Brand Master Podcast
Episodes
205 | 15 Branding Principles For Brand Strategists
07 Apr 2022
Contributed by Lukas
Learn 15 branding principles for a powerful strategy to build and manage a brand to success 👉 Learn more: https://brandmasteracademy.com/bran...
204 | Tom Gilbert At Design Bridge - Brand Experience And Experiential Design Tips
31 Mar 2022
Contributed by Lukas
Learn what brand experience is and how to design it through experiential design, with Design Bridge ECD Tom Gilbert. 👉 Learn more: https://bra...
203 | 8 Brand Communication Strategy Tips & Techniques
29 Mar 2022
Contributed by Lukas
Learn 8 brand communication strategy tips & techniques to shape your brand strategy and influence your audience. 👉 Learn more: https://bra...
202 | Jacob Cass - Evolution Of Branding (Design, Strategy, Web3, NFT’s)
25 Mar 2022
Contributed by Lukas
Discover the evolution of branding from a strategist perspective from design to strategy to web3 to NFT’s and beyond. 👉 Learn more: https://br...
201 | What Is Undifferentiated Marketing Strategy? (Pros, Cons & Examples)
24 Mar 2022
Contributed by Lukas
Learn what undifferentiated marketing is and how some of the world’s biggest brands use this mass marketing strategy. 👉 Learn more: https://...
200 | What Is Competitive Positioning? (Examples & Types)
21 Mar 2022
Contributed by Lukas
Learn what competitive positioning is with top examples and types 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By t...
199 | David Aaker - Building Strong Brands with Modern Strategies And Stories Tips
09 Mar 2022
Contributed by Lukas
Learn how to build strong brands using modern strategies and stories with the author of Building Strong Brands, Aaker on Branding and Brand Leadership...
198 | Create A Competitive Positioning Strategy (Process Framework)
09 Mar 2022
Contributed by Lukas
Learn how to create a competitive positioning strategy for your brand with this 7-step process framework 👉 Learn more: https://brandmasterac...
197 | 8 Types Of Price Segmentation (Top Examples)
02 Mar 2022
Contributed by Lukas
Learn 8 types of price segmentation with these price structure examples to increase appeal and market share. 👉 Learn more: https://brandmaster...
196 | David C. Baker - Expert Positioning For Creative Agencies & Freelancers Tips
24 Feb 2022
Contributed by Lukas
Discover how to position as an expert with expert positioning for creative agencies and freelancers from the author of “The Business Of Expertise”...
195 | Michael Johnson - Global Branding With Strategy & Design Tips
23 Feb 2022
Contributed by Lukas
Learn how global branding agency Johnson Banks uses strategy and design to build brands for their clients with “Branding In Five And A Half Steps Au...
194 | What Is Price Segmentation? (Modern Brand Example)
18 Feb 2022
Contributed by Lukas
Learn what price segmentation is and how brands use it to appeal to different market segments. 👉 Learn more: https://brandmasteracademy.com/br...
193 | Chris Do - How To Grow Your Agency Tips
15 Feb 2022
Contributed by Lukas
Learn how to grow your design, creative, branding, or digital marketing agency with tips, insights, and stories from Chris Do from The Futur. 👉...
192 | What Is Differentiated Marketing (Nike Strategy Example)
11 Feb 2022
Contributed by Lukas
Learn what differentiated marketing strategy is and how Nike uses it to appeal to specified market segments. 👉 Learn more: https://brandmaster...
191 | How To Create A Differentiation Strategy (Process Steps & Examples)
04 Feb 2022
Contributed by Lukas
Learn how to create a differentiation strategy for your brand with these easy-to-follow process steps and examples. 👉 Learn more: https://bran...
190 | 6 Sales Tips To Get More Clients
21 Jan 2022
Contributed by Lukas
By the end of this episode, you’ll have 6 highly effective sales tips you can use to convert prospects into clients and increase revenue for your bu...
189 | 6 Brand Psychology & Persuasion Principles
14 Jan 2022
Contributed by Lukas
By the end of this episode, you’ll have 6 branding psychology and persuasion principles that you can use every day in marketing your brand. 👉 L...
188 | How To Create A Brand Activation Campaign
07 Jan 2022
Contributed by Lukas
By the end of this episode, you’ll have a step-by-step process to create a brand activation strategy and campaign. 👉 Learn more: https://bra...
187 | What Is Differentiation Strategy In Branding?
31 Dec 2021
Contributed by Lukas
By the end of this episode, you’ll know what differentiation strategy is in branding and marketing and how it provides a competitive advantage over ...
186 | 9 Brand Strategy Examples (Top Agencies & Brands)
15 Dec 2021
Contributed by Lukas
By the end of this episode, you’ll understand the brand strategies of some of the world’s top brands and agencies and the strategic elements they ...
185 | Get More Clients Who Value Brand Strategy
10 Dec 2021
Contributed by Lukas
By the end of this episode, you’ll know how to find more branding clients who value brand strategy services and have to budget for them. 👉 Lear...
184 | Marty Neumeier: The Future Of Branding & Brand Strategy
07 Dec 2021
Contributed by Lukas
In this episode of the brand master podcast, I’m speaking with the best-selling author of The Brand Gap, the Brand Flip, zag, scramble, and Meta-ski...
183 | Michael Janda - How To Ask For Budgets And Get Bigger Clients Pt 2
03 Dec 2021
Contributed by Lukas
In part 2 of this episode of the brand master podcast, you’ll learn how to get bigger clients, how to grow your branding agency, and the number one ...
182 | Michael Janda - How To Increase Your Prices, Get Bigger Clients & Grow Pt. 1
01 Dec 2021
Contributed by Lukas
In this episode of the brand master podcast, you’ll learn how to raise your rates, how to get bigger clients, and how to grow your branding agency. ...
181 | Drop Music Branding: What Is Audio Branding? (Process, Assets & Best Examples)
24 Nov 2021
Contributed by Lukas
By the end of this episode, you’ll know what audio branding (or sonic branding) is, and how the audio branding process works. You’ll also learn ab...
180 | What Is Brand Activation (+ Strategy Examples)
23 Nov 2021
Contributed by Lukas
By the end of this episode, you’ll know what brand activation is and why modern brands are using this strategy to create memorable engagements. 👉...
179 | How To Become A Brand Manager
20 Nov 2021
Contributed by Lukas
By the end of this episode, you’ll have a step-by-step process you can use to follow the path to becoming a brand manager. 👉 Learn more: htt...
178 | Increase Your Prices (With Brand Strategy Experience)
18 Nov 2021
Contributed by Lukas
In this episode, Learn how to get brand strategy experience so you can create a track record that will act as a hook to attract new clients who'll...
177 | How To Build Brand Heritage With Story & Emotion
16 Nov 2021
Contributed by Lukas
First, you’ll learn what brand heritage and heritage branding is and how it gives the target market a compelling & emotional reason to choose on...
176 | Douglas Davis: The Creative Strategy Framework & Process
12 Nov 2021
Contributed by Lukas
In this episode of the Brand Master Podcast, I’m speaking with Brooklyn-based professor Douglas Davis about the creative strategy framework & pr...
175 | How To Build Branding Expertise (And Become An Expert)
11 Nov 2021
Contributed by Lukas
By the end of this episode, you’ll have a 5-step roadmap you can follow to build your expertise in the field of branding. 👉 Learn more: http...
174 | What Is Brand Heritage & Brand Origin
09 Nov 2021
Contributed by Lukas
By the end of this episode, you’ll understand what brand heritage, heritage branding, and brand origin are and how nostalgia branding evokes emotion...
173 | How To Become A Personal Brand Strategist
06 Nov 2021
Contributed by Lukas
By the end of this episode, you’ll have an easy-to-follow process to become a personal brand strategist or a personal branding consultant to meet th...
172 | Define Your Brand Attributes With This Potent Exercise
04 Nov 2021
Contributed by Lukas
By the end of this episode, you’ll have the processes to define brand attributes for your brand in order to connect on a human level. 👉 Learn m...
171 | What Is A Personal Brand Strategist?
02 Nov 2021
Contributed by Lukas
In this episode, you’ll learn a step-by-step process you can use to find profitable niches from branding and creative professionals. 👉 Learn mo...
170 | What Are Brand Attributes? (Top Brand Examples)
30 Oct 2021
Contributed by Lukas
By the end of this episode, you’ll understand the role brand attributes play in modern branding and connecting through human personality. 👉 Lea...
169 | Find Your Niche As A Brand Specialist (5-Step Strategy)
28 Oct 2021
Contributed by Lukas
By the end of this episode, you’ll know how to pick your niche as a branding specialist or strategist with a simple 3-step niching strategy. 👉 ...
168 | Positioning vs Differentiation vs Distinctiveness
26 Oct 2021
Contributed by Lukas
By the end of this episode, you’ll understand the difference between positioning vs differentiation vs distinctiveness and how to use these techniqu...
167 | How To Create A Lifestyle Brand
23 Oct 2021
Contributed by Lukas
By the end of this episode, you’ll understand what lifestyle branding is and how to create a lifestyle brand strategy in 5 steps. 👉 Learn more:...
166 | What Is Lifestyle Branding? (Top Lifestyle Brand Examples)
21 Oct 2021
Contributed by Lukas
By the end of this episode, you’ll know what lifestyle branding is and how lifestyle brands appeal to their audience through their deep desires. 👉...
165 | 6 Best Branding Strategies (For Unique Marketing)
19 Oct 2021
Contributed by Lukas
By the end of this episode, you’ll be armed with 6 of the best branding strategies for unique marketing and differentiation in 2021 and beyond. 👉...
164 | Successful Brand Strategy Example (Old Spice Repositioning)
16 Oct 2021
Contributed by Lukas
In this episode, you’ll discover how an “Old Man’s” brand became the world’s #1 brand for men’s body wash from a simple repositioning stra...
163 | What Is Brand Association? (Small Business Examples)
15 Oct 2021
Contributed by Lukas
By the end of this episode, you’ll understand what brand association is and how it manifests into brand perception and reputation. 👉 Learn more...
162 | 18 Best Brand Strategy Books in 2021
12 Oct 2021
Contributed by Lukas
By the end of this episode, you’ll have a comprehensive list of 18 of the best brand strategy books and the best branding books to help you become a...
161 | What Is A Brand Persona? (And How To Create An Engaging One)
09 Oct 2021
Contributed by Lukas
By the end of this episode, you’ll understand what a brand persona is and the power it has in connecting a brand with its target market. You’ll al...
160 | 26 Branding Elements For An Effective Brand Strategy
07 Oct 2021
Contributed by Lukas
By the end of this episode, you’ll have a comprehensive list of 26 branding elements you can include in your brand strategy development process. 👉...
159 | 14 Ways To Identify & Avoid Bad Clients
05 Oct 2021
Contributed by Lukas
By the end of this episode, you’ll have 14 ways to identify and avoid difficult clients so you can focus on attracting bigger and better clients. ...
158 | How To Create Business Systems For Your Brand
02 Oct 2021
Contributed by Lukas
By the end of this episode, you’ll know how to build business systems for your brand, creating agency or branding business. 👉 Learn more: ht...
157 | Rob Meyerson - The Brand Naming Process (Create A Great Brand Name)
30 Sep 2021
Contributed by Lukas
Learn an effective brand naming process from a leading pro brand naming specialist to create a great brand name. 👉 Learn more: https://bra...
156 | Email Automation Strategy To Get More Clients
28 Sep 2021
Contributed by Lukas
By the end of this episode, you’ll know how to use email automation in your marketing strategy to get more clients for your business or agency. 👉...
155 | What Is An Endorsed Brand Strategy? (Pros, Cons & Examples)
25 Sep 2021
Contributed by Lukas
By the end of this episode, you’ll understand what an endorsed brand strategy is and how it fits into the world of brand architecture. 👉 Learn ...
154 | What Is Strategic Brand Management? (12 Process Elements)
23 Sep 2021
Contributed by Lukas
By the end of this episode, you’ll understand what strategic brand management is and the 12 fundamental elements you need to manage your brand. 👉...
153 | How To Create Employee Branding Processes
21 Sep 2021
Contributed by Lukas
By the end of this episode, you’ll have a system to develop solid employee branding processes that you can use to turn your brand employees into bra...
152 | What Is Employee Branding? (With Examples)
16 Sep 2021
Contributed by Lukas
By the end of this episode, you’ll understand what employee branding is and how top brands use it to build their reputation and brand loyalty. 👉...
151 | What Is Brand Culture? And 6 Steps To Create It
14 Sep 2021
Contributed by Lukas
By the end of this episode, you’ll know what brand culture is and you’ll have 6 actionable steps you can use to build a strong culture for your br...
150 | What Is Brand Salience? (3 Ways To Grow It + Example)
11 Sep 2021
Contributed by Lukas
By the end of this episode, you’ll know what brand salience is and how to grow it to influence the buying decisions of your target market. 👉 Le...
149 | Keller’s Brand Equity Model Explained (CBBE Resonance Pyramid)
09 Sep 2021
Contributed by Lukas
By the end of this episode, you’ll understand what Keller’s brand equity model is and how it’s used to achieve and measure brand resonance. 👉...
148 | How To Use A Multibranding Strategy (With Top Brand Examples)
07 Sep 2021
Contributed by Lukas
By the end of this episode, you’ll know how multibranding works and when to use a multi-branding strategy. 👉 Learn more: https://brandmaster...
147 | What Is A Brand Extension Strategy? (+ Good And Bad Examples)
04 Sep 2021
Contributed by Lukas
By the end of this episode, you’ll know what a brand extension strategy is, and how to use it to expand and grow brands across multiple categories a...
146 | How To Define Your Core Brand Value
02 Sep 2021
Contributed by Lukas
By the end of this episode, you’ll understand the strategic role of core brand values and the steps required to develop them. 👉 Learn more: ...
145 | 7 Branded House Examples For Your Brand Architecture
31 Aug 2021
Contributed by Lukas
By the end of this episode, you’ll have 7 branded house examples you can use for inspiration when developing your brand architecture and brand strat...
144 | 8 Types Of Branding For Your Brand Strategy (+ Examples)
28 Aug 2021
Contributed by Lukas
By the end of this episode, you’ll have 8 different types of branding used by professional brand strategists to provide clarity and structure to the...
143 | How To Create A Brand Positioning Strategy?
26 Aug 2021
Contributed by Lukas
By the end of this episode, you’ll have the processes and frameworks to create a brand positioning strategy for your brand. 👉 Learn more: ht...
142 | How To Write A Mission Statement (Top Brand Examples)
24 Aug 2021
Contributed by Lukas
By the end of this episode, you’ll know how to write a brand mission statement for your business. 👉 Learn more: https://brandmasteracademy.c...
141 | What Is Brand Essence (And How To Create It)
21 Aug 2021
Contributed by Lukas
By the end of this episode, you’ll know what brand essence is, what it’s not, and how to instill essence in your brand to drive decisions and acti...
140 | What Is Corporate Branding? (Top Brand Examples)
19 Aug 2021
Contributed by Lukas
By the end of this episode, know what corporate branding is and how top brands leverage this strategy to enhance the reputation of their brands. 👉...
139 | Lead Generation Strategies To Get More Clients For Your Business
17 Aug 2021
Contributed by Lukas
By the end of this episode, you’ll know how to do lead generation for your business in 2021 and beyond. 👉 Learn more: https://brandmasteraca...
138 | How To Write A Positioning Statement
14 Aug 2021
Contributed by Lukas
By the end of this episode, you’ll know how to write a positioning statement for your brand using a brand positioning statement formula used by top ...
137 | How To Write A Value Proposition Statement?
11 Aug 2021
Contributed by Lukas
By the end of this episode, you’ll know how to create a value proposition statement and you’ll have the template and example to show you how. 👉...
136 | 7 Digital Product Ideas For Creative Agencies
10 Aug 2021
Contributed by Lukas
By the end of this episode, you’ll have 7 digital product ideas you can use to develop multiple revenue streams and increase your business profit. ...
135 | How To Create A Buyer Persona & Customer Avatar?
07 Aug 2021
Contributed by Lukas
By the end of this episode, you’ll know how to create a buyer persona and customer avatar with this simple 6-step template and framework. 👉 Lea...
134 | How To Get Clients For Your Agency (7 Strategies)
05 Aug 2021
Contributed by Lukas
By the end of this episode, you’ll know how to get clients into your branding or marketing agency by leveraging these 7 effective strategies I’m a...
133 | 7 Key Benefits Of Market Research
03 Aug 2021
Contributed by Lukas
By the end of this episode, you’ll understand the key benefits of market research and how it can help you to find golden opportunities in your marke...
132 | How Co-Branding Works (5 Potent Examples)
31 Jul 2021
Contributed by Lukas
By the end of this episode, you’ll understand how co-branding works and why it can be used as an effective brand strategy. 👉 Learn more: htt...
131 | How To Make A Perceptual Map (Positioning Strategy Examples)
29 Jul 2021
Contributed by Lukas
By the end of this episode, you’ll know how perceptual mapping works so you can make a perceptual map for your brand positioning strategy. 👉 Le...
130 | How To Come Up With A Business Name (Brand Name Ideas, Examples & Strategy)
27 Jul 2021
Contributed by Lukas
By the end of this episode, you’ll know how to come up with an epic business name with these brand name ideas, examples, and techniques. 👉 Lear...
129 | 6 Brand Consulting Pricing Strategies (For Your Agency)
24 Jul 2021
Contributed by Lukas
By the end of this episode, you’ll know how to price your branding services with 6 pricing strategies you can use to structure fees in your creative...
128 | What Is Brand Consulting? (Become A Brand Consultant)
22 Jul 2021
Contributed by Lukas
By the end of this episode, you’ll know what brand consulting is and how you can offer branding services as a consultant. 👉 Learn more: http...
127 | 10 Brand Identity Design Elements For Strategic Branding
20 Jul 2021
Contributed by Lukas
By the end of this episode, you’ll know the 10 critical brand identity design elements you need to include in your strategic brand development. 👉...
126 | 15 Tips To Scale Your Branding Agency (And Get More Clients)
17 Jul 2021
Contributed by Lukas
By the end of this episode, you’ll have the processes to grow and scale your branding agency and find better clients. 👉 Learn more: https://...
125 | Brand Management Principles For Business Growth
13 Jul 2021
Contributed by Lukas
By the end of this episode, you’ll understand the brand management principles for successful business growth to manage your own brand effectively. ...
124 | Why Spend Budget on Brand Strategy? (Before Design & Marketing)
10 Jul 2021
Contributed by Lukas
By the end of this episode, you’ll understand why it’s so important to invest your budget in brand strategy before marketing and design to avoid w...
123 | What Is Brand Dilution? (+ Example of Brand Extension)
08 Jul 2021
Contributed by Lukas
By the end of this episode, you’ll understand what brand dilution which will give you perspective on exactly who your audience exists for which can ...
122 | Create A Brand Identity Design [Brand Strategy Process]
03 Jul 2021
Contributed by Lukas
By the end of this episode, you’ll have a process to create a brand identity design from a brand strategy so you can design a strategic brand that c...
121 | What is Umbrella Branding? (Example of Brand Architecture Strategy)
01 Jul 2021
Contributed by Lukas
By the end of this episode, you understand what umbrella branding is and how it works as a strategy within brand architecture. 👉 Learn more: h...
120 | 7 Branding Tips To Grow Your Brand
29 Jun 2021
Contributed by Lukas
By the end of this episode, you’ll have 7 effective branding tips that you can use to influence the image of your brand in the minds of your audienc...
119 | What Is Brand Recall?
26 Jun 2021
Contributed by Lukas
By the end of this episode, you’ll understand what brand recall is, how it fits into brand awareness, and how to increase brand recall for your own ...
118 | 5 Personal Branding Examples To Inspire Your Brand
24 Jun 2021
Contributed by Lukas
First, you’ll learn how your personal brand already exists whether you decide to nurture it through a personal branding strategy or not. 👉 Lear...
117 | Rebranding Strategy | How To Rebrand Like A Pro Brand Strategist
22 Jun 2021
Contributed by Lukas
By the end of this episode, you’ll understand the rebranding strategy process, why over half of the world's brands need a rebrand, and signs tha...
116 | What Is Experiential Marketing_ [With Campaign Examples]
19 Jun 2021
Contributed by Lukas
By the end of this episode, you’ll have a clear understanding of what experiential branding is, why it’s so effective, and how you can leverage th...
115 | 10 Marketing Mistakes That Will Kill Your Brand
17 Jun 2021
Contributed by Lukas
By the end of this episode, you’ll learn 10 digital marketing mistakes that most businesses make and how to avoid them. 👉 Learn more: https:...
114 | What Is A Unique Selling Proposition or USP?
15 Jun 2021
Contributed by Lukas
By the end of this episode, you’ll understand what a unique selling proposition is, why you need one, and why your customers rely on it to make a de...
113 | 7 Content Marketing Tips To Grow Your Brand
12 Jun 2021
Contributed by Lukas
By the end of this episode, you’ll have 7 actionable content marketing tips you can use to build your brand. 👉 Learn more: https://brandmast...
112 | What Is Brand Experience?
09 Jun 2021
Contributed by Lukas
By the end of this episode, you’ll understand what brand experience is, and the role it plays in raising brand awareness and converting prospects in...
111 | 8 Email Marketing Tips To Grow Your Brand
08 Jun 2021
Contributed by Lukas
Learn 8 email marketing tips that you can use to grow your brand in 2021. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ For mo...
110 | 8 Brand Positioning Principles For Brand Strategists
05 Jun 2021
Contributed by Lukas
By the end of this episode, you’ll have 8 brand positioning principles that you can use in your brand strategy development processes to build and gr...
109 | 4 Ps Of The Marketing Mix In Modern Branding
03 Jun 2021
Contributed by Lukas
By the end of this episode, you’ll understand the 4 Ps of the marketing mix and how they apply to modern branding and brand strategy. 👉 Learn m...
108 | 10 Copywriting Hacks To Grow Your Brand
01 Jun 2021
Contributed by Lukas
By the end of this episode, you’ll have 10 copywriting hacks that you can use in your brand messaging to influence the image of your brand in the mi...
107 | How To Create A Digital Marketing Strategy
29 May 2021
Contributed by Lukas
By the end of this episode, you’ll have a step-by-step process to create a digital marketing strategy to grow your business and brand. 👉 Learn ...
106 | Introduction To Digital Marketing 101
27 May 2021
Contributed by Lukas
By the end of this episode, you’ll have had an introduction to digital marketing and you’ll walk away with a high-level understanding of how to ap...