Why Bunnings Built a Trusted Brand

Discover how Bunnings and other major retailers are reshaping the future of branding. In this episode with Shane Lipton, we dive deep into the evolution of private labels, exploring how storytelling, authenticity and consumer perception are redefining what makes a brand successful. From the business side of branding to Australia’s role in the global market, this conversation uncovers what retailers must do to stay ahead. If you’re in retail, marketing, or brand strategy, you’ll walk away with actionable insights to strengthen your brand and connect more meaningfully with customers.  YOUR DOSE OF BRAND TRUTH How Bunnings builds consumer trust through authenticity Why private labels are becoming trusted brands The importance of storytelling in retail branding Shifts in consumer perception of private brands The role of profitability, innovation and strategy in brand growth Why Australia is a global player in retail branding Connect with us at brandrpodcast.com or @brandrpodcast THE SCRIPT 00:00 – The Power of Branding in Retail 02:55 – Bunnings: A Case Study in Brand Development 05:52 – Creating Authenticity in Private Labels 08:45 – The Role of Storytelling in Branding 11:57 – Consumer Perception of Private Brands 14:45 – The Business Side of Branding 17:50 – Market Dynamics and Brand Strategy 20:37 – The Evolution of Retail Branding 23:49 – Private Labels Across Different Retailers 26:30 – Australia’s Position in Global Branding 29:38 – Actionable Insights for Retailers 32:34 – The Future of Branding in Retail HOSTS | Roy Tavenor and Richard Henderson GUEST | Shane Lipton brandmerchant.com.au SPONSORS | Red Design Group redgp.com and R-Co r-co.com.au PRODUCED BY | Session in Progress sessioninprogress.com.au   #Brand #BrandStrategy #BrandStorytelling #PrivateLabel #RetailBrand #BusinessGrowth #ExecutiveInsights #Leadership #Bunnings #BrandrPodcast #BrandrSee omnystudio.com/listener for privacy information.

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