Episode 167: Google's Helpful Content Update

Google announced a major update to its algorithm that will hopefully help people "see more original, helpful content written by people, for people, in search results." Podcast Version - Find It Quickly 0:00 Intro 2:32 Google's helpful content update 2:37 Biggest update since Google's Penguin Update 3:45 Google's panda Update 3:53 Google's interstitial (pop-up) Update 4:56 Have you been affected by the updates? 5:08 Organic search 5:20 Google Analytics or search console 5:54 Google's helpful content update: focusing on people-first content 8:09 Jasper.ai 8:48 G2 10:06 Google wants to focus on people-first content 13:23 Remove content that isn't people-first content 13:57 This will be a site wide update, not just pages 14:36 How can you check for red flags on your website? 15:25 Won't know ramifications until after the fact 17:18 Action Step: Add our site to Google analytics or verify with google search console 17:40 Action Step: Consider removing "grey or black hat" strategies from your site 17:55 Action Step: Avoid focusing on search engine-first content 20:23 Past updates to digital marketing world Show notes and additional resources https://daveyandkrista.com/google-helpful-content-update/

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