In this episode, I’m going to explain what brand architecture is so you can leverage this brand strategy to provide structure and support growth. 👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ First, I’ll break down what brand architecture means and how both big brands and small brands can leverage it. Then I’ll break down the technique that brand strategists use to develop sub-brands from products, services, divisions, and companies. Next, I’ll provide a practical example of why you might need or should consider brand architecture when planning for brand growth. Finally, you’ll discover the main brand architecture models including a branded house and a house of brands, and see some brand architecture examples in the Apple, FedEx, and Unilever brands. For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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