Abby Grace returns to the Brands that Book podcast to discuss creating a brand identity. And just like her first Brands that Book interview, this episode is full of insightful and practical advice. We discussed at length 6 aspects that Abby believes creates a robust brand identity, how new businesses or businesses that have never gone through a brand experience can start crafting a brand identity, and the approach businesses should take with their visuals before or as they're going through that discovery process. If you don't know Abby, she's an international brand and wedding photographer based just out of Washington DC. I would encourage you to go back and listen to the previous Brands that Book episode she was on. She was on as a guest episode 30 where she shared about “The Gentle No.” Again, full of great practical advice so consider going back and listening to that one after you listen to this episode. For the show notes, go to https://daveyandkrista.com/btb-abby-grace-episode-104/

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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