 Learn more:...
283 | The Power Of Brand Loyalty & How To Grow It (+Examples) | Unlock Long-Lasting Success
06 Oct 2023
Contributed by Lukas
Discover the might of brand loyalty and learn how to boost it, with real-life examples! In this video, we'll unravel the secrets of brand loyalty ...
281 | What Is Brand Hierarchy? (5 Types, Structures & Examples)
22 Sep 2023
Contributed by Lukas
Learn what brand hierarchy vs brand architecture including branded house, house of brands, endorsed brand examples and more. 👉 Learn more: https:/...
277 | How To Elevate Brand Presence With AI SEO
23 Aug 2023
Contributed by Lukas
If you're looking to elevate your brand presence with AI SEO, then this video is just for you! We've got the inside scoop on everything you ne...
276 | What Is A Brand Portfolio? (Models, Types and 6 Top Examples)
23 Aug 2023
Contributed by Lukas
Learn what a brand portfolio is and how brand architecture models and types help to manage structure and meaning. 👉 Learn more: https://brandmast...
275 | Brand Love: How To Seduce Your Audience
09 Aug 2023
Contributed by Lukas
If you've ever wondered about the connection between your favorite brands and the emotions they evoke, this video on "Brand Love" is jus...
274 | 7 Ways To Build Brand Trust, Loyalty And Advocacy
03 Aug 2023
Contributed by Lukas
Discover 7 effective ways to build brand trust, loyalty and advocacy to keep your customers coming back for more. 👉 Learn more: https://brandmas...
271 | 5 Plucky Ways To Build Brand Salience (And Measure Success)
14 Jul 2023
Contributed by Lukas
Discover 5 effective ways to build and grow brand salience so customers choose you over your competitors 👉 Learn more: https://brandmasteracademy.c...
268 | The Simplification Strategy And The World’s Simplest Brands with Siegel + Gale
21 Jun 2023
Contributed by Lukas
Discover The Simplification Strategy And The World’s Simplest Brands with Siegel + Gale in this episode of the Brand Master Podcast 👉 Learn more:...
267 | How To Master Brand Reputation Management (Top Strategies)
16 Jun 2023
Contributed by Lukas
Learn how to manage your brand reputation and brand equity with public relations, crisis management, and other top branding strategies. 👉 Learn mor...
266 | Experience Disputation: Seeing The How (With Allen Adamson)
08 Jun 2023
Contributed by Lukas
Discover what experience disruption is and how you can reimagine everyday routines to disrupt your industry with Allen Adamson, Author of Seeing The H...
265 | 9 Types Of Logos For Brand Design & Strategy
01 Jun 2023
Contributed by Lukas
Discover 9 logo types and logo design styles you can use for branding your business and building your brand. 👉 Learn more: https://brandmasteracade...
264 | How To Create Distinctive Brand Assets (Top Branding Examples)
25 May 2023
Contributed by Lukas
Learn how to create distinctive brand assets to make your brand more memorable and easier to recall. 👉 Learn more: https://brandmasteracademy.com/b...
263 | 7 Ways To Unleash Brand Recall (Stay Top-Of Mind)
18 May 2023
Contributed by Lukas
Learn how to increase brand recall and recognition to stay top of mind in the buying decision. 👉 Learn more: https://brandmasteracademy.com/brand-m...
262 | How To Create Value For Clients (6 Strategies)
11 May 2023
Contributed by Lukas
Learn how to create value and enhance value perception for your customers with six unique strategies. 👉 Learn more: https://brandmasteracademy.co...
261 | Transitioning Brands for Web3 with Ariadna Navaro
26 Apr 2023
Contributed by Lukas
Ready to dive into the world of Transitioning Brands for Web3 with Ariadna Navaro? Get set to learn all about Web3 and its impact on brand strategy! 🌐...
260 | What Is Brand Philosophy? (+ How To Create Your Ideology)
20 Apr 2023
Contributed by Lukas
Learn what brand philosophy is and how to write a brand philosophy to distill your ideology. 👉 Learn more: https://brandmasteracademy.com/brand-mas...
259 | Strategy In Experiential Design (W/ Paula Murray)
12 Apr 2023
Contributed by Lukas
Join us in this captivating episode where we dive deep into the world of strategic experiential design with our special guest, Paula Murray, a Brand S...
258 | What Is Brand Perception? (How To Measure & Grow It)
10 Apr 2023
Contributed by Lukas
Learn what brand perception is, how to measure it through analysis, and how to influence it through communication. 👉 Learn more: https://brandmaste...
257 | Brand Transformation Using Art & Science (with Emmanuel Probst)
29 Mar 2023
Contributed by Lukas
Learn the art and science of brand transformation from professor, author, and brand strategist Emmanuel Probst. 👉 Learn more: https://brandmasterac...
256 | Create An Effective Brand Communication Plan (+ Marketing Channels)
23 Mar 2023
Contributed by Lukas
By the end of this video, you’ll know how to create an effective branding and marketing communication strategy for your brand and how to select the ...
255 | How To Use Color Psychology In Marketing And Branding (Choose Your Brand Colors)
16 Mar 2023
Contributed by Lukas
Learn how to use color psychology to pick the best colors for your brand personality, strategy and marketing 👉 Learn more: https://brandmasteracade...
254 | 6 Ways To Sticky Branding, Marketing & Sales (W/ Jeremy Miller)
09 Mar 2023
Contributed by Lukas
Discover 6 ways to sticky branding, marketing, and sales validation with brand strategist and author Jeremy Miller. 👉 Learn more: https://brandmast...
253 | What Is Brand Recognition (14 Ways To Boost Brand Awareness)
03 Mar 2023
Contributed by Lukas
Learn what brand recognition is and 14 strategies to boost brand awareness for your business. 👉 Learn more: https://brandmasteracademy.com/brand-ma...
252 | Branding vs Direct Response Marketing with Brian Kurtz
22 Feb 2023
Contributed by Lukas
Discover the difference between branding and direct response marketing and how to merge the two with overdeliver author Brian Kurtz, 👉 Learn more: ...
251 | Best And Worst Brand Extension Examples
16 Feb 2023
Contributed by Lukas
Discover the best and worst brand extension and line extension examples to guide your strategy. 👉 Learn more: https://brandmasteracademy.com/bran...
250 | 3 Sustainable Competitive Advantage Examples (Apple, Amazon & Starbucks)
09 Feb 2023
Contributed by Lukas
Learn how to find a sustainable competitive advantage for your brand in five simple steps. 👉 Learn more: https://brandmasteracademy.com/brand-maste...
249 | How To Find A Sustainable Competitive Advantage
02 Feb 2023
Contributed by Lukas
Learn how to find a sustainable competitive advantage for your brand in five simple steps. 👉 Learn more: https://brandmasteracademy.com/brand-maste...
248 | Find Your Differentiation Strategy (26 Brand Positioning Examples & Ideas)
26 Jan 2023
Contributed by Lukas
Learn how to find your key differentiator with 26 differentiation strategy examples to inspire your positioning strategy. 👉 Learn more: https://...
247 | 8-Step Competitive Positioning Process (Find Your Difference)
19 Jan 2023
Contributed by Lukas
Learn how to position brands effectively with this 8-Step Competitive Positioning Process. 👉 Learn more: https://brandmasteracademy.com/brand-maste...
246 | Discover A Competitive Position With A Positioning Matrix
12 Jan 2023
Contributed by Lukas
Discover how to find a competitive position using market mapping and a positioning matrix. 👉 Learn more: https://brandmasteracademy.com/brand-maste...
245 | Nail Your Go To Market Strategy (GTM Process Template)
05 Jan 2023
Contributed by Lukas
Learn what a go-to-market strategy is, and use this GTM process template to nail your product or brand launch. 👉 Learn more: https://brandmastera...
244 | Sustainable Branding Principles & Process (7 Brand Strategy Examples)
15 Dec 2022
Contributed by Lukas
Discover what a sustainable branding strategy is, the principles and processes to build it, and 7 sustainable brand strategy examples. 👉 Learn mo...
243 | How To Identify Your Target Market (Audience Research Process)
08 Dec 2022
Contributed by Lukas
Learn How To Identify Your Target Market with this Detailed Audience Research Process. 👉 Learn more: https://brandmasteracademy.com/brand-master-po...
242 | Freelance Branding Career Path (Brand Designer vs Brand Strategist)
05 Dec 2022
Contributed by Lukas
Discover your freelance branding career path options with a deep dive look at the brand designer vs brand strategist. 👉 Learn more: https://brandma...
241 | 21 Brand Building Process Steps (Branding To Marketing)
24 Nov 2022
Contributed by Lukas
In this brand strategy crash course, you’ll learn 21 actionable brand-building process steps to build a brand from scratch, ready to go to market. ...
240 | Zapier Rebrand: Associations, Symbolism & The Ukraine War
16 Nov 2022
Contributed by Lukas
In February 2022, on the eve of the Zapier rebrand launch, Russia invaded Ukraine. To avoid oppressive associations, their strategists had big decisio...
239 | Learn Brand Strategy In 17 Minutes (2022 Crash Course)
10 Nov 2022
Contributed by Lukas
In this Brand Strategy 101 course, you’ll learn brand strategy fundamentals, processes, framework, elements, and deliverables. 👉 Learn more: http...
238 | STP Marketing Explained (Segmentation, Targeting & Positioning Examples)
03 Nov 2022
Contributed by Lukas
Learn what the STP marketing model is with segmentation, targeting & positioning examples and as a brand case study. 👉 Learn more: https://br...
237 | How To Reposition A Brand (6-Step Strategy Process)
27 Oct 2022
Contributed by Lukas
Learn how to reposition a brand with the 6-step brand strategy process. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the e...
236 | What Is Brand Repositioning? (+ Top Strategy Examples)
21 Oct 2022
Contributed by Lukas
Learn what brand repositioning is in marketing with top brand strategy examples. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/...
235 | 7 Best Brand Voice Examples (Tones Of Unique Brands)
06 Oct 2022
Contributed by Lukas
Discover 7 Best Brand Voice Examples and Tones from some of the most memorable and unique brands in the world. 👉 Learn more: https://brandmastera...
234 | Peter Wilken - Define Your Brand DNA With Strategy Tools Tips
28 Sep 2022
Contributed by Lukas
Learn how to define your brand DNA with strategy tools from award-winning brand strategist Peter Wilken, author of Dim Sum Strategy. 👉 Learn more: ...
233 | Rand Fishkin - How To Do Market Research (Audience Intelligence Tips)
21 Sep 2022
Contributed by Lukas
Learn how to perform customer and market research and grow audience intelligence with Rand Fishkin from Sparktoro. 👉 Learn more: https://brandmaste...
232 | What Is A Brand Voice? (+How To Create A Unique Tone)
16 Sep 2022
Contributed by Lukas
Learn what a brand voice is and how to create a unique tone of voice for your brand message and personality. 👉 Learn more: https://brandmasteracade...
231 | 7 Product Branding Examples (Levi’s, Apple, Nike)
08 Sep 2022
Contributed by Lukas
Discover 7 product branding examples from global brands including Levi’s, Apple, Nike, Coke, Ford, and more 👉 Learn more: https://brandmaste...
230 | What Is Product Branding? (Design vs Strategy, Pros vs Cons)
01 Sep 2022
Contributed by Lukas
Learn what product branding is, the difference between design and strategy, and the pros & cons of this approach. 👉 Learn more: https://brandma...
229 | Ulli Appelbaum - The Brand Positioning Workbook (Differentiation Strategies Tips)
31 Aug 2022
Contributed by Lukas
Learn about brand positioning strategies, workshops, and exercises from The Brand Positioning Workbook author Ulli Appelbaum. 👉 Learn more: https:/...
228 | How To Create A Brand Funnel That Works
25 Aug 2022
Contributed by Lukas
Learn how to create a brand funnel model and template to raise brand awareness, increase brand funnel conversion, and create brand advocacy. 👉 Le...
227 | What Is A Brand Funnel? (6 Stage Conversion Model)
18 Aug 2022
Contributed by Lukas
Learn what a brand funnel is, how it differs from a marketing funnel, and how this 6-stage conversion model creates brand advocates. 👉 Learn more...
226 | How To Create A Premium Pricing Strategy (To Build A Prestige Brand)
11 Aug 2022
Contributed by Lukas
Learn how to create a premium pricing strategy, establish your price point, and build a prestige or luxury brand. 👉 Learn more: https://brandmast...
225 | What Is Premium Pricing Strategy? (Pros, Cons & Best Examples)
04 Aug 2022
Contributed by Lukas
Learn what premium pricing strategy (or prestige pricing) is with brand examples and strategy pros and cons. 👉 Learn more: https://brandmaste...
224 | Promotional Pricing Examples & Types (For Discounts & Sales)
28 Jul 2022
Contributed by Lukas
Learn how promotional pricing works with examples and types of strategies for discounts and sales. 👉 Learn more: https://brandmasteracademy.com/b...
223 | What is Promotional Pricing? (Strategy Pros, Cons & Examples)
21 Jul 2022
Contributed by Lukas
Learn what promotion pricing strategy (or discount pricing strategy) is, with examples, pros and cons. 👉 Learn more: https://brandmasteracademy.com...
222 | What Is Consumer Behaviour? (+ How To Influence It)
14 Jul 2022
Contributed by Lukas
Learn what consumer behavior is and how to influence it to increase sales and brand growth. 👉 Learn more: https://brandmasteracademy.com/brand-mast...
221 | The SNASK - How To Build A Branding & Design Agency with Strategy Tips
13 Jul 2022
Contributed by Lukas
Learn how to create a world-class design agency using brand strategy with the SNASK creative directors. 👉 Learn more: https://brandmasteracademy.co...
220 | Chris West - The Rise Of Verbal Identity In Branding & Marketing Tips
08 Jul 2022
Contributed by Lukas
Learn what verbal identity is and how to create a compelling voice for your brand with bestselling author of Strong Language Chris West. 👉 Learn mo...
219 | 5 Factors Influencing Consumer Behaviour (+ Buying Decisions)
30 Jun 2022
Contributed by Lukas
Discover the 5 most important factors influencing customer behavior and how you can use them in your brand & marketing strategy. 👉 Learn more: ...
218 | Best Market Mapping Template (Map A Powerful Brand Position)
23 Jun 2022
Contributed by Lukas
Discover the best market mapping template to map a powerful brand position for your business or your client’s. 👉 Learn more: https://brandmastera...
217 | What Is Market Mapping? (Brand Positioning Map Tool)
16 Jun 2022
Contributed by Lukas
What market mapping is in marketing and how to use this positioning map to position your brand effectively. 👉 Learn more: https://brandmaster...
216 | Emily Cohen - Business Strategies For Agencies And Creatives Tips
14 Jun 2022
Contributed by Lukas
Learn effective business strategies for agencies, creatives, and freelancers with “Brutally Honest” author, Emily Cohen. 👉 Learn more: https://...
215 | How To Become A Branding Coach (Step-By-Step Guide)
09 Jun 2022
Contributed by Lukas
Learn how to become a branding coach with this step-by-step guide and train your clients to be effective brand leaders. 👉 Learn more: https://brand...
214 | What Is A Branding Coach? (Personal And Business)
02 Jun 2022
Contributed by Lukas
Learn what a personal branding coach and business branding coach is and how they develop effective brand leaders. 👉 Learn more: https://brand...
213 | Mike Drager - How To Position To Attract Better Leads And Clients Tips
31 May 2022
Contributed by Lukas
Learn how to position your creative agency to attract better leads and clients with 7-figure agency owner Mark Drager. 👉 Learn more: https://...
212 | How To Create A Tagline Or Slogan (Agency Process)
26 May 2022
Contributed by Lukas
Learn how to create the perfect tagline or slogan for your brand with this step-by-step brand agency process. 👉 Learn more: https://brandmast...
211 | 28 Best Brand Slogan & Tagline Examples
19 May 2022
Contributed by Lukas
Discover 28 of the best brand slogan and tagline examples to find inspiration and ideas for your brand and business. 👉 Learn more: https://br...
210 | Michael B. Stanier - The Power Of Questions In Business Tips
17 May 2022
Contributed by Lukas
Learn the power of questions in business, coaching & consulting with “The Coaching Habit” author, Michael Bungay Stanier 👉 Learn more: http...
209 | 8 Brand Strategy Workshop Facilitation Techniques
05 May 2022
Contributed by Lukas
Learn 8 brand strategy workshop facilitation techniques and skills to workshop like a pro. 👉 Learn more: https://brandmasteracademy.com/brand...
208 | Top Brand Strategy Workshop Structure & Exercises For Success
28 Apr 2022
Contributed by Lukas
Learn how to structure your brand strategy workshop and exercises to set the tone for branding success. 👉 Learn more: https://brandmasteracademy.co...
207 | Denny Kurien - How To Multiply Your Branding Revenue (Agency Secrets Tips)
26 Apr 2022
Contributed by Lukas
Learn how to multiply your revenue by transitioning from brand design services to brand strategy services with Brand Master Academy graduate and agenc...
206 | What Is A Brand Strategy Workshop? (Process Pros & Cons)
21 Apr 2022
Contributed by Lukas
Learn what a brand strategy workshop or branding workshop is and the process pros and cons. 👉 Learn more: https://brandmasteracademy.com/brand-mast...