Brand Master Podcast
Episodes
105 | How To Use Emotional Branding
25 May 2021
Contributed by Lukas
By the end of this episode, you’ll have 7 steps you can take into your business to use emotional branding to connect with your audience through your...
104 | Brand Designer vs Brand Strategist vs Entrepreneur
22 May 2021
Contributed by Lukas
By the end of this episode, you’ll understand the difference between a brand designer vs brand strategist vs entrepreneur roles in a branding busine...
103 | 6 Neuromarketing Hacks To Grow Your Brand
20 May 2021
Contributed by Lukas
By the end of this episode, you’ll have 6 neuromarketing techniques you can use in your brand messaging to make neural connections with your audienc...
102 | 6 Digital Marketing Principles
18 May 2021
Contributed by Lukas
By the end of this episode, you’ll have 6 digital marketing principles you can use in your business to grow your brand in 2020 and beyond. 👉 Le...
101 | How To Find Your Target Market In 6 Steps
15 May 2021
Contributed by Lukas
By the end of this episode, you’ll know how to find your target market, so you can uncover exactly who your brand wants to attract, to connect with ...
100 | How To Price Your Branding & Marketing Services
13 May 2021
Contributed by Lukas
By the end of this episode, you’ll have a pricing strategy you can use to sell your branding and marketing services without trading your time for a ...
099 | How To Create A Digital Marketing Funnel
11 May 2021
Contributed by Lukas
By the end of this episode, you’ll have the structure and framework to build a digital marketing funnel to generate leads and sales for your busines...
098 | Principles Of Brand Strategy
07 May 2021
Contributed by Lukas
By the end of this episode, you’ll understand the 5 core principles of branding strategy, which, if adopted, can act as the foundational guide for a...
097 | How To Sell Brand Strategy [With 5 Questions]
06 May 2021
Contributed by Lukas
By the end of this episode, you’ll be armed with 5 questions you can ask a client to shift the conversation from logo design to strategy in a way th...
096 | #1 Brand Awareness Strategy
04 May 2021
Contributed by Lukas
By the end of this episode, you’ll have the most effective and efficient strategy to raise your brand awareness and grow your brand in 2021. 👉 ...
095 | Brand Strategy vs Marketing Strategy
01 May 2021
Contributed by Lukas
By the end of this episode, you’ll understand the fundamental difference between branding strategy vs. marketing strategy, so you can have high-leve...
094 | 10 Signs You Should Fire Your Client
29 Apr 2021
Contributed by Lukas
By the end of this episode, you’ll be able to identify 10 clear-cut signs that your client is not the right fit for your business and how to get rid...
093 | 15 Digital Marketing Strategies To Build Your Brand
27 Apr 2021
Contributed by Lukas
By the end of this episode, you’ll have 15 modern and actionable digital marketing techniques you can use to connect with your audience and grow you...
092 | How To Create Brand Advocates
24 Apr 2021
Contributed by Lukas
By the end of this episode, you’ll understand the value of brand advocacy, why advocates make great sales representatives, and how to create brand a...
091 | Brand Awareness Techniques
22 Apr 2021
Contributed by Lukas
By the end of this episode, you’ll have the most effective and efficient strategy to raise your brand awareness and grow your brand in 2021. 👉 ...
090 | What Is A Brand Voice & How To Develop Yours
20 Apr 2021
Contributed by Lukas
By the end of this episode, you’ll have clarity on what brand voice is and how to go about developing a unique voice for your brand. 👉 Learn mo...
089 | What Is A Brand Manager
17 Apr 2021
Contributed by Lukas
By the end of this episode, you’ll have a solid understanding of what a brand manager is, what brand managers do, and how to manage your brand more ...
088 | 5 Stages Of Customer Awareness
15 Apr 2021
Contributed by Lukas
By the end of this episode, you’ll understand the five stages of customer awareness, so you can design a customer journey that guides your audience ...
087 | Brand Strategy vs Brand Design
13 Apr 2021
Contributed by Lukas
By the end of this episode, you’ll understand the fundamental difference between brand design and brand strategy, so you can make better decisions w...
086 | Customer Journey Map vs Customer Story
10 Apr 2021
Contributed by Lukas
By the end of this episode, you’ll understand the difference between the customer journey map and the customer story so you can design a better cust...
085 | Personal Branding Strategy
08 Apr 2021
Contributed by Lukas
By the end of this episode, you’ll be armed with the most effective personal branding strategy that you can use to build your personal brand in 2021...
084 | 21 Customer Journey Touchpoints
06 Apr 2021
Contributed by Lukas
By the end of this episode, you’ll have a detailed overview of the touchpoints on your customer journey map so you can design and experience every i...
083 | 9 Brand Storytelling Strategies
03 Apr 2021
Contributed by Lukas
By the end of this episode, you’ll have 9 brand storytelling strategies that will help you to create a brand story to captivate your audience and dr...
082 | Personal Branding 101
01 Apr 2021
Contributed by Lukas
By the end of this episode, you’ll have the fundamentals of personal branding and the understanding of personal brand strategy to build a personal b...
081 | Brand Storytelling Strategy Red Bull
30 Mar 2021
Contributed by Lukas
By the end of this episode, you’ll have a clear understanding of how master brand storyteller red bull uses storytelling in their marketing strategy...
080 | Map Your Customer Journey
27 Mar 2021
Contributed by Lukas
By the end of this episode, you’ll have an 8-step template to map your customers' journey and design a user experience that will influence your ...
079 | What Is Customer Journey Mapping
25 Mar 2021
Contributed by Lukas
By the end of this episode, you’ll have clarity on what customer journey mapping is and how you can use it in conjunction with design thinking to ma...
078 | Brand Personality Traits
23 Mar 2021
Contributed by Lukas
By the end of this episode, you’ll have a 7-step process that you can use within your brand strategy development processes to define brand personali...
077 | How To Use Storytelling
20 Mar 2021
Contributed by Lukas
By the end of this episode, you’ll know how to use brand storytelling in your marketing strategy so you can connect with your audience through their...
076 | Mailchimp Rebrand
18 Mar 2021
Contributed by Lukas
By the end of this episode, you’ll have a clear understanding of the brand strategy and rebranding of Mailchimp, which you can use as an example and...
075 | Personal Branding vs Business Branding
16 Mar 2021
Contributed by Lukas
By the end of this episode, you’ll have clarity on the difference between personal branding and business branding which will enable you to make conf...
074 | Brand Strategy Workshop Mistakes
13 Mar 2021
Contributed by Lukas
By the end of this episode, you’ll have a list of 6 brand strategy workshop mistakes that brand strategists most commonly make in a strategy session...
073 | How Brand Storytelling Is The Future Of Marketing
11 Mar 2021
Contributed by Lukas
By the end of this episode, you’ll have the how and why behind brand storytelling in marketing helping you to create a brand story that connects. ...
072 | Brand Strategy Explained
09 Mar 2021
Contributed by Lukas
By the end of this episode, you’ll understand the brand strategy process and have a roadmap to become a brand strategist. 👉 Learn more: http...
071 | #1 Personal Branding Mistake You Need To Avoid
06 Mar 2021
Contributed by Lukas
In this episode, I’m gonna talk a little about personal branding 101, and more specifically, how to avoid the biggest mistake you could possibly mak...
070 | Discovery Session vs Brand Strategy Workshop
04 Mar 2021
Contributed by Lukas
By the end of this episode, you’ll be crystal clear on the difference between a brand strategy workshop and a brand discovery session and how they w...
069 | Brand Strategy Workshop Questions
02 Mar 2021
Contributed by Lukas
By the end of this episode, you’ll have 10 effective brand strategy workshop questions you can use to take control of your client meeting like a pro...
068 | Profitable Branding Niche.
27 Feb 2021
Contributed by Lukas
In this episode, you’ll learn a step-by-step process you can use to find profitable niches from branding and creative professionals. 👉 Learn mo...
067 | Branding ROI vs Marketing ROI
25 Feb 2021
Contributed by Lukas
By the end of this episode, you’ll know how to take control of the branding R.O.I. vs marketing R.O.I. conversation with your clients to illustrate ...
066 | How To Name Your Brand
23 Feb 2021
Contributed by Lukas
By the end of this episode, you’ll have a simple 7-step process you can use to strategically name your brand, company, business, or product to land ...
065 | Brand Personality & Authenticity
20 Feb 2021
Contributed by Lukas
So what is brand personality & brand authenticity? How do they work together and how can you develop personality & authenticity for your brand...
064 | Brand Promise vs Tagline
18 Feb 2021
Contributed by Lukas
So, do you know the difference between brand promise vs tagline… or do you? You see, these are two of the most misrepresented brand strategy tools...
063 | How Long Does It Take To Build Brand Awareness
16 Feb 2021
Contributed by Lukas
So, what is brand awareness anyway and how do you go about building brand awareness for your brand? 👉 Learn more: https://brandmasteracademy.c...
062 | Target Audience vs Target Groups
13 Feb 2021
Contributed by Lukas
So, you’re building a brand and defining who it is you need to target. Is it a single large group of people? Is it multiple groups of people? And wh...
061 | Importance Of Target Audience In Marketing
11 Feb 2021
Contributed by Lukas
So, you’re building a brand and defining who it is you need to target. Is it a single large group of people? Is it multiple groups of people? And wh...
060 | Double Meaning Taglines
09 Feb 2021
Contributed by Lukas
We’ve all seen double-meaning tagline examples before, but why are they so effective? 👉 Learn more: https://brandmasteracademy.com/brand-mas...
059 | Advantages Of Brand Positioning
06 Feb 2021
Contributed by Lukas
What are the advantages of brand positioning and how can you leverage them to dominate your market? 👉 Learn more: https://brandmasteracademy.c...
058 | Brand Positioning Strategy Examples
04 Feb 2021
Contributed by Lukas
When it comes to brand positioning, how do the best brands in the world do it? Do they use strategy? Do they use creativity? How do they find a unique...
057 | Differentiation Strategy Examples
02 Feb 2021
Contributed by Lukas
So, you’re putting a brand together, you’re doing it right and you’re looking for differentiation strategy examples to spark ideas right? 👉...
056 | Tagline vs Slogan
30 Jan 2021
Contributed by Lukas
So, you’re building a brand, and its time to come up with that tagline or slogan or catchphrase, or motto that people will remember. 👉 Learn mo...
055 | Building Brand Equity
27 Jan 2021
Contributed by Lukas
In this episode, you’ll learn how to create brand equity so you can increase the value and awareness of your brand, and the willingness of your audi...
054 | What Is Brand Equity?
25 Jan 2021
Contributed by Lukas
In this episode, you’re going to learn exactly what brand equity is and how you can leverage this model to grow your brand and demonstrate your bran...
053 | Brand Storytelling Examples
22 Jan 2021
Contributed by Lukas
In this episode, you’ll learn how the most loved brands in the world use brand storytelling in their content marketing and digital marketing with th...
052 | Brand Strategy Workshop
20 Jan 2021
Contributed by Lukas
In this episode, you’ll learn the two main brand strategy workshop approaches you can use in your branding agency and how to define the best approac...
051 | What Is Brand Architecture
15 Jan 2021
Contributed by Lukas
In this episode, I’m going to explain what brand architecture is so you can leverage this brand strategy to provide structure and support growth. ...
050 | What Is Brand Storytelling
13 Jan 2021
Contributed by Lukas
By the end of this episode, you’ll know what brand strategy is, why it’s the most effective communication strategy known to man, and how you can l...
049 | Brand Personality Examples
08 Jan 2021
Contributed by Lukas
By the end of this episode, you’ll have seen how 10 of the most charismatic and most loved brands in the world use brand personality and characteris...
048 | Brand Positioning Mistake
06 Jan 2021
Contributed by Lukas
By the end of this episode, you’ll know the #1 brand strategy mistake made by entrepreneurs, business owners, and professional brand builders so you...
047 | What Is A Brand Audit
03 Jan 2021
Contributed by Lukas
By the end of this episode, you’ll know what a brand audit is, why it's an effective tool, and how you can use it to demonstrate your expertise ...
046 | Sell First Brand Strategy
25 Dec 2020
Contributed by Lukas
By the end of this episode, you’ll have a detailed 10-step technique you can use to sell your first brand strategy. 👉 Learn more: https://br...
045 | Brand Strategy Explained
23 Dec 2020
Contributed by Lukas
By the end of this episode, you’ll have a clear and complete understanding of what brand strategy is and why it’s becoming increasingly important ...
044 | Brand Naming Principals
18 Dec 2020
Contributed by Lukas
By the end of this episode, you’ll have a set of 9 brand naming principals you can use in naming your brand, business, product, or service to increa...
043 | What Is Brand Positioning
16 Dec 2020
Contributed by Lukas
By the end of this episode, you’ll be crystal clear on what brand positioning is and how to articulate its value to clients and colleagues. 👉 L...
042 | Identify Target Market
11 Dec 2020
Contributed by Lukas
As a brand builder, your job is to bring the business and the group of people who need it closer together but before you do, you need to know everythi...
041 | Brand Strategy Process
09 Dec 2020
Contributed by Lukas
By the end of this episode, you’ll have a 14-step brand strategy process you can take into your business right now to build a strategic brand from s...
040 | What Is Target Market
04 Dec 2020
Contributed by Lukas
By the end of this episode, you’ll have a complete understanding of what a target market is so you can identify your audience and craft a brand mess...
039 | Brand Strategist Income Streams
02 Dec 2020
Contributed by Lukas
Most freelancers spin their wheels selling their labor for hire and their time for dollars without ever growing. In this episode, you’ll learn 6 cre...
038 | How To Speak About Budgets
27 Nov 2020
Contributed by Lukas
Speaking about client budgets is not something they teach you in design school and most freelance designers struggle with it, but if you learn how, yo...
037 | How To Price Branding
25 Nov 2020
Contributed by Lukas
By the end of this episode, you’ll be armed with a 3-step process to effectively price your branding services to illustrate your true value by using...
036 | 12 Identities Of Brand Archetypes
20 Nov 2020
Contributed by Lukas
Grab your free brand archetypes cheat sheet at the link belowhttps://brandmasteracademy.com/brand-... In this episode, you’ll learn about the 12 arc...
035 | Using Archetypes For Branding
18 Nov 2020
Contributed by Lukas
The more you explore brand strategy, the more you realize that branding is about the science and psychology of people and not about logos, typography,...
034 | Introduction To Brand Archetypes
13 Nov 2020
Contributed by Lukas
In this episode, you’ll learn about the 12 archetypes developed by renowned psychiatrist Carl Jung are taking on increasing significance in modern b...
033 | Sunny Bonnell: Rare Breed Leaders & Differentiating Your Agency
10 Nov 2020
Contributed by Lukas
In this chat on the Brand Master Podcast, I have the highly influential highly innovative Ms. Sunny Bonnell from the Motto agency in New York. 👉 ...
032 | How To Run A Brand Discovery Session
06 Nov 2020
Contributed by Lukas
In this episode, you'll learn how to run a discovery session in a way that positions you as an expert, gathers critical information, and helps you...
031 | Cost vs Price vs Value
04 Nov 2020
Contributed by Lukas
Most people can’t distinguish between Costs vs Price vs Value but there is a distinct difference that you need to understand, so you can influence h...
030 | How Much To Charge For Brand Strategy
30 Oct 2020
Contributed by Lukas
When you transition from providing logo design services to brand strategy services, deciding how much to charge and what way to charge takes some work...
029 | Get Paid For Brand Strategy
28 Oct 2020
Contributed by Lukas
When it comes to selling brand strategy, you need to understand how you can charge for it and the fee structure you should use. In this episode, you...
028 | Charge More For Branding
23 Oct 2020
Contributed by Lukas
One of the most asked questions I get is “How do I get more clients?”, but the better question is “How can I charge more for my services?”. ...
027 | Win New Clients
21 Oct 2020
Contributed by Lukas
The #1 question I get asked when it comes to building a branding business is “How do I get more clients?” because every business needs revenue to ...
026 | Market Your Branding Business
16 Oct 2020
Contributed by Lukas
When I first became a freelance brand builder, I was naïve. 👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ I had no ...
025 | Strategic Brand Design Process
14 Oct 2020
Contributed by Lukas
Freelancers and graphics designers might know their brand design craft, but having a documented process is what builds design businesses. 👉 Learn...
024 | Time Management For Designers
09 Oct 2020
Contributed by Lukas
So many entrepreneurs, solopreneurs, freelancers and designers struggle with managing their time effectively which ultimately sabotages their business...
023 | Graphic Designer Confidence
07 Oct 2020
Contributed by Lukas
Building a business is a lonely job and there are plenty of obstacles that lead to self-doubt. 👉 Learn more: https://brandmasteracademy.com/br...
022 | Make Money From Design
02 Oct 2020
Contributed by Lukas
As the old adage goes, in the design world, it’s either feast or famine. But most businesses don’t have the reserves to withstand a wave of famine...
021 | Freelance To Profitable Branding Business
30 Sep 2020
Contributed by Lukas
So you’re a freelance designer who’s ready to level up an build a profitable branding business for growth and scale right? 👉 Learn more: h...
020 | Melinda Livsey: Marketing And Selling Brand Strategy Services
23 Sep 2020
Contributed by Lukas
Learn how to market and sell brand strategy services and the brand strategist skillsets you need to develop. 👉 Learn more: https://brandmaster...
019 | What Is A Brand Strategy Session [How To Plan Yours Effectively]
18 Sep 2020
Contributed by Lukas
In this episode, I’m going to break down a brand strategy session into the three phases so you can effectively structure and plan a brand strategy s...
018 | The Deliverables Of Brand Strategy [The Definitive Guide]
16 Sep 2020
Contributed by Lukas
In this episode, I’m going to show you the three levels of brand deliverables and the 23 individual elements you need to consider. 👉 Learn more...
017 | How To Sell Brand Strategy in 6 Steps
11 Sep 2020
Contributed by Lukas
In this episode, I’m going to dissect a proven 6-step framework you can use to take control of the conversation and lead your prospect to your offer...
016 | Marketing vs Branding [The Strategic Difference]
09 Sep 2020
Contributed by Lukas
In this episode, I’ll define branding, then I’ll define marketing but you’ll only get a glimpse of the difference from those definitions. 👉...
015 | Mr. Matt Davies: How To Become A Brand Strategy Consultant
03 Sep 2020
Contributed by Lukas
In this chat on the Brand Master Podcast, Experienced brand strategist and consultant Matt Davies shares his lessons from his extensive branding caree...
014 | How To Develop A Brand Personality [6-Step Framework]
02 Sep 2020
Contributed by Lukas
Want to know how to develop a brand personality with a proven 6-Step framework? In this episode, I’m going to show you the steps to develop a real...
013 | What Is Brand Personality? [Why it’s so effective in 2020]
28 Aug 2020
Contributed by Lukas
What is brand personality and why is it so effective in 2020? In this episode, I’m going to break down the increasingly important role of brand pers...
012 | The Importance Of Brand Messaging
26 Aug 2020
Contributed by Lukas
So what is a brand messaging strategy anyway, and how do you go about nailing one? 👉 Learn more: https://brandmasteracademy.com/brand-master-p...
011 | 9 Effective Brand Positioning Approaches
21 Aug 2020
Contributed by Lukas
So you need to position your brand, and there are many brand positioning approaches… But what’s the best brand positioning approach for your brand...
010 | Become A Brand Strategist (In 7 Steps)
19 Aug 2020
Contributed by Lukas
By the end of this episode, you’ll have a 7-step process you can use to become a brand strategist. 👉 Learn more: https://brandmasteracademy....
009 | 16 Brand Strategy Mistakes That Kills Brands
14 Aug 2020
Contributed by Lukas
By the end of this episode, you’ll know the 16 most common brand strategy mistakes and what to do instead to grow your brand and business. 👉 Lear...
008 | What Is A Brand Discovery Session
12 Aug 2020
Contributed by Lukas
Learn what a brand discovery session is, what the goal is and why discovery sessions are the key to developing a brand strategy. 👉 Learn more: ...
007 | How To Find Your Branding Niche
07 Aug 2020
Contributed by Lukas
Learn how to find your branding niche and position yourself so your prospects think they need you to do your thing for their business. 👉 Learn mo...
006 | 12 Brand Strategist Skills & Traits You Need To Develop
05 Aug 2020
Contributed by Lukas
Want to become a successful brand strategist? These are the 12 core skills and traits you need to develop. 👉 Learn more: https://brandmaster...