Steven Bartlett REVEALS the Secret Behind the World’s Fastest Growing Podcast | PBD Podcast #861
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What early experiences shaped Steven Bartlett’s entrepreneurial mindset?
I probably shouldn't say this in front of this many people because it is
a bit of a secret, but I guess I can't be fired. Everybody wants to find out how the hell he's doing it. They call him the science of podcasting, on track to be the number one podcast in the world. But who is Stephen Bartlett prior to Diary of a CEO?
I think at some degree, we're all driven or dragged. And I think for the first probably 25 years of my life, I was dragged. 15 years old, I realized that I'm not going to go to school anymore, and I start building businesses. Went from being dragged by the shame to being very much in the driving seat. Stephen Bartlett. Stephen Bartlett.
Stephen Bartlett, everybody! Check out all new episodes of The Diary of...
Things that are easy to do are also easy not to do. Just
do it. Do you think you're that duplicatable that you can take anybody and cause them to go from zero to 10 million
subs? You build a really, really, really great foundation, and then you go up, and you'll build something that is built to last. So I think we've proven that we can do that multiple times. You've got the childlike smile on your face right now, so what if we
get excited about the future? This is a controversial opinion. All right. Well,
that's one
secret we got out of the guy. You can tell he's brilliant, but my god, he's likable. So I'm going to do something I've never done before.
So I'm going to ask you an indirect way of helping our guys, our production team that works so hard, get a raise. Do you want to help them get a raise? This is how you can help us out. 49% of you watch our podcast, that our editors work so hard, producers, cutters, all of them, our production team, 32 of them that work here, they work very, very hard to deliver a good quality to you. If you enjoy our show, and you want to help this thing get bigger so we can take our talent that we have in-house to support this production all the time and maybe even give them a raise, then please subscribe to the channel. That allows us to get more viewership, and indirectly, it makes bigger opportunities for our current team that we have.
Thank you so much. Stephen Bartlett. Great to have you here. Thank you for having me. Very excited. It's truly an honor. I've been watching your content and to see you go from, like, who is this guy? 1 million, 2.8 million. You don't look at his channel, 5.2 million. You don't look at his channel for a few months, 7.9 million. You look away for six months, 11 million. It's going to slow down. 17 million, 19.6 million. on track to be the number one podcast in the world, Stephen Bartlett, Diary of a CEO show. But you're also a founder, entrepreneur, businessman. There's a lot of things people don't know. And his company, Stephen.com, if I'm not mistaken, please correct me, just raised around at a valuation of $452 million or $450 million, where you still are holding 90% equity in the company, give or take, and you've had exits in the past before.
So with that being said, for most of us, we know you as the guy that does incredible interviews. But who is Stephen Bartlett prior to Diary of a CEO?
First and foremost, thank you for giving me your time today. I really appreciate it. I think some of the important context is the first from 18 years old when I dropped out of university to 27, which is when I stepped down from the company that I'd founded, which was a public company at that time. I was learning how to growth hack audiences on the internet, and I was running a team of 500 people. So 21 years old, I found the company. 27, I stepped down. I become a dragon on Dragon's Den. I'm now doing Shark Tank here in the US as well. But it's important context because people will know me as a podcaster. But through most of my 20s, I was running a very, very big team of people. I was living in New York City, London, Berlin, and Los Angeles.
And so really what I did is I ported over the skills that I'd learned about growing audiences into this medium called podcasting. So I kind of had a bit of an unfair advantage in that regard because
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Chapters
8 chapters
1
What early experiences shaped Steven Bartlett’s entrepreneurial mindset?
0:00–10:32
2
How did Steven transition from a media company to launching the Diary of a CEO podcast?
10:32–21:37
3
What principles does Steven use to drive rapid experimentation and growth?
21:37–33:51
4
How does Steven’s team use AI and data to optimize guest selection and content?
33:51–45:04
5
Why does Steven prioritize recruitment and culture over tactics and strategy?
45:04–56:01
6
What does Steven see as the future impact of AI on podcasting and creator economies?
56:01–1:06:17
7
How does Steven balance audience ownership, sovereignty, and platform dependence?
1:06:17–1:16:47
8
What actionable advice does Steven give for creators to stay irreplaceably human?
1:16:47–1:27:28
Speakers
1 identifiedMore from PBD Podcast
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