Annie's is an American organic food company and strategy consultant Kathy Guzmán Galloway's favourite brand. Among the brash primary colours of the central aisle, Annie's softer tones always stood out to Kathy. As a mum, she also appreciated that their products didn't sacrifice health in pursuit of convenience. This is a story of brand distinctiveness, bunnies and macaroni cheese.Kathy's LinkedIn: www.linkedin.com/in/kathygallowayWhat is this podcast?Case studies in brand loyalty, equipping you to better connect with your audience. In each episode, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion.Who am I?I'm Sam Thorogood. I love Jesus and design.My website: ⁠www.pilgrimage.design⁠Final thing (I promise)!I'd love for you to check out my newsletter at the crossroads between Christianity and design: ⁠pilgrimagedesign.substack.com

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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