Branding Love Letters
Activity Overview
Episode publication activity over the past year
Episodes
Watch This Space...
14 Aug 2024
Contributed by Lukas
I just wanted to let you know that my business (Pilgrimage Design) is changing. As a result, this podcast will be changing too. I'm working out th...
"What Star Wars' Primal Branding Teaches Entrepreneurs" — Ian Paget, Logo Designer
14 Jul 2024
Contributed by Lukas
Star Wars is an American sci-fi franchise and logo designer Ian Paget's favourite brand. Ian's been feeling the force since he first saw C-3PO...
"Marshall's Soulful Branding" — Radim Malinic, Designer And Author
14 Jun 2024
Contributed by Lukas
Marshall is a British amplification company and designer Radim Malinic's favourite brand. A wall of Marshall speakers at a Motörhead gig changed ...
"Thankyou: A Social Enterprise Facing Goliath" — Levina Kusumadjaja, Brand Strategist And Project Manager
14 May 2024
Contributed by Lukas
Thankyou is an Australian social enterprise and strategist Levina Kusumadjaja's favourite brand. Ending extreme poverty by selling personal care a...
Fifteen Minutes Of Your Time...
14 Apr 2024
Contributed by Lukas
Discover what I'm on about at pilgrimagedesign.substack.com/p/free-branding-workbookWhat is this podcast?Case studies in brand loyalty, equipping ...
"Marmite's Branding Playbook For Food Startups" — Keva Epale, Brand And Storytelling Strategist
14 Mar 2024
Contributed by Lukas
Marmite is a British savoury spread and strategist Keva Epale's favourite brand. Love it or hate it, you can't ignore it. A brand built on con...
"What The Beatles Teach Creators About Personal Branding" — Flora Aliaga, Community Manager
14 Feb 2024
Contributed by Lukas
The Beatles are a British rock band and community manager Flora Aliaga's favourite brand. An Argentinian father playing 'Let It Be' for hi...
"Liquid Death: Did-They-Really-Just-Do-That Branding" — Dave Hopkins, Print Design Expert
14 Jan 2024
Contributed by Lukas
Liquid Death is an American canned water company and print design expert Dave Hopkins' favourite brand. "Who does that?!?" is a question...
Five Golden Rules For Small Brands (From Big Brands) — Growth Advice For Startups, Charities, Creators And Other Developing Brands
14 Dec 2023
Contributed by Lukas
Let's say you're a startup developing an app. Or an NGO launching a social enterprise. Or a niche content creator. In other words, you're ...
"BBC's Branding Brilliance" — Steve Folland, Being Freelance Podcast
14 Nov 2023
Contributed by Lukas
The British Broadcasting Corporation (BBC) is podcaster Steve Folland's favourite brand. Listening to Simon Mayo on Walkman. Rushing home to watch...
"IKEA: The Narnia Of Brands" — Anneli Hansson, Brand Strategist
14 Oct 2023
Contributed by Lukas
IKEA is a Swedish furniture retailer and strategist Anneli Hansson's favourite brand. Narnia, Hogwarts, IKEA... For Anneli, they're all offeri...
"Harvard: Inside The Prestigious Brand" — Tosin Odugbemi, Visual Brand Strategist
14 Sep 2023
Contributed by Lukas
Harvard is an American university and visual strategist Tosin Odugbemi's favourite brand. It started with 'Legally Blonde'. Or maybe b...
My Freelancing Journey And The Story Behind This Podcast
14 Aug 2023
Contributed by Lukas
How did I become a freelance graphic designer? Why did I start this podcast? What's it like to live as a digital nomad? How did I find my niche? W...
"Sway's Startup Branding Lessons" — Emma Fanning, Green Graphic Designer
14 Jul 2023
Contributed by Lukas
Sway is an American biotech company and green graphic designer Emma Fanning's favourite brand. In 2017, Emma was mocked for suggesting that graphi...
"Starbucks' Shockingly Simple Route To Brand Dominance" — Just Wisdom, Music Producer
14 Jun 2023
Contributed by Lukas
Starbucks is an American coffee shop chain and music producer Just Wisdom's favourite brand. Military bases. First dates. Cross-country pit stops....
"Kerrington's Heart: Brand Purpose As A Superpower" — Danielle Meadows-Stinnett, Graphic Designer
14 May 2023
Contributed by Lukas
Kerrington's Heart is a Kentucky-based non-profit and graphic designer Danielle Meadows-Stinnett's favourite brand. Danielle loves superheroes...
"AFM Safecoat: Pioneering Branding That Works" — Andy Pace, Healthy Building Expert
14 May 2023
Contributed by Lukas
AFM Safecoat is an American building products line and healthy building expert Andy Pace's favourite brand. Andy knew something needed to change i...
"Franco Manca: Less Is More In Branding" — Thomas Thorogood, Media Producer
14 Apr 2023
Contributed by Lukas
Franco Manca is a British pizza chain and media producer Thomas Thorogood's favourite brand. When he was at university, this pizzeria hosted some ...
"Annie's Standout Branding Strategies" — Kathy Guzmán Galloway, Strategy Consultant
14 Mar 2023
Contributed by Lukas
Annie's is an American organic food company and strategy consultant Kathy Guzmán Galloway's favourite brand. Among the brash primary colours ...
"J.Lo's Personal Branding Secrets" — Connie Steele, Future Of Work Expert
14 Feb 2023
Contributed by Lukas
Jennifer Lopez is an American singer, actress, dancer, businesswoman and Connie Steele's favourite brand. Connie, who is a future of work expert, ...
"Netflix's Branding Genius: Keeping Us Hooked" — Usman Sheikh, Marketing CEO
14 Feb 2023
Contributed by Lukas
Netflix is an American subscription streaming service and marketing CEO Usman Sheikh's favourite brand. Usman has been with Netflix from the DVD r...
"Riverford: Growing A Brand Community" — Chantal Gagnon, Entrepreneur
14 Jan 2023
Contributed by Lukas
Riverford is a British vegetable box delivery company and entrepreneur Chantal Gagnon's favourite brand. Chantal's been 'living life on th...
"Green Beaver And Consumer Psychology: Why We Pay More" — Cathy Nesbitt, Entrepreneur
14 Dec 2022
Contributed by Lukas
Green Beaver is a Canadian personal care company and entrepreneur Cathy Nesbitt's favourite brand. Old Green Beaver boxes helped Cathy grow her wo...
"TrustedHousesitters: Branding A Lifestyle" — Aaron And Brianna Shade, Travel Bloggers
14 Nov 2022
Contributed by Lukas
TrustedHousesitters is an international pet sitting network and travel bloggers Aaron and Brianna Shade's favourite brand. Cats, cats and more cat...
"Ben & Jerry's Risky Branding Strategies That Work" — Alma Derricks, Marketing Expert
14 Oct 2022
Contributed by Lukas
Ben & Jerry's is an American ice cream manufacturer and marketing expert Alma Derricks' favourite brand. It all goes back to the summer sh...
"Instant Pot: Recipe For Building Brand Loyalty" — Amy Lawrence, Food Blogger
14 Sep 2022
Contributed by Lukas
Instant Pot is a range of Canadian multicookers and food blogger Amy Lawrence's favourite brand. Amy fondly remembers time in the kitchen with her...
"Chanel: Branding Secrets For Long-lasting Impact" — Ruth Yunker, Writer
14 Sep 2022
Contributed by Lukas
Chanel is a French luxury fashion house and writer Ruth Yunker's favourite brand. Ruth was given a bottle of Chanel No. 5 on her fourteenth birthd...
Introducing... Branding Love Letters
18 Jun 2022
Contributed by Lukas
What is this podcast?Case studies in brand loyalty, equipping you to better connect with your audience. In each episode, a top guest picks their favou...