By the end of this episode, you’ll understand the fundamental difference between brand design and brand strategy, so you can make better decisions when building your brand. 👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ First, we’ll compare design and strategy to understand why both entrepreneurs and designers are comparing them more frequently. Next, we’ll look at the definition of each being… Brand Design = The Design Of The Visual Brand Brand Strategy = The Plan For Brand Expression Next, we’ll cover the idea that “A brand is not a logo” why there is so much misunderstanding around this idea, and how brand strategists do so much more than making a brand look good. Then we’ll look at the brand design and strategy deliverables including • Logo • Colour palette • Typography • Graphics Style • Positioning strategy • Audience personas • Brand personality • Tone of voice & Language • Messaging • Storytelling • And more Finally, we’ll close off with the concept that brands shape perceptions and influence decisions and to do that, every brand must have a strategy. For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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